Innovative Direct Marketing and Fundraising professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Build fundraising programs from scratch into multi-million dollar successes.
Overview
9
9
years of professional experience
Work History
Direct Marketing Director
National Republican Congressional Committee
01.2021 - Current
Multi-channel direct marketing fundraising - direct mail, telemarketing, email & text.
Raised over $100 million, acquired 350,000 new donors while netting millions in acquisition and built a house file of over 1,000,000 donors.
Oversaw and ran the entire direct marketing program, budget & cashflow, & new fundraising verticals.
Short- and long-term strategic planning and identified potential new verticals and fundraising opportunities.
Delivered data outcomes to internal and external staff to drive continuous improvement and engagement.
Modernized operations with strategic process improvements by shifting the programs data outlook by reengaging lapsed donors, new creative concepts and deeper dive analysis.
Developed new fundraising tools - focusing on donor retention, upgrading, wealth capacity and mid-major dollar all newly introduced to the committee.
Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Identified appropriate KPIs and reported key metrics from mail & telemarketing campaigns.
Oversaw campaign package development and execution including art, imagery, proofs, data counts and dumps, setups, insertions, and inventory.
Proactively managed campaign schedules and project deadlines
Main Accounts - National Republican Congressional Committee & Great America Committee.
Helped raise over $30 million for clients.
Associate
J3 Strategies
09.2015 - 12.2018
Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for campaigns and legislative agendas in Nevada.
Specialized in campaign management, fundraising and grassroots operations.
Lobbied for Sands Corporation & other conservative organizations in NV.
Consulted for Laxalt for Governor, Roberson for Lt. Governor & many more from 2016-2018.