Matt Campbell
Boulder,CO
Summary
Solutions-oriented leader with a focus on driving strategic brand communication through an audience-first lens. Seeker of actionable, data-informed insights and the power of insights and inspiring ideas. Excellent collaboration and communication skills resulting in strong client relationships and high performing teams.
Overview
17
17
years of professional experience
Work History
Media Director (Freelance)
Madwell
New York
05.2022 - 07.2022
- Provided maternity leave coverage on clients in Green Energy, Finance and Economic Development
- Consulted with agency leadership on department best practices and staffing against efficiency and growth scenarios
Director, Communications Strategy and Media
Human Design
Boulder, CO
05.2021 - 03.2022
- Developed a new media department model with growth goals driving capabilities, revenue and more cost-effective staffing
- Advocated with agency principals for acquisition of research and measurement tools to support larger clients and a more integrated agency approach to client stewardship and new business
- Developed a progression plan from lead generation to full brand-driven funnel, including comms strategy, audience-first messaging, test + measurement framework and multi-year growth scope
- Created an integrated process to publish a client enterprise brand into a consumer-facing ecosystem reaching multiple niche audiences of policy advocates and decision makers
- Increased average project revenue by 3x and department profitability from 10% to 35%
Associate Director Comms Strategy (Freelance)
Crispin Porter + Bogusky
Boulder, CO
06.2020 - 02.2021
- Managed and trained a team of 10 to deliver media plans for Domino’s franchise marketing
- Led the stewardship of corporate clients overseeing ~75 franchisee media markets
- Built content for team training sessions across communication and client service skills
- Increased the efficiency of department output to eliminate overtime hours
Associate Media Director
Crispin Porter + Bogusky
Boulder, CO
04.2015 - 07.2018
- Developed data-informed objectives & strategy by modeling the relationship of multiple years of communications delivery against brand results
- Reimagined comms and media plans with an audience-first approach, resulting in a more effective funnel and more relevant messaging executions
- Designed measurement framework to capture increased scope of comms + media and transition from performance to brand health
- Implemented and grew support for agency comms strategy capability and trained multiple teams on use cases and revenue opportunities
- Measurably improved team performance and client relationships via individual empowerment, building an integrated briefing process and increasing the client role in engagement and collaboration
- Delivered 10% YoY client business growth while being outspent in a crowded category
- Generated 2 years of additional agency revenue through client retention
Associate Media Director
The Integer Group
Denver, CO
02.2012 - 01.2015
- Managed media planning responsibilities for digital-focused and shopper marketing teams
- Established agency POV on digital media best practice, including fraud prevention and advanced attribution
- Expanded client marketing scope from DR to brand media, and business focus from discounted to full-priced products
- Increased performance against website KPIs by 3x through consistent evaluation and implementation of emerging digital tactics
Account Director
Palisades Media Group
Los Angeles/San Francisco, CA
05.2005 - 05.2011
- Managed all business and client relationships based in the San Francisco office
- Partnered with creative agencies to provide channel strategy consultation and broadcast media buying
- Expanded agency footprint in the market to grow office billings from $0 to $10MM
Skills
- Adaptability
- Collaboration
- Communication
- Problem solving
- Time management
- Active listening
- Strategy planning
- Client relationships
- Coach and participative leadership style
- Team performance
Clienthistory
Hotels.com, Infiniti USA, MINI Cooper, Electronic Arts, Nike, Microsoft, Barclays, Hotels.com, Finance of America, American Heart Association, Polaris Snowmobiles, Land O’Lakes, Domino’s, Del Monte, MINI Cooper, Levi’s
Timeline
Media Director (Freelance)
Madwell
05.2022 - 07.2022
Director, Communications Strategy and Media
Human Design
05.2021 - 03.2022
Associate Director Comms Strategy (Freelance)
Crispin Porter + Bogusky
06.2020 - 02.2021
Associate Media Director
Crispin Porter + Bogusky
04.2015 - 07.2018
Associate Media Director
The Integer Group
02.2012 - 01.2015
Account Director
Palisades Media Group
05.2005 - 05.2011
Similar Profiles
Myles JordanMyles Jordan
Line Cook Supervisor at JJ MadwellLine Cook Supervisor at JJ Madwell
Haley McVayHaley McVay
Professional Research Assistant | Colony Manager at University of Colorado at Boulder | Hiura LabProfessional Research Assistant | Colony Manager at University of Colorado at Boulder | Hiura Lab
Vika KayVika Kay
Opening and Closing Manager at RippleOpening and Closing Manager at Ripple
William BartonWilliam Barton
Military Intelligence Analyst at Special Operations Command-CentralMilitary Intelligence Analyst at Special Operations Command-Central
Piper FlemingPiper Fleming
Server, Expo, Hostess at Twohey'sServer, Expo, Hostess at Twohey's