Masuma Akter

• Analyze sales trends, pricing behaviors, and KPIs to evaluate business performance.

• Develop interactive Tableau dashboards to visualize sales activity, pricing patterns, and business performance for leadership and sales teams.

• Build reports that support decision-making and provide clear performance insights.

• Review and validate sales data to improve reporting accuracy and reliability.

• Drove B2B sales and solution delivery of software, hardware, and RPA tools; executed multichannel marketing campaigns (email & cold calling) to drive customer acquisition.
• Analyzed sales and operational data to identify trends and support strategic decision-making.
• Collaborated with internal teams and creative vendors to develop customer-facing messaging and campaign assets.
• Served as main client contact, ensuring smooth communication and aligning outreach strategies with compliance, product, and tech teams.

• Analyzed operational processes and performance data to support strategic decisions.
• Worked with Excel for cohort analysis, VLOOKUP, and data preparation to enhance data-driven decision making.
• Generated periodic reports and dashboards, identifying KPIs and trends.
• Coordinated with internal and external stakeholders to ensure successful project execution.

• Managed the sales pipeline for banking software, mobile apps, and tech products, driving sales generation from lead identification through proposal development to deal closure.
• Prepared technical and financial proposals for tenders on e-GP and Coupa platforms.
• Coordinated with clients and stakeholders for project delivery and renewal processes.
• Reporting and presentation preparation for higher Management to help decision-making.

• Oversaw BPO operations and client service delivery across voice and non-voice channels, improving agent performance through monitoring and mentoring.
• Acquired new clients and managed contractual agreements, working with major organizations including Robi Axiata PLC (Bdtickets), Pathao, DHL Bangladesh, Kantar Bangladesh Limited (Millward Brown), and Nielsen Bangladesh.
• Conducted market research and managed CSAT, NPS, NPA, and CATI surveys; analyzed customer flow and operational data to support strategic business decisions.
• Collaborated with creative teams to develop multi-channel marketing materials and supported A/B testing to refine messaging and boost customer engagement.

• Managing a team of 20 members to achieve the team goal.
• Led campaign implementation and monitored customer experience.
• Generated feedback reports to improve customer service and maintain SLA compliance.