Matt Lambert
Louisville,KY
Summary
COMMUNICATIONS AND MARKETING PROFESSIONAL
Brand Management ∙ Social Media ∙ Digital Marketing and Ad Placement ∙ Internal/External Communications ∙ Media Placement
Marketing leader with a proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns.
Overview
31
31
years of professional experience
Work History
Owner/Sole Proprietor, Media Consultant/Podcast Producer
LC Media
10.2002 - Current
- Podcast content creator and editor
- Established Media Training/Preparation for C-level executives
- Consulted with customers to assess needs and propose optimal solutions.
- Paid, Earned Media Placement, Marketing, and Fundraising
- Served as Family Counselor for SCI
- Content marketing and communications producer for KYCPA
Marketing/Communications Director
St. Gabriel the Archangel Parish
08.2019 - 04.2023
- Social media outreach coordinator for the entire parish using multiple online platforms, including Facebook, Twitter, Instagram, and HootSuite
- Speechwriting and crisis communication
- Responsible for internal and external communications that inform multiple stakeholders and enhance brand image
- Marketing director in charge of establishing new, sustainable fundraising streams to fund various programs throughout the archdiocese
- Website content management
- Establish effective messaging to communicate new and upcoming initiatives to media and external stakeholders
- Established a marketing plan that increased preschool attendance by 23% and the Academy of Music by 50% over a 10-month period
National Media Outreach Coordinator/Communications Specialist
University of Louisville
09.2012 - 09.2017
- Increased university brand by gaining national media attention for academic and research accomplishments, including placements in the Washington Post, San Francisco Chronicle, and Chronicle of Higher Education
- Successfully placed numerous university faculty on national broadcast media outlets, such as CNN, MSNBC, and Huffington Post Live as experts on a variety of hot-button topics
- Edited “The President's Report,” monthly external communication to local and state policymakers designed to highlight accomplishments of the university
- Deputy Managing Editor for UofL alumni magazine targeting 144,000 readers across the country
- Redesigned weekly e-newsletter that informed local and national media about upcoming events and stories of interest
Deputy Director of Public Affairs and External
Loyola University New Orleans
06.2010 - 09.2012
- Worked with public affairs to develop and execute successful internal and external media campaigns, which produced more than 200 media appearances in the first year
- Improved coordination and communications across organizations to increase operational efficiency.
- Social media liaison responsible for content management and paid marketing campaigns
- Website management
- Trained senior administration officials and faculty in the best techniques used to communicate effectively with the media
- Assisted in developing Loyola's Crisis Communications Manual, designed to establish communication lines and develop correct messaging during times of crisis
National Communications Director
Council For A Strong America
02.2008 - 03.2010
- Developed national media strategy for prominent crime-fighting non-profit and three sibling organizations, produced more than 80 million media impressions
- Directed nationwide organization rollout press conference, receiving media exposure to over 40.3 million viewers
- Led redesign of the company website and re-branding of the company logo
- Helped institute a user-friendly content management system that allowed webpage to be updated 50 percent more quickly
- Prepared guests for media appearances; briefed on material, prepared for questions, and addressed concerns
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website and social media campaigns.
Congressional Communications Director
Multiple U.S. Congressmen
01.2005 - 03.2008
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website, and social media campaigns.
- Oversaw website copy and social media platforms.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Acted as point of contact for inbound media-related calls.
Reporter/News Anchor Reporter
Multiple Regional And National Networks
05.1992 - 10.2002
- More than a decade of experience as an award-winning investigative news reporter and sports anchor in New Orleans, Louisiana, and regional and national markets, including CBS National News, NBC, CNN, and ABC.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Collected data from various sources to determine facts and opinions and fashioned them into cohesive stories for television or radio broadcasts.
- Fact-checked breaking news headlines by performing background research.
- Collaborated with producers and management to develop newscasts, promotions, and teases.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Researched and analyzed newsworthy events, trends, and issues.
Education
Master of Business Administration - Marketing
University of Louisville
Louisville, KY05.2016
Bachelor of Arts - History & Communications
Loyola University New Orleans
New Orleans, LA05.1992
Skills
- Website Management
- Digital Media Strategy
- Promotions and Marketing Strategies
- Strategy Development
- Social Media Digital Marketing
- Communication Planning
- Public Relations
- Excellent Written and Verbal Communicator
- Brand Messaging
- Engaging Media Professionals
- Public Presentations
- Media Placement
Affiliations
- New Orleans Press Club
- Public Relations Society of America
- Council for Advancement and Support of Education (CASE)
- Executive Board Member Public Relations Society of America – New Orleans Chapter
- Executive Board Member of the SADS Foundation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Marketing/Communications Director
St. Gabriel the Archangel Parish
08.2019 - 04.2023
National Media Outreach Coordinator/Communications Specialist
University of Louisville
09.2012 - 09.2017
Deputy Director of Public Affairs and External
Loyola University New Orleans
06.2010 - 09.2012
National Communications Director
Council For A Strong America
02.2008 - 03.2010
Congressional Communications Director
Multiple U.S. Congressmen
01.2005 - 03.2008
Owner/Sole Proprietor, Media Consultant/Podcast Producer
LC Media
10.2002 - Current
Reporter/News Anchor Reporter
Multiple Regional And National Networks
05.1992 - 10.2002
Master of Business Administration - Marketing
University of Louisville
Bachelor of Arts - History & Communications
Loyola University New Orleans
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