Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matt Hernandez

Windsor,CO

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

17
17
years of professional experience

Work History

Independent Marketing Consultant

IndoorMedia
09.2024 - Current
  • Enhanced client satisfaction with the implementation of comprehensive market research and analysis.
  • Identified new business opportunities through networking events, conferences, and industry publications.
  • Developed customized marketing plans for clients, addressing their unique needs and goals successfully.
  • Tracked campaign performance using analytics tools, adjusting strategies as needed to maximize results continually.

COO/Director of Sales

Pro Roofing America
09.2023 - 09.2024
  • Mentored employees at all levels within the organization to support their professional development goals.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
  • Implemented systems and procedures to increase sales.
  • Influenced company culture by promoting core values like integrity, accountability, innovation, teamwork, and excellence throughout daily operations.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.

Business Development Executive/Marketing Manager

Masters Petersen’s Flooring & Design
01.2023 - 09.2023
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Delivered presentations at industry conferences, raising company profile and attracting potential clients.
  • Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
  • Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.

Chief Sales and Marketing Officer

The Water Valley Company
04.2022 - 01.2023
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Designed innovative branding and product strategies.
  • Developed and strengthened business partnerships at all levels.

Sold $1.6 million worth of new revenue in 7 months

Senior Account Executive/DSL

Townsquare Media
08.2016 - 04.2022
  • Responsible for all Digital sales in Market
  • Trained new Account Exective in digital sales
  • Maintained contact information database by keeping account details updated, clear and relevant.
  • Contributed to annual revenue goals by selling new services and developing new accounts.
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Managed and mentored team of account executives.

Territory Sales Manager

Turning Point Brands
01.2014 - 11.2018
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Offered new and existing customers profitable products to maintain strong territory-wide revenue.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Senior Sales Consultant

Core-Mark International
12.2007 - 01.2015
  • Generated new business through effective prospecting, telemarketing, territory planning and relationship building.
  • Monitored and managed staff performance to attain target metrics both individually and team unit.

Education

Business - Business

Independence Community College
Independence, KS
08.2002

Skills

  • Department Development
  • Team Member Development
  • Strategic Planning
  • Multimedia Communications
  • Brand Awareness
  • Integrity and Transparency
  • Effective Communicator and Public Speaker
  • Leadership and People Development
  • Annual Planning
  • Executive Leadership
  • PR Strategy
  • Digital Marketing
  • Establishing KPI Metrics
  • Business Development
  • Marketing Effectiveness
  • Product Launching

Timeline

Independent Marketing Consultant

IndoorMedia
09.2024 - Current

COO/Director of Sales

Pro Roofing America
09.2023 - 09.2024

Business Development Executive/Marketing Manager

Masters Petersen’s Flooring & Design
01.2023 - 09.2023

Chief Sales and Marketing Officer

The Water Valley Company
04.2022 - 01.2023

Senior Account Executive/DSL

Townsquare Media
08.2016 - 04.2022

Territory Sales Manager

Turning Point Brands
01.2014 - 11.2018

Senior Sales Consultant

Core-Mark International
12.2007 - 01.2015

Business - Business

Independence Community College
Matt Hernandez