Matt Hirschberg
Minneapolis,United States
Summary
I specialize in developing and executing marketing strategies to promote purpose-driven brands, products, and services, with a focus on maximizing profits for my clients. With a keen eye for monitoring trends and developing innovative campaigns, I work to optimize omnichannel marketing strategies for clients and agency partners across a variety of industries. My ultimate goal is always to help my partners scale their businesses and achieve their objectives. With a passion for delivering results and a proven track record of success, I am committed to helping my clients succeed in today's competitive marketplace.
Overview
5
5
years of professional experience
Work History
Account Manager - Head of Sports Advertising
iHeartMedia
Minneapolis, MN
06.2023 - Current
- Oversaw multiple accounts (15) and worked diligently to meet and exceed performance goals.
- Collaborate with internal teams to plan, execute, and optimize advertising campaigns. This involves coordinating timelines, deliverables, and ensuring smooth communication between all parties.
- Monitor campaign performance, analyze data, and make recommendations for optimization. Make professional adjustments to targeting, creative elements, or media placements to improve results and meet client objectives.
- Negotiated contracts with clients to maximize profitability.
- Developed and implemented media strategies to promote company's products and services. (Podcast, radio, and digital advertisement).
- Provide regular performance reports to clients, highlighting key metrics, insights, and areas for improvement. Analyzing data helps them demonstrate the value of the campaign and guide future strategies.
- Billed $185k in new business. (3/4/2024)
Account Manager
Calabrio
Minneapolis, United States
05.2022 - 05.2024
- Managed small to enterprise clients from prospecting to persistently completing sales cycles.
- Led West sales division in net-new TCV (total contract value) pipeline growth in FY22 (+1MM in revenue).
- Preformed strategic up-selling and cross-selling presentations that helped retain 98% of customers company wide.
- Collaborated with external industry partners on unified RFPs and program integrations.
- (Salesforce, AWS, Ujet, and Cisco).
- Exceeded KPI's with 50+ outbound calls and emails per day.
- (Linkedln Nav, Zoominfo, and Salesnav).
Customer Operations Manager
Coyote Logistics
Minneapolis, United States
10.2020 - 05.2022
- Drove sales for Food For Life, Bar-s, Associated Whole Sale Grocery, Corsair Gaming, and Canon USA.
- Developed internal relationships with carrier reps, managers, customer sales reps, and pricing analysts.
- Strong understanding of growth strategy, forecasting goals, policies, and struggle points of accounts - primary & backup.
- Provided pristine customer service by handling shipment orders, scheduling appointments, tracking freight, and actively solving issues across multiple accounts.
- Negotiated daily, monthly, and yearly rates between the company and the customer (primary/spot quoting).
- Actively training and overseeing new employees joining the team.
- Leading market updates in weekly meetings.
Carrier Sales Account Manager
Coyote Logistics
Minneapolis, United States
07.2019 - 10.2020
- Building, maintaining, and finding customer relationships through cold calls and consistent communication.
- Excelling in finding leads, uncovering needs, and persuading decision makers to let Coyote service their freight.
- Company MVP Month of February.
- Most loads sold in graduating class (August 2019).
- Shipments Moved: 1355 / Gross Margin: $400,000.
- Exceeding daily and monthly KPI's.
- 150+ phone calls per day.
- Reaching 15 new customers per day.
Education
Global Business Leadership Major/Communication Minor -
College of Saint John's and Saint Benedict
05.2019
Skills
- Podcast Advertising
- Goal setting and forecasting
- Digital Advertising
- Decision Making
- Team Leadership
- Critical Thinking
- Written Communication
- Business Development
- Creativity
- Collaborative and Self Efficient
- Microsoft Office/Powerpoint
- Client Relationship Management
- Marketing Plan Development
- ROI Analysis
- Campaign Planning
- Go-To-Market Strategy Development
Extra
- Chief Marketing Officer - T-Spot, 05/2018, 09/2019, T-Spot is a company that designs and sells school apparel to student and fans on campus. As CMO I manage all social media pages to promote and sell the merchandise as efficiently as possible. Guiding meetings for upcoming events and promotional ideas
- Vice President - Communication Club, 05/2017, 09/2019, A put together club by the university that meets with students once a week to help the school and other organization to advertise, fund raises, and provide team building events.
Volunteer Community Service
- Head Coach - Basketball, 10/2020, 10/2022, Head coach for Minnetonka 6th grade B team.
- Mentoring Program, 08/2013, 06/2015, Coordinated a district-wide mentoring program to provide role models and positive influence to young students. Connected 80 mentors with 450 elementary students.
Timeline
Account Manager - Head of Sports Advertising
iHeartMedia
06.2023 - Current
Account Manager
Calabrio
05.2022 - 05.2024
Customer Operations Manager
Coyote Logistics
10.2020 - 05.2022
Carrier Sales Account Manager
Coyote Logistics
07.2019 - 10.2020
Global Business Leadership Major/Communication Minor -
College of Saint John's and Saint Benedict