Summary
Overview
Work History
Education
Skills
Awards Recognition
Timeline
Generic

Massoud Mohsenian

Bellevue,WA

Summary

Franchise operations executive with 20+ years of experience in managing multi-unit restaurant operations globally. Expertise in leading organizations through mergers and turnarounds, enhancing operational efficiency and profitability. Demonstrated ability to support brand growth during economic shifts and industry changes. Proficient in building high-performing teams and fostering strong franchisee relationships through data-driven strategies.

Overview

24
24
years of professional experience

Work History

Franchise Operator

Pars Group LLC
Bellevue, WA
10.2023 - 01.2025
  • Company Overview: Franchisee, Jack in the Box
  • Led operations for 94 restaurants across Washington, Hawaii, and Guam, managing 1,800+ team members.
  • Oversaw P&L, strategic planning, and execution across multiple regions with distinct market dynamics.
  • Unified leadership and culture post-acquisition, aligning Hawaii and Washington markets.
  • Rolled out performance-based incentives, driving measurable improvements in productivity and retention.
  • Reduced overtime labor by 40% and improved employee retention by 20% in 2024.
  • Introduced new KPIs, accountability policies, and pricing strategies, expected to cut food costs by 2.5%.
  • Franchisee, Jack in the Box

Vice President, Franchise Operations (U.S.)

Inspire Brands
06.2022 - 08.2023
  • Company Overview: Arby’s
  • Directed franchise operations across 2,300 restaurants and 230 franchise groups nationwide.
  • Managed 4 Sr. Directors and 20 Business Consultants.
  • Partnered cross-functionally to deliver over $100K in cost savings per remodel across the system.
  • Drove sales increase of 1.3% YoY through operational focus and enhanced field support.
  • Co-developed a new enterprise-wide franchise support model across Inspire Brands.
  • Arby’s

Senior Director, Franchise Operations (West Division)

Inspire Brands
01.2016 - 05.2022
  • Company Overview: Arby’s
  • Managed performance for 450+ locations and 70+ franchisees. Oversaw new openings, remodels, and operational compliance.
  • Drove $650M+ in sales across six years (40% growth) by executing Inspire’s redesign rollout.
  • Championed balanced scorecard initiatives that standardized field operations and franchisee performance.
  • Led the nation in comp sales growth (2017–2021).
  • Arby’s

Senior Director, Franchise & International Operations

Inspire Brands
01.2013 - 01.2016
  • Company Overview: Arby’s
  • Oversaw 700 domestic units and 80 international restaurants (Turkey, Dubai, Qatar).
  • Designed Arby’s global operations evaluation tool, streamlining international field assessments.
  • Transitioned international distribution center, reducing risk and improving procurement flow.
  • Won “Director of the Year” three times for leadership and international expansion success.
  • Arby’s

Director, International Franchise Management

Inspire Brands
01.2011 - 01.2013
  • Company Overview: Arby’s
  • Provided strategic and operational support to franchisees across the Western United States, as well as Western and Central Canada. Additionally, supported international franchisees and restaurant operations in Turkey, Qatar, and the United Arab Emirates (UAE), with a particular focus on the Dubai market.

Franchise Business Manager

Inspire Brands
01.2001 - 01.2011
  • Company Overview: Arby’s
  • Supported franchisees across the U.S. and Canada; drove division-leading sales for five consecutive years.
  • Temporarily filled Canada's Director of Purchasing role, establishing a new distribution center and reducing costs by 12%.
  • Received “Business Consultant of the Year” award in 2007.
  • Arby’s

Director of Purchasing / Field Representative

Custom Food Products, Inc.
Los Angeles, CA
  • Managed procurement of 50M+ lbs. of proteins for major food brands (Subway, Arby’s, Oscar Mayer). Negotiated domestic and international supply contracts for three manufacturing facilities.

Partner / Operator

ComPro Computers
Bellevue, WA
  • Co-founded and managed a technology retail and service operation before transitioning into franchise leadership.

Education

B.S. - Engineering (Architecture)

Fairmont State University
WV

Architecture

University of Utah
UT

Skills

  • Operational Efficiency & Process Improvement
  • Multi-Unit Leadership & Team Development
  • Franchisee Relations & Engagement
  • Mergers, Acquisitions & Integrations
  • International Market Expansion
  • Financial Planning & Performance Optimization
  • Change Management & Organizational Alignment

Awards Recognition

  • Director of the Year (Arby’s), 2013, 2014, 2016
  • Business Consultant of the Year, 2007
  • Led National Sales Growth, 2017, 2021

Timeline

Franchise Operator

Pars Group LLC
10.2023 - 01.2025

Vice President, Franchise Operations (U.S.)

Inspire Brands
06.2022 - 08.2023

Senior Director, Franchise Operations (West Division)

Inspire Brands
01.2016 - 05.2022

Senior Director, Franchise & International Operations

Inspire Brands
01.2013 - 01.2016

Director, International Franchise Management

Inspire Brands
01.2011 - 01.2013

Franchise Business Manager

Inspire Brands
01.2001 - 01.2011

Director of Purchasing / Field Representative

Custom Food Products, Inc.

Partner / Operator

ComPro Computers

B.S. - Engineering (Architecture)

Fairmont State University

Architecture

University of Utah

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