Massiel Rosario
New York City,NY
Summary
Dedicated sales professional with a history of meeting company goals utilizing consistent and organized practices. Solid background in driving strategic initiatives and operational excellence. Known for fostering collaborative environment and delivering tangible results. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Possesses strong leadership and strategic planning skills, consistently adapting to changing business needs.
Overview
9
9
years of professional experience
Work History
Corporate Director of Tour and Travel
Bridge Hotel Group
01.2021 - 05.2023
- Promoted to Corporate Director of Tour & Travel for five Marriott and five Hilton Hotels including pre-opening of the HyattPlace NYC Chelsea for an estimate of 2,500 + rooms at Bridge Hotel Group.
- In 2021, across the 11 hotels, I delivered $2.1 million in actualized group revenue.
- Increased market share by $4 million in group revenue for 2023.
- Worked closely with the VP of Sales & Marketing, the Director of Marketing, five Directors of Revenue including the VP of Revenue and four Directors of Sales.
- Together we worked in strategy planning to find need dates and proactively build a healthy pipeline across the different assets.
- Joined weekly RevMax meetings, bi-weekly sales meetings across the different clusters and sent weekly reports with Tour & Travel market segment updates to all Directors of Sales and the VP of Sales & Marketing.
- Responsible for leading quarterly revenue performance and strategy review presentation with each individual Director of Sales to highlight areas of growth across the hotel portfolio as well as distinct goal performance against budget benchmarks and review of action strategies from past and for future months.
- Responsible to lead an annual presentation with the VP of Sales, Directors of Sales, VP of Operations and Director of Operations with an overview of Tour and Travel data performance across hotel portfolio.
- Participated in the budget review process across hotel assets to better understand the market’s contribution to the overall success of the hotels.
- Increased market share by identifying new business opportunities and executing strategic initiatives to capture them successfully.
- Represented hotels at domestic and international trade shows and other industry events. I.E., WTM London, IBTM Barcelona, ITB Asia, IPW, SYTA, New York Travel Show, etc.
- Provided monthly update on return-on-investment successes from the trade shows attended.
- Developed strategic partnerships for business growth and expansion, strengthening the business network.
- Participated in annual budget planning for trade shows.
- Conducted site inspections, outside sales calls, and hard hat tours for existing and prospecting accounts.
Complex Group Sales Manager
Fairfield Inn & SpringHill Suites Times Square South
01.2019 - 05.2023
- Company Overview: (BHG)
- Pre-opening Sales Experience for SMERF, Government, Tour, and Travel Market Segments.
- Daily morning stand-ups to review opportunities and booking successes.
- Attended weekly sales meetings to review Pace, STR reports, and action plan results.
- Monthly outside and phone call sales blitz to prospect new accounts and monitor existing ones.
- Developed key relationships with clients for long-term partnerships, resulting in repeat business and increased revenue.
- Created targeted sales presentations tailored to individual client needs, effectively communicating the value of our assets.
- Increased group sales revenue year over year by implementing strategic marketing initiatives that resulted in repeat business.
- Achieved top sales performer status consistently through strong relationship-building skills and effective negotiation tactics.
- Collaborated with cross-functional teams to develop comprehensive proposals that addressed client points and resulted in closed deals.
- Led successful negotiations with major clients, securing lucrative contracts that contributed to company growth.
- Collaborated with marketing to develop sales collateral that effectively communicated asset value, leading to increased client interest and group revenue growth.
- Developed customized pricing strategies for each client based on their specific needs, ensuring competitiveness while maintaining profitability.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales & Events Manager
Embassy Suites Times Square
06.2018 - 12.2018
- Company Overview: (PM Hotel Group)
- Responsible for new and existing account management.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Build and maintain working relationships with internal and external partners.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Ensured smooth event transition with thorough pre-event walk throughs and detailed day-of coordination efforts.
- Responsible to update and create content for social media channels.
Group Sales Manager – SMERF
HHM-16 Hotels
01.2017 - 01.2018
- Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.
- Train, schedule, coach, and support associates (Sales Coordinators), ensuring they perform following established brand or hotel standards and consistent with the company’s core values.
- Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer requirements.
- Travel locally to conduct outside calls to greet existing and target new accounts, promote the hotel, and review competition.
Area Sales Coordinator
Holiday Inn Express, Hampton Inn Times Square South and Candlewood Suites - HHM
09.2014 - 12.2016
- Distribute memos, resumes, room requests and amenities to relevant departments.
- Politely and professionally converse with clients and respond to all inquiries for group and transient.
- Communicate relevant account information to managers and different departments.
- Prepare and email group and transient contracts to client.
- Do follow-ups and return countersign when ready.
- Change contract status from Tentative to Definite in Sales-pro.
- File and organize copies of contracts and correspondence ensuring records are up to date.
- Build accounts, group block in respective systems to guarantee rooms, rates, and meeting space as well as individual room reservations.
- Create flyers to distribute promotions and incentives to new prospects and past clients.
- Visit our comp sets and create SWOT analysis to compete strategically against them.
- Assist with training new coordinators across all hotel portfolio as requested.
- Run monthly audit to ensure payment is processed as well as rooms are being held across different systems releasing unnecessary inventory while ensuring rooming list is entered in the PMS before cut-off date.
Education
Bachelor of Arts (B.A.) - Management
The City College of New York
New York City, NYSkills
- Microsoft Office (Excel, Word, Power Point)
- Remote communication tools (Zoom, Microsoft Team Meetings)
- Programming languages (OnQ Property Management Systems, R&I, Delphi, STS, Sales-pro, Profit-sage, Marriott One Source, Meeting Broker, C-vent)
- STR report
- Phone Switchboard Operation
- Opera (familiar)
- Holidex (familiar)
- FOSSE (familiar)
- Revenue growth
- Ethics and integrity
- Organizational leadership
- Strategic partnerships
- International business
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Multitasking
- Reliability
- Self motivation
- Organizational skills
- Task prioritization
- Adaptability and flexibility
- Time management
- Relationship building
- Customer relations
- Strategic planning
Languages
Spanish
Native or Bilingual
English
Full Professional
Interests
- Exploring various forms of art, such as creative writing, painting, and digital marketing, to nurture creativity and personal growth
- Volunteer Community Service
- High-Intensity Interval Training
- Yoga
- Pilates
Timeline
Corporate Director of Tour and Travel
Bridge Hotel Group
01.2021 - 05.2023
Complex Group Sales Manager
Fairfield Inn & SpringHill Suites Times Square South
01.2019 - 05.2023
Sales & Events Manager
Embassy Suites Times Square
06.2018 - 12.2018
Group Sales Manager – SMERF
HHM-16 Hotels
01.2017 - 01.2018
Area Sales Coordinator
Holiday Inn Express, Hampton Inn Times Square South and Candlewood Suites - HHM
09.2014 - 12.2016
Bachelor of Arts (B.A.) - Management
The City College of New York
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