Matt Bacnis
Hermitage,TN
Summary
Creative Director with exceptional background spent in Digital Marketing, Content Curation & Brand Strategy. Loves fostering collaborative cultures and drawing the best out of everyone on the team. Proven track record of success in brand growth, along with high expertise on digital strategy, creative marketing and project management.
Overview
8
8
years of professional experience
Work History
Creative Director
Classic 77, LLC
08.2020 - Current
- Worked with clients such as Walker Hayes, UMG Nashville, Monument Records, 615 House, Anthem Lights, Danny Gokey, Breedlove Guitars, Jason Tartick, Soyuz Microphones
- Part of the team that made "Fancy Like" by Walker Hayes a 2021 Hit, leading to #1 on Country Radio, 4x Platinum and deals with Applebees & iHeart Music
- Created all Digital Assets for Monument Records 2021-2022
- Grew 615 House from 1.4 Million followers to 2.8 Million Followers, using creative strategies and digital marketing
- Managed all aspects of digital marketing for Weld Recruiting, leading to doubling their growth
- Helped launch Coffee Brand "Elevate Coffee, LLC" in Nashville which lead to them opening up a third shop. Handled all branding, marketing and creative strategy
- Curated assets for Breedlove Guitar's fall Launch
- Managed day-to-day business operations along with 6 full time employees
- Created boutique brand of Social Media Management and Content Creation for Social Media and have ran over 30 different accounts for various clients
- Became experts in Vertical Video World utilizing TikTok, Reels, YouTube Shorts to grow traditional platforms such as Facebook, Instagram and Twitter
- Trained and motivated employees to be better creatives, widening ability to create better content
- Accrued millions of likes, comments and shares
- Cultivated forward-thinking, inclusive and creative community amounts team - leading to free flowing ideas and extremely effective content shoots
Freelance Content Creator
Self-employeed
01.2015 - 06.2020
- Worked full time freelancing for Labels, Influencers, Artists and Small Businesses
- Produced original, creative content for promotional advertisements and marketing materials for artists and small businesses
- Established branding packages and marketing campaigns
- Used my blend of multimedia skills to link Photography, Videography and Graphic Design Together
- Created dynamic graphics and pieces to increase website and social media traffic.
- Clients Include: Maddie & Tae, Hootie and the Blowfish, Little Big Town, Lady A, Luke Bryan, UMG Nashville, MxPx, Chuck Wicks, Shiners Nashville, Tim Leeper Roofing, SE Productions
Education
Bachelor Of Science - Multimedia Production/Music Business
Belmont University
Nashville, TNSkills
- Project Management
- Content Curation and Creative Management
- Social Media Marketing and Digital Marketing
- Ad Curation and Implementation
- Leadership
- Multimedia Production
- Quality Management Systems
- Corporate Strategy and Development
- Entertainment Industry Development
Timeline
Creative Director
Classic 77, LLC
08.2020 - Current
Freelance Content Creator
Self-employeed
01.2015 - 06.2020
Bachelor Of Science - Multimedia Production/Music Business
Belmont University