Summary
Overview
Work History
Education
Skills
Certification
Timeline
Accomplishments
Interests
Generic

Matt Grimm

Lincoln,CA

Summary

Highly creative Business Manager with a strong Operations, Sales and Marketing Background. Versatile and seasoned professional who adapts well to rapidly changing environments. Strong team player/leader who excels in coaching large teams and driving performance while maintaining a productive relationship with staff, peers, and Other Management. Positive, optimistic, well-organized self-starter who excels under pressure. Proven History of meeting and exceeding Production and Sales Targets. Branch Sales Manager of the Year 2014. Presidents Club 2014 & 2017. Regional Door 2 Door Market Unit Volume Award 2015. Number 1 in New Sale retention 2011-2014 & 2017-2018. Highly-skilled Chief Operations Officer with extensive experience overseeing operations and employees. Dedicated to promoting the company culture and enhancing brand awareness to increase client bases and profitability.

Overview

26
26
years of professional experience
3
3
Certification

Work History

Chief Operations Officer

Total Landscape Concepts
07.2021 - Current
  • Drove revenue growth through the development of innovative marketing campaigns and sales strategies.
  • Achieved consecutive 20% year-over-year increases in top-line revenue, resulting in the company's first positive bottom line since its inception, while maintaining a profitability margin of 10-15%.
  • Implemented business development strategies, logo designs and website designs.
  • Communicated business performance, forecasts and strategies to owner and shareholders.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Implemented comprehensive financial budgets to align with organizational objectives.
  • Effectively communicated strategic direction to front-line personnel, fostering clarity and purpose in task execution.
  • Led development and execution of operational strategies and sales plans, driving sustainable growth and profitability.
  • Championed expansion of service offerings and orchestrated successful acquisitions within the landscape industry.
  • Fostered a collaborative, high-performance culture emphasizing excellence and continuous improvement.

Regional Business Development Manager

PIRTEK USA
03.2020 - 07.2021
  • Collaborated with franchise owners and staff to achieve financial targets through P&L analysis, cash flow analysis, and KPI tracking.
  • Developed and executed strategic sales plans to drive revenue growth and profitability.
  • Provided guidance on inventory management to optimize stock levels and minimize costs while ensuring seamless operations.
  • Supported day-to-day franchise management by advising on store standards, customer relations, staffing, finances, and expansion initiatives.
  • Despite the challenges posed by the pandemic, achieved a commendable 5% growth in the region in 2020

General Manager

TruGreen Lawncare
01.2017 - 03.2020
  • Planned and drove branch level initiatives to achieve revenue and profitability goals
  • Coordinated and oversaw branch level sales and marketing strategies to grow our customer base in both residential and commercial sectors
  • Oversaw branch level operations and analyzed and drove efficiencies and KPI's
  • Built annual sales and production budgets to beat targeted profit goals
  • Exceeded budgeted EBITDA targets each year by more than 20%.

Sales Manager

TruGreen Lawncare
01.2012 - 12.2016
  • Developed branch-level sales plans and forecasts to generate recurring revenue and grow customer base
  • Responsible for motivating, managing and developing a highly engaged and performing team of up to 30 door 2 door sales associates
  • Compiled lists of prospective customers for use as sales leads using customer inquiry data, direct mail and social media
  • Assisted in closing sales as needed
  • Planned and conducted on-going training for sales personnel in customer service skills, selling technique and safety policies and procedures
  • Developed implemented and maintained performance standards
  • Ensured recruiting, interviewing and staffing of personnel are conducted to efficiently staff the sales function.

Residential Outside Sales Representative

TruGreen Lawncare
03.2011 - 01.2012
  • Conducted door-to-door sales presentations to homeowners, effectively communicating the benefits of TruGreen's lawn care programs.
  • Generated leads through canvassing and prospecting in assigned territories.
  • Built and maintained positive relationships with customers, addressing any questions or concerns about services.
  • Consistently met or exceeded sales targets and quotas set by management.
  • Utilized sales tools and technology to track leads, appointments, and sales activities.
  • Participated in ongoing training and development programs to enhance sales skills and product knowledge.
  • Collaborated with team members and management to optimize sales strategies and achieve overall company objectives.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

Co-Owner/ Operator

J&M Landscaping
05.1998 - 09.2011
  • Oversaw all aspects of business operations, including client management, project planning, and team coordination.
  • Managed client relationships, ensuring clear communication and exceptional service delivery to exceed their expectations.
  • Led and participated in landscape maintenance activities such as mowing, trimming, fertilizing, and irrigation system maintenance.
  • Facilitated basic landscape installations, including planting, mulching, and sodding, to enhance outdoor spaces.
  • Handled administrative tasks such as scheduling, invoicing, and budget management to maintain efficient business operations.
  • Implemented marketing strategies to attract new clients and promote the services offered by the business.

Education

Some College (No Degree) - Fire Science

Sierra College
Rocklin, CA

Some College (No Degree) - Automotive Technology

Sierra College
Rocklin, CA

High School Diploma -

Rocklin High School
Rocklin, CA
06.2003

Skills

  • P&L Management
  • Sales and Business Development
  • Budgeting and Expense Control
  • Presentations and Training
  • Strategic Planning
  • Forecasting
  • Business Planning
  • Negotiation
  • Performance Management
  • Franchise Development
  • B2B
  • Revenue Growth
  • Project Oversight
  • General Management and Administration
  • Mergers and Acquisitions

Certification

  • CA DPR-QAL #151377
  • CA SPB- Branch 2&3 Field Rep
  • ISA Certified Arborist WE-15042A

Timeline

Chief Operations Officer

Total Landscape Concepts
07.2021 - Current

Regional Business Development Manager

PIRTEK USA
03.2020 - 07.2021

General Manager

TruGreen Lawncare
01.2017 - 03.2020

Sales Manager

TruGreen Lawncare
01.2012 - 12.2016

Residential Outside Sales Representative

TruGreen Lawncare
03.2011 - 01.2012

Co-Owner/ Operator

J&M Landscaping
05.1998 - 09.2011

Some College (No Degree) - Fire Science

Sierra College

Some College (No Degree) - Automotive Technology

Sierra College

High School Diploma -

Rocklin High School

Accomplishments

  • Initiated entrepreneurial endeavors at a young age, co-founding and successfully operating a business throughout high school, demonstrating early leadership and business acumen.
  • Achieved exceptional results in initial sales roles, consistently ranking as a top-performing salesman and garnering multiple awards for sales excellence.
  • Recognized for outstanding performance and rapidly promoted to Sales Manager, where I continued to excel, earning accolades such as Sales Manager of the Year in multiple years.
  • Attracted attention from Fortune 500 companies and recruited for key leadership roles, including General Manager, where I achieved awards for best overall customer retention.
  • Elevated to Regional Director at a Top Ranked Franchise corporate, overseeing a region of over 30 locations and demonstrating resilience and success during the challenges of the pandemic.
  • Transitioned to the role of COO at a small Landscape Firm, driving impressive growth of 20% each year and contributing to the company's attainment of a healthy bottom line.
  • Acquired certifications as a Qualified Applicator in California, Branch 2 & 3 Field Rep license with the Structural Pest Control Board of CA, and certification from the International Society of Arboriculture (ISA) as an Arborist, showcasing expertise and commitment to excellence in the industry.

Interests

Horticulture

Fish and Wildlife

Travel

Food

Cinema

Music

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Matt Grimm