Massa Darwazeh
Brooklyn,NY
Summary
Senior Data Analyst with 5+years of experience in data analysis and insights generation, specializing in media and publishing. Highly skilled in SQL, Python, and Tableau, with a focus on extracting actionable insights from large datasets. Proven track record of driving data-driven strategies to optimize performance, enhance user engagement, and increase revenue. Adept at data modeling, A/B testing, and creating dashboards to support decision-making.
Overview
5
5
years of professional experience
Work History
Senior Analyst, Global Content and Audience
Condé Nast
New York, NY
07.2021 - Current
- Lead content and audience analysis efforts, partnering with stakeholders to identify key metrics and surface actionable insights for improving performance and engagement
- Develop and maintain interactive dashboards and reports using SQL, Python, and Tableau to enhance data accessibility and decision-making speed by 80%
- Perform A/B testing and deep dives into data to influence product strategy and optimize content for increased revenue growth
- Collaborate with engineering teams to ensure proper instrumentation and data capture for new features, improving data accuracy by 95%
Data Analyst Immersive Bootcamp
Thinkful
San Francisco, CA
08.2020 - 12.2020
- Conducted exploratory analysis on large datasets and built SQL-based ETL pipelines to automate reporting and data flow
- Designed and implemented A/B testing that resulted in a 13-point increase in e-commerce conversion rates
- Developed dashboards in Tableau and Excel, providing insights into business KPIs and improving stakeholder engagement
Contingent Workforce Coordinator
Pro-Unlimited @ Facebook
San Francisco, CA
07.2019 - 07.2020
- Built and analyzed HR dashboards for 10,000+ contractors, streamlining global processes and increasing efficiency
- Extracted and cleaned large datasets using Excel and SQL, ensuring precision across CRM systems
Education
Master of Science - Project Management
Harrisburg University of Science and Technology
02.2021
Bachelor of Arts - Economics
Occidental College
Los Angeles, CA05.2018
Skills
- SQL: Advanced level - proficient in query writing, data pipelines, and ETL processes
- Python: Proficient in data manipulation, automation, and statistical analysis
- Data Visualization: Expert in Tableau and Excel for creating reports and dashboards
- A/B Testing & Experimentation: Experienced in designing tests and analyzing results
- Project Management: Skilled in Agile methodologies and cross-functional collaboration
Timeline
Senior Analyst, Global Content and Audience
Condé Nast
07.2021 - Current
Data Analyst Immersive Bootcamp
Thinkful
08.2020 - 12.2020
Contingent Workforce Coordinator
Pro-Unlimited @ Facebook
07.2019 - 07.2020
Master of Science - Project Management
Harrisburg University of Science and Technology
Bachelor of Arts - Economics
Occidental College
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