Matt Battaglia

-Research for projects for those in the legal and insurance industries.

-Write engaging, SEO-optimized content such as blogs and landing pages.

-Integrate keywords where necessary to encourage optimal engagement.

-Select and curate content from numerous sources, including databases and freelance submissions, to

ensure alignment with editorial and brand voice standards.

-Edit manuscripts for accuracy, clarity, grammar, and consistency—following company style guidelines

and contractual requirements with licensors and photographers.

-Write engaging B-heads, introductions, back cover copy, flap copy, and promotional text—such as ad

copy for Amazon and internal use—to drive consumer interest.

-Review galleys and dummies, identifying and correcting any errors before approving for publication.

-Utilize MS Word, Excel, and InDesign to manage editorial workflows, track production milestones, and

maintain quality control.

.

-Served as the agency's sole copywriter, managing all written content needs across diverse client

projects. Conducted and participated in numerous interviews and client meetings to ensure needs

were met properly.

-Wrote high-quality copy for websites, landing pages, blogs, social media, email campaigns, Google Ads, solution briefs, application briefs, flyers, infographics, and more.

-Worked closely with the designers and web developers to translate clients' needs into compelling, engaging messaging.

-Created story boards and scripts for video content, shaping both on-screen action and dialogue to align with campaign objectives.

-Managed multiple projects and deadlines simultaneously, serving clients across industries with specific messaging.

-After a 60-day internship that only lasted 12, I was promoted to this role where I worked in a part-time capacity under the agency's senior copywriter and creative director. Here, I mainly wrote blogs, social

media copy, and the occasional landing page.