Mathilde Gourlin
Goleta,California
Summary
Dynamic Social Media Specialist with a proven track record at UCSB Department of Recreation, adept in digital marketing and leadership. Excelled in pitching innovative TikTok campaigns and spearheading brand initiatives, demonstrating expertise in web analytics and effective team communication. Achieved significant brand outreach and trend analysis, enhancing online presence and engagement.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
UCSB Department of Recreation
Goleta, USA
06.2023 - Current
- Pitch tik tok ideas weekly and post every other week
- Strategize and implement brand campaigns with other PR interns
- Research current trends and data analytics
- Utilize Asana for clear communication and project updates
- Experienced in Canva and Capcut
VP of Marketing
Alpha Delta Pi
11.2023 - 12.2024
- Responsible for sponsorships and outreach to brands
- Responsible for social media: Instagram and tik tok
- Communicate with merch and PR chairs weekly
- Attend all exec member weekly meetings
- Lead the marketing committee with upcoming projects
Marketing and PR Intern
Her Campus UCSB
09.2023 - Current
- Pitch tik tok ideas weekly and post every other week
- Strategize and implement brand campaigns with other PR interns
- Research current trends and data analytics
Site Leader
Moraga Day Camp
06.2021 - 08.2023
- I planned and implemented daily activities for campers
- Assumed leadership roles to improve my team
- Evaluate team member strengths and assign tasks based upon expertise and background
- Resolve issues among team members to keep employees on task
Recreation Leader
Moraga Day Camp
06.2020 - 08.2021
- I helped plan daily activities with the site leaders
- Communicated with children's parents or guardians about daily activities, behaviors, and related issues
- Modeled positive behavior and communication skills for students
Education
B.A - Communication & Data Science
University of California, Santa Barbara
01.2025
High School -
Campolindo High School
Moraga06.2022
Skills
- Leadership
- Communication
- Web analytics
- Digital marketing
- Social media and promotions
- Analyzing trends
Affiliations
- Women in Media, I attend weekly committee meetings and participate in tabling and fundraisers. Member of the Marketing Committee.
- Her Campus at UCSB, I attend weekly meetings and post weekly content on TikTok and Instagram. I promote products on campus, such as Clinique and Estee Lauder.
- Alpha Delta Pi, I attend weekly meetings and committee meetings. I'm involved in philanthropy and community events.
Community Service
Moraga Youth Involvement Committee, Chairperson, 09/01/16, 05/31/22, I coordinated meetings, organized, and attended events for my community., Planned events for the community such as the Tree Lighting and Breakfast with Santa events during the holiday season., Attended town council meetings and reported to the committee.
Languages
- Fluent in French
- Fluent in English
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
VP of Marketing
Alpha Delta Pi
11.2023 - 12.2024
Marketing and PR Intern
Her Campus UCSB
09.2023 - Current
Social Media Specialist
UCSB Department of Recreation
06.2023 - Current
Site Leader
Moraga Day Camp
06.2021 - 08.2023
Recreation Leader
Moraga Day Camp
06.2020 - 08.2021
B.A - Communication & Data Science
University of California, Santa Barbara
High School -
Campolindo High School
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