Matt Hansen
Caledonia,MI
Summary
Dynamic, results-driven professional with 27 years of proven success in leading innovative strategies across sales, marketing, and finance. Recognized for a strong ability to train, motivate, and inspire teams to exceed performance goals. Adept at aligning products, solutions, and services with strategic business objectives to drive growth and organizational buy-in. Combines a strong sense of urgency and initiative with a collaborative leadership style that emphasizes people-centric execution. Brings vision, energy, and sound decision-making to every challenge, with a firm belief that communication and teamwork are essential for sustained success.
Overview
27
27
years of professional experience
Work History
Outside Sales Representative
Empire Distributing
, MI
02.2024 - Current
- Responded promptly to customer inquiries through phone and email channels.
- Conducted product demonstrations and presentations for potential clients.
- Created tailored presentations based on individual client needs.
- Analyzed sales performance metrics, including conversion rates and average order size.
- Maintained knowledge of current product offerings and pricing structures.
- Performed site visits to evaluate client needs and recommend strategic solutions.
National Sales Manager
TriVolt Industries Inc.
Montreal, Quebec
10.2020 - 01.2024
- Sales territory is the entire USA
- Responsibilities include making TriVolt one of the top heater distributors in the U.S. market
- Grow the TriVolt products in North America by contacting U.S. Distributors, OEMs, and End Users
- Sold to companies that were already in our CRM, while growing the database coast to coast
- Helped to develop 2 new styles of heaters
- Took the company from $1.8 million to over $4 million by my 3rd year
- Turned down orders to maintain customer experience
- Additional responsibilities included hiring, training, and supporting sales staff
Outside Sales Rep, Canada
Nexthermal
Battle Creek, MI
10.2018 - 10.2020
- Developing marketing strategies, attending industry events, implementing sales tactics, and collaborating with the inside sales department
- Develop sales relationships with Distributors, End users, and OEMs in Canada
- Developed territory at a fast pace until Covid shut down international travel
- Took monthly trips to Canada and added 3 new OEMs and 3 new distributors in 5 months
Territory Sales Manager
ClearCaptions
Roclin, CA
02.2017 - 10.2018
- Provided web referrals and mined my own referrals for installations
- Completed installations and trained customers on the features and benefits of their caption telephone service
- Responsible for creating my own leads through customer referrals and building relationships with hearing care providers
Partner Account Manager
Nodus Technologies, Inc.
Anaheim, CA
09.2016 - 01.2017
- Worked with software partners and existing clients to increase sales and collect yearly renewal enhancements.
Territory Manager
SalesPad
Grand Rapids, MI
10.2013 - 08.2016
- Drove new business revenue by selling directly to end-users and utilizing channel resellers
- Managed existing clients and partners
Dynasplint Systems Inc.
Severna Park, MD
06.2011 - 06.2013
- Turned around a neglected territory to be an overachieving territory
- Responsible throughout the entire sales cycle including obtaining orders and communicating with patients
Owner and Sales
MRH Orthopedic Sales, LLC
Grand Rapids, MI
01.2005 - 06.2011
- Increased sales in West Michigan for two different product lines in the first 6 months
- Helped introduce two new product lines to my territory
Field Sales Associate
Ethicon
Somerville, NJ
05.2001 - 12.2004
- Increased sales revenue and improved market position of Ethicon surgical products
- Built strong relationships with crucial surgeons, nurses, and buyers
Outside High School Representative
ITT Technical Institute
Grand Rapids, MI
05.2000 - 01.2001
- Increased profitability of territory and led sales of recently acquired high schools
- Designed sales strategy and provided tactical support for major account negotiations
Territory Merchandise Manager
Generac Portable Products
Jefferson, WI
01.1998 - 05.2000
- Managed accounts for 24 Home Depots, 21 Lowes and over 30 Quality Farm and Fleets
- Supported sales activity by educating each store from the sales staff to the store manager
Education
Bachelor of Science - Business
Central Michigan University
Skills
- Profitable revenue generation
- New market entry
- Channel sales optimization
- Sales strategy development
- Partnership cultivation
- Product visioning
- Negotiation and deal closure
- Sales through direct and channel methods
- Customer fulfillment analysis
Websites
Additional Information
A founding member of Rinks to Links charity that funds our local special needs hockey team with equipment and traveling expenses., Volunteer at Cross Creek Charter Academy for their WatchDog Dads Program., Volunteered at Kent Community Church during the construction of their outside playground.
Professional Highlights
- Team leading sales and retention for new product release.
- Continued growth in all companies in untouched or abandoned territories.
- 12-month turnaround from zero pipeline/sales to $2M in revenues, 40% increase in customer base, 75% retention of install base and new pipeline revenue growth to $6.5M.
- The ability to sell through needs assessment and proper expectations.
References
References available upon request.
Timeline
Outside Sales Representative
Empire Distributing
02.2024 - Current
National Sales Manager
TriVolt Industries Inc.
10.2020 - 01.2024
Outside Sales Rep, Canada
Nexthermal
10.2018 - 10.2020
Territory Sales Manager
ClearCaptions
02.2017 - 10.2018
Partner Account Manager
Nodus Technologies, Inc.
09.2016 - 01.2017
Territory Manager
SalesPad
10.2013 - 08.2016
Dynasplint Systems Inc.
06.2011 - 06.2013
Owner and Sales
MRH Orthopedic Sales, LLC
01.2005 - 06.2011
Field Sales Associate
Ethicon
05.2001 - 12.2004
Outside High School Representative
ITT Technical Institute
05.2000 - 01.2001
Territory Merchandise Manager
Generac Portable Products
01.1998 - 05.2000
Bachelor of Science - Business
Central Michigan University
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