Matt Fancett
Ypsilanti,MI
Summary
Dynamic communications professional with over a decade of experience in strategic media relations, content generation, and leadership roles. Proven track record of enhancing brand visibility, community engagement, and organizational success. Skilled in building partnerships, executing integrated marketing and communications initiatives, and managing diverse teams.
Overview
22
22
years of professional experience
Work History
Director, Communications
Campbell Marketing & Communications
03.2010 - Current
- Directed media relations and crisis communications for diverse agency clients, including automotive and non-automotive portfolios
- Acted as official spokesperson for Ford Motor Company Racing, fostering relationships with major media outlets
- Managed a team of 10 PR, marketing, and social media professionals, optimizing productivity and project execution
- Executed content creation, media pitching, social media strategy, and personnel management
- Established industry partnerships to enhance media coverage and maximize marketing impact
- Developed and implemented comprehensive communications plans, including online presence strategies.
- Managed budgets for multiple projects simultaneously while ensuring cost-effective results delivery.
- Cultivated strong relationships with media outlets and influencers, increasing positive press coverage.
Director of Communications and Media Relations
University of Michigan Athletics
08.2008 - 03.2010
- Directed media relations efforts for various collegiate sports programs
- Contributed to strategic decision-making and crisis communications management
- Developed content strategies for consistent brand messaging across multiple platforms
- Organized press conferences and events to promote athletic programs
- Led in-game marketing strategies to enhance fan engagement.
Assistant Athletic Director – Media Relations
Madonna University
08.2002 - 08.2008
- Assisted in overseeing a comprehensive athletic program
- Managed a diverse team and participated in budget management and marketing strategies
- Cultivated corporate sponsorships and fundraising initiatives
- Organized athletic-focused events and summer camps to engage the community
- Ensured compliance with athletic regulations during recruitment efforts.
- Established strong relationships with local media outlets resulting in increased coverage of athletic events and accomplishments.
- Managed budgets for various athletic departments, ensuring proper allocation of funds for equipment, travel expenses, and other necessities.
- Created a positive culture within the athletic department by fostering an environment that valued teamwork, accountability, integrity, sportsmanship, and respect among all stakeholders.
Education
Master of Science in Sports Administration -
Eastern Michigan University
Ypsilanti, MIBachelor of Science in Public Relations -
Eastern Michigan University
Ypsilanti, MISkills
- Corporate Communications
- Social Media Campaigns
- Marketing Communications
- Crisis Management
- Project Management
Timeline
Director, Communications
Campbell Marketing & Communications
03.2010 - Current
Director of Communications and Media Relations
University of Michigan Athletics
08.2008 - 03.2010
Assistant Athletic Director – Media Relations
Madonna University
08.2002 - 08.2008
Master of Science in Sports Administration -
Eastern Michigan University
Bachelor of Science in Public Relations -
Eastern Michigan University
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