Matt Alibakhsh
Acworth,Georgia
Summary
Results-driven Digital Marketing Manager with an MBA, specializing in driving demand and enhancing marketing effectiveness. Proven expertise in marketing automation, email campaigns, strategy development, and online advertising. Demonstrated success in optimizing campaigns through strong analytical skills and meticulous attention to detail. Committed to leveraging thought leadership to contribute to the growth of dynamic organizations.
Overview
15
15
years of professional experience
5
5
Certifications
Work History
Licensed Realtor
Keller Williiams
Woodstock, GA
01.2024 - Current
- Facilitate property transactions, guiding clients through buying and selling processes while ensuring satisfaction.
- Build and maintain a strong network of clients and industry professionals, generating leads through targeted marketing strategies and digital platforms.
- Negotiate contracts, manage property listings, and implement effective marketing techniques to enhance property visibility and attract potential buyers.
Marketing Consultant and Designer
Independent Consultant
04.2021 - Current
- Advise clients on digital marketing campaigns and increasing brand awareness
- Design graphics and other digital marketing assets as requested
- Manage HubSpot, Google Analytics, Google Ads, Facebook Ads, website, SEO, SEM
Digital Marketing Manager (Contract)
Johnson & Johnson
04.2024 - 07.2024
- Created and maintained marketing automation strategies and field mapping, with communication between HubSpot marketing automation, Salesforce CRM, and Splash event marketing platform
Marketing Automation and Database Manager
Vericast (Formerly Harland Clarke)
11.2021 - 08.2022
- Identified, diagnosed, and corrected long-standing marketing automation workflow errors made by my predecessor which were ejecting high-quality prospects from the lead funnel and advancing disqualified prospects through instead.
- Created new, complex workflows, optimized emails following FICCS philosophy (Focus, Intrigue, Call to Action, Casual, Short and to the Point), boosting campaign quality and conversion rate by 3X
- Managed additional email campaigns and workflows for the Valassis RetailMeNot brand.
Email Designer and Developer
Vericast (Formerly Harland Clarke)
Atlanta, USA
06.2018 - 11.2021
- Owned HubSpot, Marketo, coded, tested, designed graphics, deployed email campaigns to 100K contacts, HTML, reporting
- Boosted email campaign CTOR by 40% through email content improvement, proper list management, and quality A/B testing
- Collaborated w/ marketing campaign managers, creative members to ideate, optimize, execute digital assets, forms, landing pages
Marketing Automation Manager (Contract)
JOYN Advisors
Sandy Springs, USA
03.2018 - 05.2018
- Created, executed Pardot marketing automation, corrected mistakes from predecessor, email marketing campaigns, banner ads
- Managed charity event management for clients, created collateral, managed mailers, surveys, registration, check-in, follow-ups
Digital Advertising Operations Specialist
AmericasMart Atlanta
Atlanta, USA
12.2016 - 03.2018
- Worked with exhibitor clients to create, optimize and deploy emails, banner ads, and rotating video wall paid media campaigns, increasing overall exhibitor campaign engagement by 30%
- Executed HubSpot campaigns to 100K recipients in Home, Gift, and Apparel segments, improved processes, reporting, A/B testing
Digital Marketing Specialist
Surya
White, USA
09.2014 - 12.2016
- Owned Pardot, executed email campaigns to 45K recipients, customer segmentation in Retail, Hospitality, Ecommerce
- Managed Salesforce CRM information sync, banner, lead scoring, reporting, surveys, Google Ads, paid media ad spend ROI analysis
- Managed customer loyalty program, increasing customer enrollment rate from 50% to 95%, increasing account revenue 25%
- Worked with vendors, transaction processing, statements, analytics, managed website
VP of Marketing
Atlanta Deal Spot
Marietta, USA
09.2013 - 08.2014
- Worked with clients on ads, managed website, brochures, postcard mailers, email, CRM, lead gen, social media, campaign metrics
- Led Sales Team direct reports in ad sales, ultimately growing client sales by 300%
Marketing Specialist
Profisee
Alpharetta, USA
06.2011 - 08.2013
- Increased lead generation by 30% through optimizing HubSpot, Salesforce CRM, SEO, and Google Adwords campaigns
- Coordinated 3 major trade shows and 6 webinars annually for Enterprise Microsoft SQL Server MDM solution
- Supported product releases, copywriting, website, blog, brochures, PRs, social media, and videos
Marketing Intern
Nuesoft Technologies
Marietta, USA
12.2005 - 11.2006
- Managed client database, data entry, conducted market research, proofed, edited company documents, prepared trade show packets
Education
Master of Business Administration (MBA) - Marketing and Management
Kennesaw State University
12-2011
Bachelor of Business Administration (BBA) - Marketing and Management
Kennesaw State University
12-2009
Skills
- A/B Testing
- Adobe Suite
- Banner Ads
- Campaign Optimization
- Copywriting
- CRM
- Demand Gen
- Dreamweaver
- Email Marketing
- Facebook Ads
- Google Ads
- Google Analytics
- Graphic Design
- HTML & CSS
- HubSpot
- Illustrator
- KPI Reporting
- Lead Generation
- Loyalty Program Management
- Mailchimp
- Marketing Automation
- Marketo
- Microsoft Excel
- Paid Media
- Pardot
- Photoshop
- PPC Campaigns
- Salesforce
- Salesforce Lightning
- Salesforce Marketing Cloud
- SEM
- SEO
- Social Media Marketing
- Strategic Planning
- SurveyMonkey
- Video Editing
- WordPress
Certification
- Salesforce Certified Pardot Specialist
- HubSpot Email Marketing
- Salesforce Marketing Cloud Account Engagement
- Salesforce Lightning Trailhead
- Real Estate Salesperson - Georgia
Leadership Experience
- Volunteer, Night to Shine, First Baptist Church of Woodstock | 01/2016 to Present | Assist with Prom night for people with special needs through the Tim Tebow Foundation.
- Graduate Senator, Student Government Association, KSU | 08/2010 to 05/2011 | Passed resolutions regarding KSU football, HOPE scholarship, and campus parking.
Timeline
Digital Marketing Manager (Contract)
Johnson & Johnson
04.2024 - 07.2024
Licensed Realtor
Keller Williiams
01.2024 - Current
Marketing Automation and Database Manager
Vericast (Formerly Harland Clarke)
11.2021 - 08.2022
Marketing Consultant and Designer
Independent Consultant
04.2021 - Current
Email Designer and Developer
Vericast (Formerly Harland Clarke)
06.2018 - 11.2021
Marketing Automation Manager (Contract)
JOYN Advisors
03.2018 - 05.2018
Digital Advertising Operations Specialist
AmericasMart Atlanta
12.2016 - 03.2018
Digital Marketing Specialist
Surya
09.2014 - 12.2016
VP of Marketing
Atlanta Deal Spot
09.2013 - 08.2014
Marketing Specialist
Profisee
06.2011 - 08.2013
Marketing Intern
Nuesoft Technologies
12.2005 - 11.2006
Master of Business Administration (MBA) - Marketing and Management
Kennesaw State University
Bachelor of Business Administration (BBA) - Marketing and Management
Kennesaw State University
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