Summary
Overview
Work History
Education
Skills
Activities
Timeline
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MATT KERSTETTER

MATT KERSTETTER

Cherry Hill,NJ

Summary

Digital media professional with expertise in streaming and SVOD services. Proven track record in developing metric-driven strategies that enhance viewer engagement. Skilled project manager adept at navigating fast-paced environments to deliver results efficiently.

Overview

15
15
years of professional experience

Work History

MANAGER, PLATFORM EDITORIAL

WWE
02.2019 - 09.2025
  • Launched upgraded, globally distributed direct-to-consumer SVOD service for WWE.
  • Managed team of editors, writers, curators, and QC specialists to ensure operational efficiency.
  • Facilitated migration of video, metadata, and artwork assets to partners like Netflix and NBCUniversal's Peacock.
  • Authored and edited series-level descriptions for upcoming and catalog content for multiple platforms.
  • Collaborated with Creative Services and Photo teams to design key art for various productions.
  • Created monthly content packages for international partners, including Huya in China.
  • Oversaw dynamic playlists from tens of thousands of videos to enhance viewership experience.
  • Conducted live QA tests multiple times a week on WWE Network, Netflix, and Peacock's livestreams.
  • Identified bugs and suggested improvements by writing and tracking JIRA tickets.

FREELANCE LIVE OPS COORDINATOR

TURNER
09.2018 - 01.2019
  • Maintained positive user experience for Turner's truTV app across multiple platforms.
  • Ensured parity of functionality on Roku, iOS, Android, Amazon Fire TV, and web.
  • Monitored and analyzed performance metrics, including minutes watched and crash reports.
  • Tracked and responded to user issues and reviews to enhance product quality.
  • Uploaded engaging thumbnails for new weekly episodes to attract viewers.

FREELANCE CREATIVE STRATEGIST

Group Nine Media
03.2018 - 07.2018
  • Wrote scripts and treatments for NowThis, Thrillist, and The Dodo for social media features.
  • Researched and pitched innovative talent, show, and episode concepts for upcoming branded content.
  • Developed detailed presentation decks outlining show overviews and strategies for partners.
  • Enhanced existing write-ups, treatments, and scripts to improve dynamism and engagement.

Content Operations Manager/Digital Producer

NBCUnivesal
03.2016 - 11.2017
  • Managed 12,000-asset library for NBCU streaming service Seeso.
  • Oversaw production of over 350 video and artwork assets with NBC Creative Services.
  • Created and curated more than 100 editorial playlists to enhance engagement and retention.
  • Wrote compelling copy to promote upcoming and established content.
  • Supervised delivery of videos, artwork, and metadata for over 1,000 hours of content.
  • Collaborated with Marketing and PR teams to generate clips and trailers for media use.
  • Oversaw daily operations across desktop, mobile, iOS, Roku, Xbox, and FireTV platforms.

Education

Bachelor of Arts - Broadcasting

Montclair State University
05.2010

Skills

  • Asset and deliverable management
  • VOD and SVOD services
  • Metadata management
  • Media curation
  • Creative services
  • Writing and research
  • Microsoft Office suite
  • Google Workspace applications
  • Video production
  • Airtable proficiency
  • WordPress development
  • Slack communication

Activities

  • Producer/Engineer/Performer for 'New York Pacific' and 'A Variety of Things' podcasts
  • Writer for The Pulp Stage theater company
  • Creator/Performer in 'Crisis: An Improvised Comic Book'

Timeline

MANAGER, PLATFORM EDITORIAL

WWE
02.2019 - 09.2025

FREELANCE LIVE OPS COORDINATOR

TURNER
09.2018 - 01.2019

FREELANCE CREATIVE STRATEGIST

Group Nine Media
03.2018 - 07.2018

Content Operations Manager/Digital Producer

NBCUnivesal
03.2016 - 11.2017

Bachelor of Arts - Broadcasting

Montclair State University

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