Matt Conn
Salt Lake City,UT
Summary
Dynamic E-Commerce Manager with a proven track record at DPS Skis, driving revenue growth and optimizing customer retention. Expert in B2C eCommerce strategies and cross-departmental collaboration, leveraging data analysis to inform decisions. Successfully led a Shopify platform redesign, enhancing user experience and operational efficiency. Passionate about building relationships and delivering premium digital experiences.
Overview
8
8
years of professional experience
Work History
E-Commerce Manager
DPS Skis
Salt Lake City, Utah
01.2025 - Current
- Own end-to-end DTC performance across US and EU storefronts, driving revenue growth, conversion optimization, and customer retention initiatives
- Lead a full Shopify platform redesign and migration, including international expansion, UX improvements, and new merchandising frameworks
- Manage ERP, fulfillment, and finance integrations across Shopify, QuickBooks, Webgility, ShipStation, and third-party logistics partners
- Partner with marketing, product, creative, and leadership teams to develop launch strategies, product storytelling, and premium digital experiences
- Oversee site merchandising, catalog structure, PDP optimization, and seasonal campaign execution across ski and accessory assortments
- Build dashboards and reporting for sales, inventory, and customer behavior to inform forecasting, assortment planning, and leadership decisions
- Develop automation through Shopify Flow and API connections to streamline fulfillment, tagging, and operational workflows
- Support Amazon marketplace operations through Shopify integrations and inventory coordination
- Collaborate cross-functionally on global pricing strategy, Pro/Industry programs, and wholesale-to-DTC alignment
- Drive SOP development and documentation for ecommerce operations to improve scalability and reduce dependency on manual processes
Ecommerce Specialist
Santa Cruz Bicycles
Salt Lake City, Utah
01.2024 - Current
- Developes and manages the business-to-consumer Shopify stores for Santa Cruz Bicycles, Juliana Bicycles, Reserve Wheels, and Cervelo Cycles, creating go-to-market strategies that align with our 'Quality Bicycles' brand ethos.
- Manages multi-year revenue forecasting and budgeting for direct-to-consumer channels, reporting to senior leadership. Identifies KPIs and opportunities for YOY growth.
- Manages integrations between Shopify and HubSpot CRM, Amazon Seller Central, and 3PL fulfillment centers.
- Contributes to the creation and ongoing management of the softgoods line plan and product promotion schedule in order to monitor the life cycle of products.
- Manages the merchandising process, production planning, and product life cycle of service parts for all current and legacy bikes to align with our 'No Missed Rides' policy.
- Manages and contributes to the standard operating procedure database for all ecommerce functions.
- Project manages ERP integration projects between SAP S4 Hana and Shopify to create frictionless integrations between ecommerce processes and all other departmental needs.
- Monitors and analyzes sales and web metrics to discover flaws and opportunities for improvement and advocate for prioritization.
- Produces detailed sales and inventory analysis to communicate on sell-through reports for high velocity and aged inventory of brick and mortar locations.
- Introduced worldwide direct-to-consumer fulfillment channel for service parts to ensure that customs fees, import taxes, and duties were streamlined at checkout.
- Collaborates with US and international customer service and sales teams to ensure that all B2C platforms are supported, and warranties, returns, refunds, mixed cart orders, incorrect ship to addresses, etc. are resolved smoothly.
- Manages eCommerce marketing campaigns, collaborating with the graphics and CRM teams to create and deliver content.
- Developes and manages 'Factory Store' POS and Shopify Site to create a channel for off-price demo bikes through our retail location.
Ecommerce Merchandiser
Santa Cruz Bicycles
Salt Lake City, Utah
11.2022 - 01.2024
- Create and manage product and marketing pages for SCB, Juliana, Reserve, and Cervelo.
- Gather assets, create, and manage product and marketing pages to sell products online.
- Ensure products have complete quality product data, images, and are categorized correctly.
- Track and report e-commerce revenue, and contribute to forecast.
- Create and execute full-price promotional schedule, as well as end-of-season off-price plan.
- Proactively manage aged inventory.
- Cross-functional collaboration with other departments, including monitoring orders, shepherding asset creation, and testing new features.
Warranty Support
Santa Cruz Bicycles
Salt Lake City, Utah
11.2020 - 11.2022
- Diagnose and North American frame and wheels warranty claims submitted by end consumers and shops.
- Contribute to the service parts forecasting and planning report.
- Build relationships and customer loyalty through excellent customer service skills
Rider Support
Santa Cruz Bicycles
Santa Cruz, CA
11.2019 - 11.2020
- Answer all phone calls directed to Rider Support.
- Answer emails and chats directed to Rider Support.
- Answer tickets, chats, and phone calls relating to online store sales support.
Account Manager
Backcountry/Competitive Cyclist
Salt Lake City, UT
11.2017 - 09.2019
- Manage a book of business of 2000+ customers who share similar passions of alpine and backcountry skiing, mountain biking, and hiking and camping. Outbound sales and providing outdoor gear expertise, working 1:1 to build custom bikes and ski packages, and making sure current and future gear needs were adequately kept up.
- Actively work to expand Backcountry customer base through authentic connections, and solidify current customers to make incremental sales.
- Involvement with Backcountry-sponsored outdoor events to develop a physical brand presence.
- Keep up to date with trends and new gear in the outdoor industry.
Education
Some College (No Degree) -
University of Utah
Salt Lake City, UTCertified Scrum Product Owner (CSPO)
The Braintrust Consulting GroupSkills
- B2C and B2B eCommerce Optimization
- Relationship Building
- Web Design, Merchandising and Copy Writing
- Email Marketing Planning, Strategy and Design
- Product Line Development
- Web Design
- Product Lifecycle Management
- Microsoft Excel and Google Sheets
- Data Analysis
- ERP System Expertise
- Sales Growth
- Cross Departmental Collaboration
Affiliations
- Park City Ski Team Alumni
- Woodward Summer Camp Coach - MTB
Education and Training
other,other
Timeline
E-Commerce Manager
DPS Skis
01.2025 - Current
Ecommerce Specialist
Santa Cruz Bicycles
01.2024 - Current
Ecommerce Merchandiser
Santa Cruz Bicycles
11.2022 - 01.2024
Warranty Support
Santa Cruz Bicycles
11.2020 - 11.2022
Rider Support
Santa Cruz Bicycles
11.2019 - 11.2020
Account Manager
Backcountry/Competitive Cyclist
11.2017 - 09.2019
Some College (No Degree) -
University of Utah
Certified Scrum Product Owner (CSPO)