Matt Love
Los Angeles,CA
Summary
Experienced Programmatic Trader who possesses strategy, buying and media plan activation expertise. Familiar with honing in on stakeholder needs to drive increased channel investment while ensuring enabled campaigns achieve desired performance metrics.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Programmatic Buyer; The Coca-Cola Company
EssenceMediacom
Los Angeles, CA
04.2022 - 06.2024
- Ensured on-time programmatic campaign activation with an average budget of $350k per campaign over 3 quarter-rolling basis while maximizing audience architecture and capturing premium inventory opportunities from 2022-2022 campaign flight iterations
- Managed day-to-day DSP campaign performance within The Trade Desk and consistently achieved target campaign KPI across Display, OLV, CTV and High-Impact buying channels
- Led campaign analysis which was able to identify opportunities for campaign improvement that led to a year-over-year budget increase of $525k in active media spend across combined brands of SmartWater, VitaminWater, and Goldpeak between 2022 & 2023
- Ensured weekly team buy-in across diverse teams by owning communication with members of the broader digital account teams including planning, investment, operations and analytics
- Maintained and strengthened publisher relationships by implementing bi- weekly campaign reviews to troubleshoot and optimize programmatic deals which led to an increase in inventory performance quarter over quarter between 2022 & Q2 of 2024
- Responsible for the implementation of ad fraud technology platform implemented through IAS to insure the highest possible ad quality was maintained
- Create and presented be-spoke tactical plans to CocaCola client investment teams and key stakeholders while up-selling programmatic benefits to capture increased channel investment.
- Led the implementation of contextual first, cookie-less partnerships which yielded an increase in brand lift of 15% for Smartwater and SmartWater Alkaline brands between Q2 2022 against Q2 2023
Programmatic Solutions Consultant
Amazon
Los Angeles, CA
09.2021 - 01.2022
- Demonstrated ability to own relationship with programmatic trading desk managers while engaging with multiple customer organizational levels to understand business objectives
- Analyzed and interpreted data across CPG line of business valued at $70+ million active budgets; and Hardlines programmatic campaigns within Amazon DSP with focus on identifying improvement areas, root causes, and formulating enablement for adoption recommendations
- Ability to effectively present and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g
- Head of Programmatic at agency or advertiser)
International Client Manager
HasTraffic
Los Angeles, CA
01.2020 - 07.2021
- Established CPC biddable client portfolio valued at $500k in quarterly ad-spend while maintaining minimum 10% positive ROAS month-month
- Multi-vertical specialist who works across varying advertising industry verticals
- Identify, develop, and maintain relations with new and potential clients
- Analyze data and insights to guide strategy and implementation
- Grow and cultivate international client base by staying up-to-date with Global industry happenings
Senior Business Development Manager
Freshrealm
Ventura, CA
04.2018 - 12.2018
- Grew sales numbers by $150k quarter-quarter through sales support for new and existing customers
- Work closely with CFO and internal project managers to ensure projects kept within client budget expectations while increasing revenue opportunities
- Manage daily account development activity to exceed or meet project timeline milestones
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Supply Team Sales Coordinator
Freshrealm
Ventura, CA
01.2018 - 04.2018
- Established surplus inventory management program
- Generated $250k in revenue from sales of excess food supply inventory
- Created email messaging for new inventory outreach partnerships pilot
- Resulted in average email response rate of 10% and 10 new partners valued at $250k across 10 new partners annually
- Managed Nationwide team of 10 onsite inventory sales specialist responsible for maximizing their facilities surplus inventory revenue.
Digital Sales Executive
Mutesix
Beverly Hills, CA
01.2015 - 06.2016
- Generated $25k in MRR through client-agency fees from Jun '15-Feb '16 through new sales of non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats Q1-
- Closed 15 new client signups for premium Facebook advertising campaign management; resulted in $50k in new sign-up fees for Q3,2015
Education
Bachelor of Arts - English
University Of California - Los Angeles
01.2012
Skills
- Planning, Strategy, Activation
- Client Reporting
- Programmatic Media Buying
- Vendor Relations
- Performance Analysis
Personal Information
Title: Fortune 500 Programmatic Client Manager
Websites
- https://www.credly.com/badges/c5a3f3a1-0494-4e1a-890a-daad8a1cc976/public_url
- https://www.credly.com/badges/45aaecf2-0754-46d9-bce3-b24cb46978a9/public_url
- https://www.credly.com/badges/6f00c1e7-5101-4a11-87eb-40b02ac4dd8b/public_url
- https://www.credly.com/badges/d964e333-22a6-4108-839b-7c62d4bc09cd/public_url
Certification
The Trade Desk Edge Academy Certified: Trading Essentials
References
References available upon request.
Timeline
Programmatic Buyer; The Coca-Cola Company
EssenceMediacom
04.2022 - 06.2024
Programmatic Solutions Consultant
Amazon
09.2021 - 01.2022
International Client Manager
HasTraffic
01.2020 - 07.2021
Senior Business Development Manager
Freshrealm
04.2018 - 12.2018
Supply Team Sales Coordinator
Freshrealm
01.2018 - 04.2018
Digital Sales Executive
Mutesix
01.2015 - 06.2016
Bachelor of Arts - English
University Of California - Los Angeles