Matt Lunn
Indianapolis,IN
Summary
Results-oriented sales professional with extensive experience in developing strategic sales plans and managing high-performing teams. Proven ability to analyze market trends, enhance customer satisfaction, and achieve revenue goals through effective coaching and collaboration.
Overview
26
26
years of professional experience
4
4
years of post-secondary education
Work History
National Sales Manager
Lawler Manufacturing Co., Inc
Indianapolis, IN
01.2007 - Current
- Led national sales team to drive market expansion initiatives.
- Developed strategic sales plans for diverse product lines.
- Collaborated with marketing to create targeted promotional campaigns.
- Managed key customer relationships to enhance satisfaction and loyalty.
- Analyzed market trends to identify new business opportunities.
- Trained and mentored junior sales staff on best practices.
- Coordinated cross-functional teams to support product launches.
- Gained market share in new sales performance through aggressive team training.
- Used change methodologies to increase sales and led projects for increased productivity.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Oversaw regional and local sales managers and staff.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Directed and coordinated products, services and sales activities.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Conducted market research and reported on competitors.
- Coached, developed and motivated team to achieve revenue goals.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Supported sales team members to drive growth and development.
- Collaborated with cross-functional teams to ensure successful launch of new products.
- Hired and motivated high-performing sales team.
- Conveyed customer needs and preferences to design and production departments.
- Managed multiple projects simultaneously while meeting tight deadlines without compromising quality standards.
- Arranged and implemented sales department improvements, including updates to company marketing, cost analysis, and presentations.
- Negotiated contracts with corporate clients to maximize profitability.
- Analyzed market trends to identify potential opportunities for growth.
- Evaluated customer feedback and identified areas of improvement in the sales process.
- Conducted regular meetings with regional sales teams to ensure adherence to company policies.
- Recruited qualified personnel for vacant positions within the sales organization.
- Organized training programs for new team members on product knowledge and customer service skills.
- Managed budgeting process in order to reduce costs associated with travel expenses.
- Motivated staff to become top sales closers and exceed benchmarks.
- Collaborated with marketing teams to create promotional campaigns and materials.
- Set up and oversaw territory assignments, performance quotas and budgets.
- Monitored competitors' activities and adjusted pricing accordingly.
- Conducted performance reviews using key performance indicators to track efficiency and discover opportunities for additional training.
- Stayed up to date with new product launches and kept sales team members on board with changing plans.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
- Participated in industry events such as trade shows, conferences, seminars, in order to promote products and services.
- Gave sales presentations, negotiated contracts and promoted services to customers.
- Delivered sales presentations at national conferences to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
- Created monthly reports for regional managers to review performance of each team member.
- Maintained productive national sales staff by strategically recruiting, orienting and training top-notch employees.
- Acknowledged nationally for generating revenue, acquiring high-profile clients and maintaining high customer retention record.
- Coached team members on building relationships with customers and closing deals.
- Provided feedback to senior management on ways to improve sales processes.
- Built strong relationships with vendors and suppliers to ensure favorable terms of delivery and payment conditions.
- Resolved customer complaints in a timely manner by providing satisfactory solutions.
- Developed and implemented strategies to increase sales revenue.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
- Developed incentives program that motivated employees while meeting organizational goals.
- Maintained accurate records of all client contacts, orders, payments.
- Determined annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
- Established KPI targets for individual team members as well as overall team performance.
- Implemented a CRM system that improved tracking of leads, customers, and order fulfillment times.
- Conducted regular sales meetings to align goals and strategies.
Regional Sales Manager
Bulldog Battery
Wabash, Indiana
05.2000 - 12.2024
- Developed and executed regional sales strategies to drive market growth.
- Managed a team of sales representatives to enhance performance and productivity.
- Conducted market research to identify emerging trends and customer needs.
- Established strong relationships with key clients to foster long-term partnerships.
- Analyzed sales data to identify opportunities for improvement and action plans.
- Represented the company at industry events to promote brand visibility and engagement.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Developed strategies and plans for regional sales growth.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Analyzed regional market trends to discover new opportunities for growth.
- Penetrated new markets by investigating competitor products, services, and trends.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Monitored competitor activities and analyzed pricing trends in the region.
- Ensured compliance with company policies and procedures related to regional sales operations.
- Created and maintained sales environment to support business objectives.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Created promotional campaigns to increase sales in the region.
- Provided technical advice and support on product features and benefits to customers.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Implemented effective territory management techniques across the region.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
- Collaborated with product development team to create new products tailored to local markets.
- Led, coached and developed employees to achieve sales goals.
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Directed and coordinated products, services and sales activities.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Used change methodologies to increase sales and led projects for increased productivity.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Gained market share in new sales performance through aggressive team training.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Oversaw regional and local sales managers and staff.
Education
Bachelor of Arts - Economics
Indiana University, Bloomington
Bloomington, Indiana, IN 08.1988 - 08.1992
Skills
- Sales strategy
- Market analysis
- Customer engagement
- CRM implementation
- Territory management
- Team leadership
- Account management
- Revenue forecasting
- Cross-functional collaboration
- Effective communication
- Relationship building
- Problem solving
- Performance coaching
- Data-driven decision making
- Proficient in [software]
- Solution selling
- New business acquisition
- Product sales
- Training and coaching
- KPI tracking
- Competitive analysis
- Staff training
- Networking expertise
- Account retention
- Performance reviews
- Trend analysis
- Logistics coordination
- Revenue generation
- Strategic planning
- Staff recruiting
- Recruitment and selection
- Database maintenance
- Contract negotiations
- Sales leadership
- Account servicing
- Sales presentations
- Market development
- Competitor analysis
- Goal setting
- Business development
- Market penetration
- Sales strategies
- Product marketing
- Client relations
- Strategy management
- Presentation development
- Sales expertise
- Performance improvements
- Key account management
- Sales training
- Forecasting
- Team development
- Hospitality and accommodation
- Customer trend analysis
- Networking events
- Adaptability and flexibility
- Price structuring
- Client retention
- Product demonstration
- Brand marketing
- Cross-selling
- Shipping and receiving oversight
- Review of contracts
- Client base retention
- New product launch
- Market trend analysis
- Time management abilities
- Time management
- Goal setting and achievement
- Written communication
- Promotional sales events
- Budgeting and expenditures
- Sales process engineering
- Market intelligence
- Bid request management
- Sales territory growth
- Inventory management
- Professional demeanor
- Sales program coordination
Timeline
National Sales Manager
Lawler Manufacturing Co., Inc
01.2007 - Current
Regional Sales Manager
Bulldog Battery
05.2000 - 12.2024
Bachelor of Arts - Economics
Indiana University, Bloomington
08.1988 - 08.1992