Matt Greenberg
Woodside,USA
Summary
Experienced advertising executive with a proven track record of 17 years. Skilled at building and leading empowered teams that exceed expectations. People-first leader who fosters collaboration to drive growth and performance.
Overview
18
18
years of professional experience
Work History
Chief Revenue Officer
Sofar Sounds
New York, NY
01.2025 - Current
- Delivered strategic guidance on product positioning to enhance competitive differentiation.
- Led strategic partnership deals for expanded content distribution opportunities.
- Monitored industry trends to identify and capitalize on emerging growth opportunities.
- Established sales processes for efficient lead qualification and conversion tracking.
- Recruit and managed sales team to achieve quarterly sales targets.
- Managed budgeting, forecasting, and reporting for all revenue streams monthly.
- Cultivated relationships with key customers and partners to drive sales growth.
President
Futurewise
New York, New York
01.2024 - 03.2025
- Organized and facilitated board meetings, strategic planning sessions, and annual conferences to enhance brand growth.
- Secured retail partnerships with Walmart, Target, and CVS for Futurewise distribution.
- Led fundraising initiatives for all capital raises, significantly boosting financial resources.
- Developed marketing and advertising strategies to increase brand awareness and drive revenue growth.
- Achieved 126% year-over-year growth in top-line revenue for Futurewise.
- Established policies, procedures, and both short-term and long-term goals for organization.
Chief Revenue Officer
Food52, Schoolhouse, Dansk
New York , New York
07.2020 - 01.2024
- Oversaw advertising and partnerships P&L for Food52 and Schoolhouse.
- Managed Trade/Corporate B2B team across Food52, Schoolhouse, and Dansk.
- Led team of 5 direct reports and 56 members in sales, strategy, operations, programmatic, content studio, and events.
- Drove unprecedented growth of 192% in advertising and partnerships revenue from 2020 to 2023.
- Directed go-to-market strategy development while representing brand at industry events.
- Collaborated with product and engineering teams to develop monetizable product roadmaps.
- Served as executive team member and M&A strategist for Food52 and Schoolhouse.
Global Chief Revenue Officer
Advertising Week
06.2017 - 07.2020
- Developed and executed 47 global partnerships with Fortune 500 companies, including Samsung, Capital One, Mastercard, Dentsu Aegis Global, IPG, WPP, and Walmart.
- Directly responsible for the P&L of the Advertising Week Event Portfolio globally across Sales, Account Management, Marketing, and Design departments.
- Created strategy and monetization model of the Advertising Week digital platform, including AW360, AWLearn, and AW Social.
- Oversaw record-setting company growth of 128% in 2019.
- Speaker, moderator, and SME for Advertising Week media and entertainment content streams.
Global VP of Sales
Rubicon Project
01.2015 - 06.2017
- Led the global Agency & DSP sales and account management teams, where my team was responsible for $500M in annual revenue globally.
- Developed new product sales strategies for emerging self-service PMP platforms and advanced buyer analytic tool sets
- Personally managed C-level relationships with Dentsu Aegis, IPG & Publicis on a global level
- Sales & Accounts teams regularly exceeded sales goals with average attainment of 122% with growth targets in excess of 60% YoY
- Speaker for Rubicon Project at industry conferences and events
Head of Brand Partnerships
Shopkick
08.2014 - 02.2015
- Led the US sales team which included Sales, Accounts, and Ad Operations
- Assisted sales executives to break into IPG at the holding company level and developed North America MSA across IPG client portfolio
- Oversaw record-setting revenue growth of 150% leading to an annual revenue run rate of $35MM and eventual company sale to SK Planet
Regional Sales Director
Millennial Media
02.2012 - 08.2014
- Led east coast sales team inclusive of Sales, Accounts, and Analysts
- Oversaw the formation of MSA structure between GroupM, MediaBrands, and Saks Fifth Avenue, allowing for the access and utilization of Millennial Media products across the spectrum of agency and client portfolio
- Carried the largest revenue goal for the company at 50% ($180M) with an average of 108% attainment of annual 70% growth goals
Account Director
AOL
07.2009 - 02.2012
- Client list included Verizon, Sprint
- Lead the development of go to market sales narratives for audience solutions portfolio
- Regularly exceeded sales goals averaging 122% to goal
Digital Strategist
New York, Universal McCann
01.2008 - 07.2009
- Lead strategist for J3, Johnson & Johnsonʼs in house agency at Universal McCann
- Oversaw media planning, buying, and activation for J&J Baby and OTC product portfolios
PR Coordinator
Savannah Morning News
05.2007 - 12.2007
- Managed PR & Circulation strategy
- Assisted sales team in print sales & Account Management
Education
Bachelor of Arts - Communications
Indiana University Bloomington
Bloomington, IN05.2007
Skills
- Go-to-Market Development expertise
- Event sponsorship expertise
- Branded experiences expertise
- Social monetization strategy
- Programmatic and Adtech strategy
- M&A Strategy
- Partnerships
- P&L Management
- People Leadership
- Business Planning
- Change Management
- Revenue Growth
- Product Development
- Sales Leadership
- Revenue Operations
- Industry Relations
Languages
Spanish, Professional Working
Timeline
Chief Revenue Officer
Sofar Sounds
01.2025 - Current
President
Futurewise
01.2024 - 03.2025
Chief Revenue Officer
Food52, Schoolhouse, Dansk
07.2020 - 01.2024
Global Chief Revenue Officer
Advertising Week
06.2017 - 07.2020
Global VP of Sales
Rubicon Project
01.2015 - 06.2017
Head of Brand Partnerships
Shopkick
08.2014 - 02.2015
Regional Sales Director
Millennial Media
02.2012 - 08.2014
Account Director
AOL
07.2009 - 02.2012
Digital Strategist
New York, Universal McCann
01.2008 - 07.2009
PR Coordinator
Savannah Morning News
05.2007 - 12.2007
Bachelor of Arts - Communications
Indiana University Bloomington
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