Mathias Simonis

Mast-Jägermeister US – White Plains, NY January 2017 – July 2024

Regional Educator – On Premise/Trade Advocacy March 2020 – July 2024

On Premise marketing position responsible for programming all channels of on-premise accounts as well as building local market brand equity through Trade and Consumer. Oversight included:

• Worked as a marketing representative reporting to commercial team as an asset to help the sales team succeed with national strategies and plan.

• Brand Educator for West/Control and West/Central Divisions for the Jägermeister and Teremana brands.

• Lead and assisted strategic on-premise marketing efforts for the Jägermeister and Teremana brands with the on-premise marketing team.

• Assisted in national efforts for in-bar & in-restaurant marketing initiatives using & analyzing consumer insights.

• Assisted in on premise marketing assets including on premise marketing strategy, commercial guidelines, and account segmentation.

• Assisted in developing a tool for project management and measurement utilized nationally for education, RFP, and event requests.

• Development, growth and oversight of globally recognized Bartender Engagement platform focused on driving brand education & engagement (‘Behind the Shot’), with an average retention rate of 99.5% and grew to 30K+ monthly subscribers

• Assisted in creation & execution of online trade education training platform (Jägermeister Akademie) as well as an on-camera host and talent of the platform

• Management and oversight of local and global trade advocacy programs and activations (Hubertus Circle).

• Creation of brand cocktail strategy including shot & beer programming, cocktail development & line extensions.

• Completion of all regional and national account on premise RFP applications.

• Large scale activations at all major trade events including Tales of the Cocktail, Bar Convent Brooklyn, Portland Cocktail Week, Bartenders Weekend, and others.

• Delivery of commercial sales playbook & activation toolkit for LGBTQIA account programming.

• Assisted in Channel activation of all integrated brand programs including Save the Night (Post Malone), Jägermeister Cold Brew (Flula Borg) and Lesbian Bar Project.

• Assisted in Development of all On Premise Manager commercial playbooks, and measurement tools for on premise success.

• Creation of on-premise POS, Sampling Engagements & Trade Advocacy Best Practices

• Assisted in innovation with feedback and development of Cold Equipment and Liquid

• Talent for media shoots for digital, social & channel needs.

• Full budget and KPI management and tracking and 60-70% Travel schedule

Marketing position responsible for programming image driven on premise accounts as well as building local brand equity through cultural marketing. Responsibilities included:

• Management of multi-channel image accounts in Nashville and Las Vegas markets.

• Identified and built relationships with local influences (Meisters) among the pillars of Music, Art, Food, Fashion and Mixology

• Identified and executed on premise visibility opportunities along with custom POS creation to specific account needs utilizing local “Meisters”

• Sponsorship of local event activations, local meister and influencer relations and content creation.

• Integration of national marketing plans, product launches and brand initiatives.

• Local test marketing team for liquid (Cold Brew), technology (Cold Equipment) and cocktail innovation.

• Execution of global research campaigns in cannabis, events & content creation.

• Rollout and execution of global trade marketing teams (Hubertus Circle)

Brand Ambassador, Event Agency, Bartender. Duties included:

Multi-client brand ambassador over multiple markets (Pierde Almas Mezcal, Rutte Gin, Mandarin Napoleon, Filthy Foods, Encanto Pisco, Atlantico Rum, Akvinta Vodka)

• Managed and Balanced multiple clients, budgets and KPI structures at once

• Worked with small, boutique and incubator brands to grow in key markets for national growth

• Launched and helped grow Tequila Ocho from 5 markets to national rollout.

• Assisted in development and launch of Ancho Reyes Chile Liquor

• Assisted and planned large scale event activations with large supplier houses such as Pernod Ricard, William Grant at multiple National Trade Events

• Assisted in growth and development of the Pig N’ Punch Charity event series

• Helped buildout and opening of the World-Renowned Trick Dog Bar in San Francisco