Summary
Overview
Work History
Education
Skills
Websites
Additional Experience
Certification
Languages
Hobbies and Interests
Timeline
Generic

Matt Alibakhsh, MBA

Acworth, GA; Open to Relocation

Summary

Digital marketing professional with comprehensive knowledge in email marketing, marketing automation, content strategy, process optimization, and demand generation. Proven track record of driving growth and enhancing brand visibility through innovative campaigns. Strong focus on collaboration and adaptability to meet evolving team needs. Reliable in delivering impactful results and improving performance metrics.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager (Contract, Freelance)

Independent
04.2021 - Current
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Created and managed HubSpot, Google Analytics, Google Ads, Facebook Ads, LinkedIn, Facebook, Instagram, TikTok, YouTube, and website content.
  • Managed social media accounts for clients, generating interest for existing and upcoming events.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
  • Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
    Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.

Digital Marketing Manager (Contract)

Johnson & Johnson
04.2024 - 07.2024
  • Created and maintained marketing automation strategies and field mapping, with communication between HubSpot marketing automation, Salesforce CRM, and Splash event marketing platform.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Set up and controlled user access levels across databases to protect important data.

Marketing Automation and Database Manager

Vericast (Formerly Harland Clarke)
11.2021 - 08.2022
  • Provided reporting and technical expertise for maintenance of organizational processes.
  • Identified and resolved data-handling errors and hardware conflicts to maintain organizational IMS infrastructure.
  • Increased CTOR rate by 50% through the proposal and implementation of a database cleanup initiative surrounding the 2021 Apple ESP changes.
  • Set up and controlled user access levels across databases to protect important data.
  • Led the migration of legacy databases to modern platforms, minimizing downtime and preserving critical business data during the transition process.
  • Understood analytics and progress conveying results and data quality to team members and management.
  • Ensured data integrity and accuracy by conducting regular audits and implementing validation checks.
  • Oversaw quarterly trouble-shooting and auditing reports guaranteeing efficient data transfers.
  • Promoted a culture of continuous improvement within the department by implementing best practices in change management, including code reviews and post-mortem analyses to identify areas for future growth.
  • Trained junior staff on database management best practices, improving overall team efficiency and reducing errors.
  • Clearly assimilated new information to department highlighting specific data needs and actionable insights.

Email Designer and Developer

Vericast (Formerly Harland Clarke)
06.2018 - 11.2021
  • Owned HubSpot, Marketo, coded, tested, designed graphics, deployed email campaigns to 100K contacts, HTML, reporting.
  • Boosted email campaign CTOR by 40% through email content improvement, proper list management, and quality A/B testing.
  • Collaborated w/ marketing campaign managers, creative members to ideate, optimize, execute digital assets, forms, landing pages.
  • Used Adobe Creative Suite to edit images for use in marketing materials and website content.
  • Streamlined design processes, resulting in increased efficiency and faster project completion times.
  • Designed eye-catching promotional materials, driving increased event attendance and participation rates.
  • Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
  • Created marketing materials, including brochures, flyers and product catalogs to brand standards.
  • Conducted A/B testing for various design elements, leading to improved conversion rates on key landing pages.
  • Managed design library, ensuring resources were up-to-date and easily accessible to team.
  • Developed engaging multimedia presentations for stakeholders, facilitating clearer communication of design concepts.
  • Conducted user research to identify pain points, leading to more intuitive interface.
  • Optimized web graphics for faster loading times, improving overall site performance.
  • Developed innovative design concepts for improved brand recognition and customer engagement.
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.

Marketing Automation Manager (Contract)

JOYN Advisors
03.2018 - 05.2018
  • Monitored key performance metrics related to Pardot marketing automation projects, making data-informed decisions on where adjustments were needed for improved outcomes.
  • Planned and executed all marketing material for charity event for client of the firm, working closely on project scope with cross-functional teams to create collateral, manage mailers, surveys, registration, check-in, and follow-ups for the event.
  • Facilitated seamless transitions by guiding teams through the process of migrating from manual operations to automated processes.
  • Built and deployed programs to maintain database organization and integrity.
  • Stayed current with marketing automation best practices, industry standards and compliance.

Digital Advertising Operations Specialist

AmericasMart Atlanta
12.2016 - 03.2018
  • Worked with exhibitor clients in an agency setting to create, optimize and deploy emails, banner ads, and rotating video wall paid media campaigns, increasing overall exhibitor campaign engagement by 30%.
  • Executed HubSpot campaigns to 100K recipients in Home, Gift, and Apparel segments, improved processes, reporting, A/B testing.
  • Managed multiple advertising campaigns simultaneously, ensuring timely delivery and optimal results.
  • Enhanced team collaboration by sharing industry knowledge and best practices in regular meetings.
  • Troubleshot technical issues related to creative assets, tags, or tracking pixels, ensuring seamless campaign execution.
  • Developed strong relationships with clients through clear communication and timely responses to inquiries.
  • Streamlined ad operations processes for increased efficiency and better campaign performance.
  • Worked with product and engineering teams to build accurate physical and in-app ad coverage.

Digital Marketing Specialist

Surya
09.2014 - 12.2016
  • Owned Pardot, executed email campaigns to 45K recipients, customer segmentation in Retail, Hospitality, Ecommerce.
  • Managed Salesforce CRM information sync, banner, lead scoring, reporting, surveys, Google Ads, paid media ad spend ROI analysis.
  • Improved customer retention by increasing loyalty program enrollment rate from 50% to 90%, resulting in an average account revenue increase of 25%.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Implemented new strategies to improve click-through rates and conversion.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.

Advertising Manager

Atlanta Deal Spot
09.2013 - 08.2014
  • Worked with clients in an agency setting on ads, managed website, brochures, postcard mailers, email, CRM, lead gen, social media, campaign metrics.
  • Collaborated with sales teams to align advertising efforts with overall business objectives.
  • Oversaw budget allocation across various campaign components, ensuring maximum return on investment without overspending.
  • Conducted market research to inform data-driven decision-making in the development of targeted ad campaigns.
  • Boosted brand awareness by creating and executing innovative marketing campaigns.

Marketing Specialist

Profisee
06.2011 - 08.2013
  • Boosted lead generation by 30% through the creation of engaging content for social media platforms, HubSpot, Salesforce CRM, SEO, and Google Adwords campaigns.
  • Coordinated 3 major trade shows and 6 webinars annually for Enterprise Microsoft SQL Server MDM solution.
  • Supported product releases, copywriting, website, blog, brochures, PRs, social media, and videos.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Managed cross-functional teams to successfully execute product launches and promotional events.

Education

Master of Business Administration (MBA) - Marketing and Management

Kennesaw State University
12-2011

Bachelor of Business Administration (BBA) - Marketing and Management

Kennesaw State University
12-2009

Skills

  • A/B Testing
  • Adobe Creative Suite
  • Banner Ads
  • Campaign Optimization
  • Content Development
  • Content Marketing Strategy
  • Copywriting
  • CRM
  • Demand Generation
  • Digital Marketing
  • Dreamweaver
  • Email Marketing Campaigns
  • Email Optimization
  • Facebook Ads
  • Google Ads / Google AdWords
  • Google Analytics
  • Graphic Design
  • HTML and CSS
  • HubSpot
  • Illustrator
  • KPI Reporting
  • Landing Pages
  • Lead Generation
  • Loyalty Program Management
  • Mailchimp
  • Marketing Automation
  • Marketing Strategy
  • Marketo
  • Microsoft Excel
  • Paid Media
  • Pardot
  • Photoshop
  • PPC Campaigns
  • Project Management
  • Salesforce CRM
  • Salesforce Lightning
  • Salesforce Marketing Cloud
  • SEM Strategy Development
  • SEO
  • Social Media Management
  • Social Media Strategy
  • Strategic Planning
  • SurveyMonkey
  • Video Editing
  • Website
  • WordPress

Additional Experience

  • Licensed Realtor, Keller Williams, Woodstock, GA | January 2024 to Present | Build and maintain client network, generate leads through marketing strategies and digital platforms. Facilitate property transactions, negotiate contracts, guide clients through buying and selling processes while ensuring satisfaction.
  • Volunteer, Night to Shine, First Baptist Church of Woodstock | January 2016 to Present | Assist with Prom night for people with special needs through the Tim Tebow Foundation.

Certification

  • Salesforce Certified Pardot Specialist
  • HubSpot Email Marketing
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Lightning Trailhead
  • Real Estate Salesperson - Georgia

Languages

English
Native or Bilingual
Persian (Farsi)
Full Professional
Spanish
Limited Working

Hobbies and Interests

  • Helping others and giving back to the community.
  • Volunteer Work.
  • Outdoor Recreation.
  • Road Trips.
  • Exploring famous landmarks, historical sites, and cultural attractions in a new destination.

Timeline

Digital Marketing Manager (Contract)

Johnson & Johnson
04.2024 - 07.2024

Marketing Automation and Database Manager

Vericast (Formerly Harland Clarke)
11.2021 - 08.2022

Digital Marketing Manager (Contract, Freelance)

Independent
04.2021 - Current

Email Designer and Developer

Vericast (Formerly Harland Clarke)
06.2018 - 11.2021

Marketing Automation Manager (Contract)

JOYN Advisors
03.2018 - 05.2018

Digital Advertising Operations Specialist

AmericasMart Atlanta
12.2016 - 03.2018

Digital Marketing Specialist

Surya
09.2014 - 12.2016

Advertising Manager

Atlanta Deal Spot
09.2013 - 08.2014

Marketing Specialist

Profisee
06.2011 - 08.2013

Bachelor of Business Administration (BBA) - Marketing and Management

Kennesaw State University

Master of Business Administration (MBA) - Marketing and Management

Kennesaw State University

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