Matt Henderson
Austin,TX
Summary
I am a seasoned sales professional with over 6 years in B2B sales experience following 10 years as a high school instructor and administrator. Known both as an adaptable team player and a diligent contributor, my background includes a track record of achieving individual sales metrics while improving internal culture and process through multilateral communication.
Overview
15
15
years of professional experience
Work History
Account Executive
TrueDialog (CaaS)
Austin, TX
01.2023 - 01.2024
- Expanded TrueDialog’s footprint in the Higher Education market, signing on 20 + new accounts in the first year following ramp
- Closed the company’s target gap for Q1 bookings by brining on the largest deal of the quarter (also on a 3 year contract as opposed to the standard 1 year term)
- Established new vertical for TrueDialog in Collegiate Sports, while successfully closing deals in horizontal markets outside of higher ed including real estate, health care, automotive, and B2B Retail / Supply
- Along with a team of 3 other AEs, my closed business contributed to the company’s highest record of annual usage to date.
Regional Director of Sales
Civitas Learning (SaaS)
Austin, TX
01.2021 - 01.2023
- Achieved success in a high-risk / long cycle market
- Partner with Colleges and Universities, providing industry leading student success software
- Coordinate territorial sales strategies to determine: high value opportunities, angle of approach, and efficiency of outreach
- Conduct in depth territory research identifying dynamics and connections in: Organizational structure, network opportunities, institutional buying power, and consortium level decision making.
Lead SDR and Jr Account Executive
Civitas Learning (SaaS)
Austin, TX
01.2019 - 01.2020
- Cultivated new leads by a margin of 138% more than my SDR counterparts over a 6 month sample window
- Procured 16.25% of booked meetings company-wide.
- Carried a closing quota working lower threshold opportunities
- As Lead SDR, I worked with the Director of Sales Enablement, designing and implementing more efficient sales processes / strategies on an ongoing basis
Sales Development Rep
EBQ - Outsourced Sales and Marketing (Saas)
Austin, TX
01.2018 - 01.2019
- Actively sourced new sales leads for clients as an outsourced representative
- Consistently reached quota in a high call volume environment that also required a nuanced understanding of multiple products on a rotating basis
- Constructed unique outreach and messaging strategy for each new client, to be used by my fellow SDRs.
High School Charter
System
Austin, TX
12.2008 - 12.2017
- ELA Teacher (grades 9-12)
- District Testing Coordinator
Education
Bachelor of Arts - English
McMaster University
08.2008
Skills
- Sales Strategy and Engagement
- Product Positioning
- Expansion
- Up-sell / Cross-sell
- Client Relations
- Canvassing New Territory
- Market Research
- Process Analysis
- Vendor Liaison
- New Hire Training
- Creative Writing
- Internal Resource Development
Timeline
Account Executive
TrueDialog (CaaS)
01.2023 - 01.2024
Regional Director of Sales
Civitas Learning (SaaS)
01.2021 - 01.2023
Lead SDR and Jr Account Executive
Civitas Learning (SaaS)
01.2019 - 01.2020
Sales Development Rep
EBQ - Outsourced Sales and Marketing (Saas)
01.2018 - 01.2019
High School Charter
System
12.2008 - 12.2017
Bachelor of Arts - English
McMaster University
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