Matt Barrett
Two Harbors,MN
Summary
Proven leader with a track record of exceeding expectations in retaining both clients and employees and enhancing operational efficiency at Purple Penguin Digital. Offers a unique blend of experience in the marketing industry leading people, improving systems, building efficiencies, strategizing and managing marketing efforts, and more.
Overview
5
5
years of professional experience
Work History
Vice President
Purple Penguin Digital
11.2021 - Current
- Lead team that maintained 96%+ customer retention rate.
- Built culture and system that maintained 98% employee retention rate.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Established performance goals for department and outlined processes for achievement.
- Established culture of continuous improvement, fostering innovation and driving sustainable growth across organization.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across organization.
- Clarified roles, responsibilities and expectations of staff.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
- Implemented new technologies to automate processes, resulting in reduced labor costs and increased efficiency.
- Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively.
- Developed high-performing teams through effective hiring, training, and performance management strategies.
- Oversaw development of new products or services from conception to market launch.
- Mentored employees at all levels within organization to support their professional development goals.
- Evaluated emerging technologies as potential tools for enhancing business processes or improving overall performance.
Sales, Marketing, and Operational Consulting
Garage Starts
09.2019 - 09.2022
- Worked as expert consultant in sales, marketing, operations, and EOS Implementation.
- Streamlined internal communication processes within company by introducing project management tools that facilitated collaboration across various team members.
- Optimized sales pipeline management processes to streamline operations and improve lead conversion rates.
- Developed and executed successful product launches, resulting in increased market share and customer acquisition.
- Leveraged data-driven insights gained from performance analytics tools that helped optimize future campaigns for better results.
- Oversaw creation of compelling sales collateral materials that effectively communicated product value propositions to customers.
- Analyzed sales and marketing data for improved strategies.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
Fractional Director of Sales & Marketing
Ruth's Vegetarian Gourmet
09.2019 - 03.2022
- Developed comprehensive sales plans for business growth.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Analyzed sales and marketing data for improved strategies.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline sales process.
- Boosted company's brand visibility through targeted advertising campaigns and social media engagement.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Established new distribution channels, expanding company's reach into untapped markets.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Education
Bachelor of Science - Air Traffic Control
University of North Dakota
Grand Forks, ND05.2013
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Coaching and Mentoring
- Operations Management
- Process Improvement
- Negotiation and Persuasion
- Recruiting and Hiring
- OKRs and KPIs
- Marketing and Advertising
- Digital marketing strategies
- Marketing campaigns
- Marketing Coordination
Timeline
Vice President
Purple Penguin Digital
11.2021 - Current
Sales, Marketing, and Operational Consulting
Garage Starts
09.2019 - 09.2022
Fractional Director of Sales & Marketing
Ruth's Vegetarian Gourmet
09.2019 - 03.2022
Bachelor of Science - Air Traffic Control
University of North Dakota
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