Massiel Valenzuela
Kyle,TX
Summary
Dedicated and results-driven operations professional with a proven track record of success in managing diverse teams and optimizing business operations for growth and efficiency. With over 10 years of experience spanning roles in hospitality, beauty, and entrepreneurship, skills in leadership, strategic planning, and customer service.
Overview
11
11
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
High Sol47
07.2023 - Current
- Developed state-of-the-art creative initiatives to drive brand identity, increasing customer engagement by 15%.
- Optimized the effectiveness of marketing campaigns by researching target audiences and creating customized creatives that improved the click-through rate by 37%.
- Designed dynamic graphics to complement blog content, enhancing reader engagement and visual appeal.
- Researched creative topics to write, edit, and create layouts for new articles and features.
- Authored insightful articles on mindfulness, spirituality, and personal development, contributing to the blog's content strategy and audience growth.
Assistant Manager of Operations
Allans Bar & Cafe
09.2022 - 02.2023
- Effectively oversee daily bar operations, ensuring exceptional customer service, adherence to quality standards, and efficient team coordination. Served as the primary point of contact for staff and customers, effectively resolving issues, maintaining a positive atmosphere, and driving enhancements in overall restaurant performance.
- Strategically implemented a customer feedback program, devising and executing targeted strategies that boosted customer satisfaction and led to a 15% increase in repeat patronage.
- Maintained restaurant compliant with all federal, state, and local hygiene and food safety regulations.
- Crafted and curated a diverse menu of innovative and compelling cocktails, showcasing meticulous attention to detail and expert mixology and ingredient pairing knowledge.
Founder/Digital Content Marketing Manager
Noir Beauty + Bar
09.2017 - 03.2020
- Initiated and executed innovative business development strategies, including robust client networking and comprehensive internal marketing, establishing a substantial base of loyal clientele and uncovering new opportunities for sales growth and company promotion.
- Developed and implemented a new customer segmentation strategy, resulting in a 15% increase in customer engagement and a 10% increase in customer retention rates.
- Developed and designed social media campaigns, resulting in a 40% increase in social media engagement and a 25% increase in website traffic.
- Implemented and created new services, onboarding, and training procedures, increasing customer retention by 16%
- Collaborated with industry professionals to organize and host a successful Hairline launch, attracting over 500 attendees and generating significant Canadian local media coverage.
Operations Manager
Aroma Waxing Clinic & Spa
09.2013 - 03.2020
- Successfully managed the implementation of a cutting-edge CRM system that heightened sales revenue by 15% and bolstered customer retention rates by 10%.
- Managed a project to implement a new CRM system, resulting in a 15% increase in sales revenue and a 10% increase in customer retention rates.
- Administered customer interactions with accuracy, responding to inquiries and complaints within 12 hours resulting in higher customer retention.
- Developed key business metrics, actively monitored project progress, and identified opportunities to reduce costs, increase efficiency, and optimize processes.
- Managed a team of 15 and provided training and support, resulting in increased productivity and efficiency.
Education
Diploma - Visual And Performing Arts
George Brown College
Toronto, Ont.Certificate - Digital Marketing
Brain Station Academy
Toronto,Ont.Skills
- Project Management
- Paid and Organic Social Media
- Product Marketing
- Brand Management
- Operations Management
- Business development
- Client Relationship Management
- Content Strategy
- Brand Strategy Development
- AI-powered Analytics & Insights
- Data Analysis
- SEO
Tools
- Mailchimp
- Adobe Creative Suite
- Canva
- Mixpanel
- SemRush
- Google Analytics
- Google Ads
- Facebook Ads
Timeline
Brand Manager - Ecommerce and Digital Marketing
High Sol47
07.2023 - Current
Assistant Manager of Operations
Allans Bar & Cafe
09.2022 - 02.2023
Founder/Digital Content Marketing Manager
Noir Beauty + Bar
09.2017 - 03.2020
Operations Manager
Aroma Waxing Clinic & Spa
09.2013 - 03.2020
Diploma - Visual And Performing Arts
George Brown College
Certificate - Digital Marketing
Brain Station Academy
Similar Profiles
Noah GinderNoah Ginder
Corporate Safety Specialist at The High Companies (High Steel, High Construction)Corporate Safety Specialist at The High Companies (High Steel, High Construction)
Eduardo GallardoEduardo Gallardo
IT Director at High Tech High Charter SchoolIT Director at High Tech High Charter School
JACKSON ARMSTRONGJACKSON ARMSTRONG
NA at HIGH SCHOOL DIPLOMA, SMITHS STATION HIGH SCHOOLNA at HIGH SCHOOL DIPLOMA, SMITHS STATION HIGH SCHOOL