Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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Matt Brown

Summary

Knowledgeable sales professional with strong background in developing and executing brand strategies. Successfully led multiple product launches and rebranding initiatives, enhancing market presence. Demonstrated proficiency in market research and consumer insights to drive brand growth and team leadership to deliver cohesive marketing campaigns.

Overview

9
9
years of professional experience

Work History

Instructor- Behind Bars

Allied Beverage LLC
04.2023 - Current
  • Develop and strategize a collaborative in depth one day instructional course
  • Prepare all ingredients for instruction
  • Present sections of the course
  • Provide small group instruction for individual techniques
  • Evaluate students at the end and provide positive feedback and constructive criticism
  • Collaborated on the curriculum and seminars for a secondary advanced class

Bar Manager

Pharmacie Liquor Bar
03.2024 - 12.2024
  • Search and evaluate talent to expand the bar team
  • Manage inventory and adjust par levels to suit current revenue
  • Brainstorm ideas for revenue generating promotions and events
  • Mentor junior bartenders for career advancement
  • Supervise daily shifts
  • Lead the bar team to hit daily sales goals
  • Execute weekly bank transactions
  • Coordinate set up and break down for additional outdoor events
  • Provide bartenders with advanced selling techniques
  • Utilize brand representatives to provide additional educational resources for staff

Bar Lead

Osteria Crescendo
08.2020 - 02.2024
  • Develop cocktails for menu using local and Italian ingredients
  • Cost cocktails to fit into budget
  • Consult on wine and liquor placements
  • Train and develop new bartenders and service staff
  • Hit monthly liquor cost goals

New Jersey Brand Manager

Mezcal El Silencio/New York Distilling
05.2019 - 07.2020
  • Assist in the launch of a new product into market (MES)
  • Establish and maintain relationships with distribution partner
  • Manage and report annual expense account of $20,000 using Expensify and excel
  • Identify key accounts to implement menu items and programming
  • 100+ account visits a month
  • Plan and execute promotional events with accounts for focused marketing campaigns
  • Oversaw 300% sales growth 2020 vs 2019 (MES)
  • Transitioned to an e-commerce business model during COVID-19 pandemic
  • 22% Average Growth in Sales YoY (2020 vs 2019 & 2019 vs 2018)
  • Integrated brand with distributor through sales incentives and programming
  • Executed staff trainings for on and off premise accounts

Bar Manager

Essex Restaurant Group
05.2016 - 04.2019
  • Crafted and executed cocktail menu for high volume bar
  • Managed inventory and executed purchases with a weekly budget of $15,000
  • Organize invoices and execute weekly purchase to sales chart
  • Supervised, scheduled, and oversaw bar payroll for staff of over 20 bartenders and 7 bar backs
  • Mentored bartenders and educated serving staff on cocktails, liquor, beer and wine

Education

Entrepreneurship and Small business management, Marketing

Northeastern University
Boston, MA

Skills

  • Market analysis
  • Partnership development
  • Sales support
  • Event coordination

Accomplishments

    Three time finalist NJ Iron Shaker competition

    2016 Winner NY Whiskeyfest Compass Box Cocktail Competition

    Featured in Chandon's 2019 Garden to Glass e-book

References

Available upon request

Timeline

Bar Manager

Pharmacie Liquor Bar
03.2024 - 12.2024

Instructor- Behind Bars

Allied Beverage LLC
04.2023 - Current

Bar Lead

Osteria Crescendo
08.2020 - 02.2024

New Jersey Brand Manager

Mezcal El Silencio/New York Distilling
05.2019 - 07.2020

Bar Manager

Essex Restaurant Group
05.2016 - 04.2019

Entrepreneurship and Small business management, Marketing

Northeastern University

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Matt Brown