Mat Lemieux
Overview
6
6
years of professional experience
Work History
Senior Director
BOSTON, MA
02.2022 - 06.2024
- Global Apparel, Reebok Intl
- Directed cross-functional teams to align long-term brand vision, enhancing business target achievement
- Transitioned apparel organization to brand assortment focus, elevating accountability and efficiency
- Streamlined DTC/Brand Marketing for superior in-season alignment, boosting GTM tools and marketing efficiencies
- Negotiated with Panama National Team, bringing Reebok to World Cup stage after 20 years.
Director
BOSTON, MA
01.2020 - 02.2022
- Men's Global Apparel, Reebok Intl
- Led men’s apparel team, redefining global offering and marketing vision
- Streamlined team structure, reducing range by 36% and boosting sales by 15% YoY
- Pioneered ICON product assortment mapping, improving average MSRP
- Revamped Iconic Vector Jacket, becoming a style sensation in high fashion
- Established Apparel Energy team, driving 100K+ units of premium products into the market
Director
BOSTON
06.2018 - 01.2020
- Innovation Marketing, Reebok Intl
- Pioneered the Apparel Marketing Innovation team, setting KPIs and organizational structure
- Orchestrated a global vision for innovation, aligning with Swooped's strategic direction
- Formulated the commercial innovation strategy and product roadmap
- Executed consumer insights to drive innovation, resulting in award-winning products like the
- Puremove Bra
- Supervised Innovation Project P&L, negotiating contracts with third-party partners.
Education
Bachelor's Degree - Marketing and Communications, pscyhology
NORTHSMITHFIELD, Bryant University
MAY2004
Skills
- Brand Management Marketing Strategy
- Cross-Functional Leadership Consumer Research
- Budget Management Communication
- Team Development Strategic Planning
- Leadership Trend Analysis
Affiliations
A visionary leader, adept at propelling brand vision and market expansion.
Demonstrates expertise in orchestrating cross-functional teams to innovate and
streamline marketing strategies, achieving a 23% growth in units per season and a
24% reduction in article count. Dedicated to leveraging strategic planning and change
management skills to further enhance global brand initiatives and market presence.
Summary
Functional Senior Director driving proven results within Product Marketing. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience regulating policies and managing budget expenditures. Collaborates with management teams and stakeholders to uphold company vision.
Timeline
Senior Director
02.2022 - 06.2024
Director
01.2020 - 02.2022
Director
06.2018 - 01.2020
Bachelor's Degree - Marketing and Communications, pscyhology
NORTHSMITHFIELD, Bryant University