Matt Herrera
Tucson,AZ
Summary
Results-driven marketing and partnerships professional with over 6 years of experience in creative strategy, business development, and brand storytelling. Skilled in developing sponsorship proposals, managing activations, and producing engaging content that strengthens partner value and fan engagement. Recognized for versatility in MMR space, leadership, and delivering measurable results in fast-paced environments.
Overview
7
7
years of professional experience
Work History
Content / Partnership Marketing Manager
Arizona Sports Enterprises
Tucson, AZ
09.2024 - Current
- Led creative strategy and proposal development, jointly driving initiatives that surpassed significant new partnership growth objectives outlined by board in organization’s second fiscal year.
- Spearhead ideation, storytelling, and proposal strategy for a transformative $60M+ naming rights agreement. Facilitate NIL and sponsorships by guaranteeing adherence to all asset, activation, and deliverable requirements, alongside partnership alignment.
- Formulate innovative marketing strategies for partner accounts, and spearhead discussions with national accounts to guarantee effective campaign execution.
- Lead creative production efforts and coordinate digital asset management for varied corporate partners, achieving flawless implementation and quantifiable impact on all deliverables.
- Cultivate and direct relationships with prominent corporate partners, solidifying trust and advancing long-term strategic growth.
- Leverage data-driven insights and creative storytelling to produce compelling pitch decks, proposals, and proof-of-performance reports that elevate brand value and engagement.
Director, Social Media / Creative Media – WBB
University of Arizona
Tucson, AZ
10.2022 - 09.2024
- Increased program brand awareness by 152% in 18 months through strategic storytelling and social media growth.
- Rebranded and grew head coach and player accounts by 113% in five months across Instagram, X, and TikTok.
- Generated over 20 million views and engagements with viral content showcasing program culture and student-athlete stories.
- Achieved a No. 21st national ranking for total social media followers among women’s basketball programs (SkullSparks, 2023).
- Led and trained a team of interns in content creation, analytics, and social strategy.
- Recognized by FOX Sports and ESPN analysts for outstanding digital storytelling and social media execution.
- Managed Arizona WBB program’s brand voice and digital strategy to ensure consistent, impactful communication.
Assistant Director of Creative Media
Abilene Christian University
Abilene, Texas
04.2022 - 10.2022
- Oversaw content production for 14 sports, encompassing real-time coverage, social strategy, and recruiting materials.
- Created internal communication decks showcasing social analytics and program KPIs.
Student Videographer
MSU Athletics
10.2018 - 05.2022
Social Manager (Seasonal)
Wichita Falls Warriors NAHL Hockey
Wichita Falls, Texas
11.2021 - 04.2022
- Developed creative strategy leveraging dynamic storytelling techniques.
- Achieved 118% growth in digital following within six months.
- Manage all social media communication during game day on three accounts.
- Craft creative marketing materials for giveaways, promotional events, and more.
Education
BS - Sports and Leisure Studies
Midwestern State University
Skills
- Proposal development
- Creative strategy
- Sponsorship management
- Proposal and pitch deck development
- Marketing campaign strategy
- Client relations / account management
- Innovative storytelling
- Data-driven insights
- Photography
- Videography
- Graphic design
- Web development
- CMS
- CRS
- Leadership
Timeline
Content / Partnership Marketing Manager
Arizona Sports Enterprises
09.2024 - Current
Director, Social Media / Creative Media – WBB
University of Arizona
10.2022 - 09.2024
Assistant Director of Creative Media
Abilene Christian University
04.2022 - 10.2022
Social Manager (Seasonal)
Wichita Falls Warriors NAHL Hockey
11.2021 - 04.2022
Student Videographer
MSU Athletics
10.2018 - 05.2022
BS - Sports and Leisure Studies
Midwestern State University