Matheus Ruiz
Marketing Manager
Greenville,SC
Summary
Marketing Manager with 6+ years of experience in digital marketing, branding, and campaign strategy. Proven track record in building 7 strong brands and collaborating with influencers to drive growth. Skilled in leading cross-functional teams and delivering data-driven marketing solutions. Passionate about creating impactful campaigns that connect with audiences and deliver measurable results. Committed to developing marketing strategies that elevate brand presence and drive strong, consistent profit growth.
Overview
3
3
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Marketing Manager
EWZ Capital
02.2021 - 02.2022
- Company Overview: investment company
- Led a team of 2 designers, 1 content creator, and 1 audiovisual specialist to execute marketing strategies and enhance brand presence across EWZ Capital (investment company) and Mundo Invest (content brand for lead generation)
- Tasked with solving the company's reliance on cold calling for investor leads, shifting focus from selling courses to developing interactive investment simulation tools
- Rebranded EWZ Capital and Mundo Invest, increasing lead generation by 150% within the first 6 months through strategic content creation and targeted marketing campaigns
- Grew Mundo Invest's social media following from 10K to 89K followers within a year through engaging content and effective community-building strategies
- Increased EWZ Capital's social media presence from 500 to 3K followers, enhancing brand visibility and engagement within the investment space
- Designed and implemented a strategy using ads for investment simulation tools, attracting over 10,000 qualified leads in the first quarter, with a conversion rate of 20% into actual sign-ups
- Worked closely with the investment advisory team, improving lead qualification efficiency by 30% and reducing the time for advisors to engage with qualified leads by 40%
- Managed investor retention strategies through 12+ events and workshops, increasing investor engagement by 25% and ensuring long-term relationships with over 300 active investors
- Successfully generated over R$80 million in investments for EWZ Capital, contributing to a 200% increase in client acquisition and establishing a sustainable retention model for both brands
- Investment company
Head of Community Management
Bauducco
10.2020 - 02.2021
- Led a team of 4 community managers, overseeing weekly reports and insights to develop a comprehensive strategy plan that improved overall engagement by 25%
- Created and managed 8+ marketing campaigns, developing strategies, executing plans, and measuring performance, achieving an average engagement increase of 30% across channels
- Partnered with 10+ influencers, resulting in a 50% increase in brand awareness, a 20% boost in audience engagement, and a 15% increase in revenue from campaigns driven by influencer collaborations
- Built and maintained strong relationships with influencers, strategically selecting those who aligned with Bauducco's brand values, leading to a 25% increase in campaign reach
- Managed all aspects of community engagement, handling 200+ interactions per day, with 800+ interactions per day during Christmas, driving a 15% increase in daily interactions
- Collected and analyzed consumer data from 500+ responses, identifying trends and feeding insights into the strategy plan that contributed to 5% higher customer retention
- Ensured 95% customer satisfaction by resolving issues promptly and providing clear, timely responses to inquiries
- Managed social listening through Stilingue, implementing tags that tracked over 4,000+ mentions per month, helping to measure sentiment and competitor activity
Senior Digital Marketing Analyst
InYou
08.2019 - 08.2020
- Created and developed the brand identity and brand kit for the company, establishing a consistent and engaging visual identity
- Managed all content on the app and social media platforms (website, email, Facebook, Instagram), ensuring alignment with brand messaging
- Spearheaded push notification strategies using OneSignal, increasing user engagement
- Built and maintained relationships with partners, securing deals with DASA (the largest provider of home vaccines and testing) and 99food (one of Brazil's largest food delivery services)
- Conducted trend research, competitor performance analysis, and consumer behavior studies to inform marketing decisions
- Helped drive over 4,000 organic app downloads and increased daily active users to 50 within one year
- Contributed to the company's recognition as 'LID do Futuro', securing 2nd place for Promising Disruptive Startup of 2021 in Brazil
Education
Digital Intelligence -
01.2021 - 12 2021
- An intensive bootcamp designed to transform careers and businesses by expanding students' understanding of the digital ecosystem.
- Developed a timeless and strategic perspective on digital transformation.
- Created a digital plan for a real initiative: launching a personal business, driving innovation within a company, or supporting small businesses or institutions.
- Focus on data, trends, and innovation to build strategic digital solutions.
Strategy #1 - undefined
01.2021 - 12 2021
- Introduction to the strategic field with hands-on learning in brand, campaign, product, and communication strategy.
- Developed and pitched real strategic projects.
- Gained end-to-end understanding of campaign planning and innovation with a creative problem-solving mindset.
Bachelor's in Advertising and Marketing - undefined
01.2016 - 12 2020
Skills
Marketing Strategy & Planning
undefinedCertification
Digital Intelligence at Miami Ad School
OUTSTANDING COMPANY 2019 — LIDE Futuro, Brazil
Contributed to the company’s recognition as “LIDE Futuro”, securing 2nd place for Promising Disruptive Startup of 2021 in Brazil
Timeline
Big Data and Analytics at FIAP
12-2021
Strategy at Miami Ad School
06-2021
Marketing Manager - EWZ Capital
02.2021 - 02.2022
Digital Intelligence at Miami Ad School
01-2021
Miami Ad School - Digital Intelligence,
01.2021 - 12 2021
Miami Ad School - Strategy #1,
01.2021 - 12 2021
Head of Community Management - Bauducco
10.2020 - 02.2021
Branding at Saint Paul Business School
04-2020
Marketing Digital at Goobec
09-2019
Senior Digital Marketing Analyst - InYou
08.2019 - 08.2020
Presbyterian Mackenzie University - Bachelor's in Advertising and Marketing,
01.2016 - 12 2020
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