Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mathew Perrow

Portland,OR

Summary

Experienced SEO manager with proven success at creating online business visibility through search marketing channels and search engine optimization strategies to produce business growth and sustained new customer engagement.

Overview

8
8
years of professional experience

Work History

SEO Manager

Foghorn Labs
10.2022 - Current
  • Managed book of 14 B2C e-commerce clients
  • Recommended optimizations to website architecture, content and linking to improve SEO positions for client target keywords.
  • Built multi channel dynamic reporting in Looker Studio
  • Analyzed and audited clients' websites to address performance issues.
  • Built detailed organic growth plans and implemented on and off-site optimizations.

SEO Manager

JumpCrew
01.2021 - 06.2022
  • Developed and implemented local and national SEO strategies for small and large company websites.
  • Created dynamic Google Data Studio reporting via HubSpot, Google Ads, MailChimp, Analytics & Search Console.
  • Managed marketing team projects from origination to completion

SEO/SEM Specialist

Fuel Medical Group LLC
09.2017 - 03.2020
  • Managed and built over 30 separate SEM campaigns and 20 SEO projects in various stages of planning and implementation across the US.
  • Google Ad campaigns rarely dropped below 2% CTR, and averaged over 3.25% in a healthcare space that saw an average CTR below 2%. With A/B landing page testing, heat mapping refinement, keyword and ad optimization I improved KPIs.
  • Implemented best SEO practices on Wordpress websites, including but not limited to content optimization, GTM and GSC integration and Google Analytics monitoring.
  • Created custom Google Analytics and Google Ads reporting for our clients and account managers using Google Data Studio.

SEO Consultant

Swan Valley Press
03.2017 - 07.2017
  • Website redesign with the purpose of boosting sales using SEO best practices. From averaging 15-20 book orders per month to over 243 book orders within 2 months.

Education

Software Dev Bootcamp - Web Development/Software Development

The Tech Academy
Portland, OR
03.2017

Associate of Arts - History

Portland Community College
Portland, OR
08.2011

Skills

  • Keyword research and analysis and content optimization implementation
  • Custom multi channel report building in Looker Studio
  • Google Analytics, Search Console, Tag Manager, Moz, SEM Rush, Ahrefs & Screaming Frog
  • Landing page development, A/B testing & heat mapping
  • On-page & off-page SEO

Timeline

SEO Manager

Foghorn Labs
10.2022 - Current

SEO Manager

JumpCrew
01.2021 - 06.2022

SEO/SEM Specialist

Fuel Medical Group LLC
09.2017 - 03.2020

SEO Consultant

Swan Valley Press
03.2017 - 07.2017

Software Dev Bootcamp - Web Development/Software Development

The Tech Academy

Associate of Arts - History

Portland Community College

Similar Profiles

CREATE PROFILE
Mathew Perrow