Mathew Johnsrud

Formulated annual plans for all facets of audience revenue among Lee's entire product portfolio. Created revenue forecasts based on trends, market variables, pricing, and other strategic initiatives for the current fiscal year or longer as required by the executive team. Analyzed revenue and cash flow results with the objective of defining source attributes of variances to plan or forecast targets. Collaborated with audience marketing and operations teams to create initiatives to achieve targeted revenue and cash flow results. Identified and executed opportunities to improve audience revenue through pricing. Managed third-party agreements for outsourced applications to drive audience revenue. Oversight for audience operations in Lee's largest market.

• Oversight for all attributes of audience operations among assigned markets. The scope of initial responsibility included four markets with eventual integration of approximately one-half of all Lee's audience operations. Optimized performance in fulfillment of the print media products and improved cash flow through revenue initiatives and cost efficiencies. Facilitated best practices and standardized processes among the markets. Collaborated with onsite market leadership and product managers to achieve cross-functional goals.

Director of audience in four of Lee's markets during the assigned interval among markets in Iowa, Montana, and Wisconsin. Onsite leadership for product fulfillment, marketing, pricing, and customer service within the audience division. Drive results to achieve metrics for consumer satisfaction, cost targets, audience subscription revenue, and cash flow.