Power BI
Matt Capalbo
Stamford,CT
Summary
Functional Senior Director driving proven results within the Baby category. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience regulating policies and managing budget expenditures. Collaborates with management teams and stakeholders to uphold company vision.
Overview
11
11
years of professional experience
Work History
Senior Director of Ecommerce
MAM Baby
06.2023 - Current
- Develop and present annual presentation to senior leadership members with strategic recommendations around catalog assortment, product pricing, marketing budget and overall channel budget.
- Execute financial and inventory planning by delivering on financial targets set in annual, and monthly financial process to senior leadership. Evaluate Gross and Net Revenue, manage and own the Amazon P&L and communicate effectively to internal partners and leadership. Provide detailed and accurate sales forecasting for Amazon on a monthly basis. Understand and improve Amazon profitability through reduction of chargebacks and fees, promotional strategy on 1P and 3P sales models.
- Maximize sales by owning day-to-day business for Amazon.com and Amazon.ca and coordinating appropriate cross-functional collaboration. Examine the business per category and at product-level to establish what opportunities and gaps are available for building the Amazon business utilizing ARA Premium Analytics, Pacvue and Profitero for category insights.
- Development of multi-channel marketing budget for onsite activations (AMS/DSP/Baby Registry Placements) as well as offsite (Baby Registry Sample Box/Google PLAs) and establish monthly, quarterly and annual budgets with corresponding KPI’s to measure effectiveness of media. Curate promotional activity (Coupons/Lightening Deals/Best Deals) during tentpole events with SKU level goals.
- Negotiate Annual Vendor terms and analyze gross to net opportunities for profitable growth as well as catalog Net PPM to improve Amazon profitability.
- Oversight of DTC site with management of creative, product assortment and pricing as well as technical integration with 3PL for order fulfillment and 3rdparties for site compliance.
- Ensure cohesive brand messaging across online landscape with accountability for all product pages, storefronts and onsite ads.
- Accountable for customer experience and management of review syndication through Bazaar Voice.
Sales Director
Allstar Innovations
01.2020 - 06.2023
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Amazon Business Oversight – Outline overall portfolio strategy based on budgeted revenue, profitability, market analysis, as well as annual and quarterly KPIs and Actuals across FBA, Vendor Central, AMG, AMS.
- Forecast and budget monthly inventory needs, revenue and profitability projections at sku level with senior leadership team.
- Strategic oversight of product portfolio, pricing architecture, identification of white space market analysis, and cross-functional collaboration with Marketing, Supply Chain and External Agencies to maximize and develop leading practices for the business.
- Oversee creative direction of Detail Pages, Store Fronts and Ad Placements on and off Amazon
- Negotiate with Vendor Managers, Agency Partners, Amazon Service Providers and Fulfillment partners on annual contracts, product pricing and other sales opportunities
- Retail Account Management – Managed and developed businesses within CVS, Macys, TJX, Ross, Academy Sports and Dick’s Sporting Goods totaling $8.3MM in Annual Sales
- Negotiate annual Vendor Terms and Program specific terms for contractual allowances, end of program exit strategy, advertising support
- Forecast monthly inventory needs, revenue and profitability projections at sku level against budget
- Optimize retailer specific assortment with in store merchandising, customer specific sku mix and advertising strategy
Account Manager
Allstar Innovations
11.2014 - 12.2019
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Manage sell in and sell out processes for Amazon, Chewy, Zulily and Groupon.
- Manage sell in and sell out processes for Tractor Supply, Ollies, Burlington, Ross, DDs and more.
Project Manager
Allstar Innovations
10.2012 - 11.2014
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Work with Legal, Business Development, Product Development & Sourcing, Marketing and Merchandising groups to achieve a smooth and successful project progression
- Provide quarterly analysis to senior level executives examining marketing performance and proposing updated initiatives for the future
Education
BBA - Marketing
Western Connecticut State University
Danbury, CT01.2010
Skills
- Collaborative Leadership
- Team Building and Motivation
- Data Analytics
- Performance Measurement
- Budgeting and Forecasting
- Cross-functional Collaboration
- Strategic Planning
- Project Management
Software
Profitero
Pacvue
Asana
Helium10
BaseCamp
SmartSheet
ARA
AMS
DSP
Timeline
Senior Director of Ecommerce
MAM Baby
06.2023 - Current
Sales Director
Allstar Innovations
01.2020 - 06.2023
Account Manager
Allstar Innovations
11.2014 - 12.2019
Project Manager
Allstar Innovations
10.2012 - 11.2014
BBA - Marketing
Western Connecticut State University
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