Matt Margheim
Technical Project Manager
Nashville,TN
Summary
Results-driven Technical Project Manager with 6+ years of experience delivering CRM and email marketing solutions for global enterprise brands, including Hulu, Citibank, and Mars. Skilled in Salesforce Marketing Cloud, including Journey Builder, AMPscript, and automation configuration. Led the execution of hundreds of campaigns from intake to deployment with a strong focus on audience segmentation, data accuracy, and stakeholder communication. Familiar with SQL for data querying and quality assurance in marketing campaigns.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Project Manager
Silverbullet - Client: Mars
04.2024 - 03.2025
- Acted as the primary client contact for all 'Broadcast' (one-time) email campaigns, overseeing intake, brief review, and development handoff
- Managed complete campaign lifecycle, ensuring delivery accuracy, strategic segmentation, and alignment with brand goals
- Executed final QA for all campaign elements, including email creative, audience automations, and Journey Builder configuration, including AMPscript logic and decision splits, prior to launch
- Coordinated internal feedback loops and revisions, ensuring high-quality execution under tight timelines
- Led campaign planning and execution for over 150 broadcasts in 11 months with zero deployment errors
- Leveraged Jira and Confluence to maintain task visibility, timelines, and documentation
Technical Project Manager
Acxiom - Client: Citibank
06.2021 - 04.2024
- Managed and launched targeted email campaigns in Salesforce Marketing Cloud for Citibank’s retail products, ensuring compliance and on-time, accurate delivery
- Coordinated campaign schedules and QA reviews with internal teams to meet strict delivery deadlines
- Served as the main point of contact for client teams, handling brief intake, feedback cycles, and final approvals
- Streamlined QA and launch workflows, reducing turnaround time and minimizing errors across campaign teams
- Assisted in building and testing automated journeys and trigger-based email programs in Salesforce Marketing Cloud, utilizing SQL-based segmentation and AMPscript personalization where applicable
- Oversaw 200+ email campaign deployments over three years with a strong track record of accuracy and client satisfaction
Campaign Manager
Wunderman Thompson - Client: Hulu
10.2018 - 06.2021
- Executed all aspects of campaign building, testing, scheduling, deployment, and deliverability reporting using Salesforce Marketing Cloud
- Built audiences of up to 60M recipients using client-specific segmentation and targeting tools
- Collaborated cross-functionally with internal teams and external vendors to align deliverables with campaign goals and deadlines
- Managed the email content review and approval process across several client stakeholders
- Served as the main point of contact for campaign feedback, revisions, and final launch readiness
- Successfully launched over 200 email campaigns with a consistent focus on quality, timing, and brand standards
Education
Bachelor of Science - Marketing and Computer Information Systems
Louisiana Tech University
Ruston, LA 09.2013 - 11.2016
Certification
Salesforce Certified Marketing Cloud Email Specialist
Skills
Salesforce Marketing Cloud, Journey Builder, AMPscript (basic), SQL (basic), Email Automations, Litmus, JIRA, Confluence, Campaign Management, Email QA & Testing, Client Communication, Process Improvement, HTML/CSS (basic), Microsoft Office
Timeline
Project Manager
Silverbullet - Client: Mars
04.2024 - 03.2025
Technical Project Manager
Acxiom - Client: Citibank
06.2021 - 04.2024
Campaign Manager
Wunderman Thompson - Client: Hulu
10.2018 - 06.2021
Bachelor of Science - Marketing and Computer Information Systems
Louisiana Tech University
09.2013 - 11.2016
Similar Profiles
Adheesh NayakAdheesh Nayak
Senior Manager - Digital Advanced Analytics at Course5i (Client - Mars Inc.)Senior Manager - Digital Advanced Analytics at Course5i (Client - Mars Inc.)
Meadow ReynoldsMeadow Reynolds
Nursing Home Volunteer at -Nursing Home Volunteer at -
Tuana AltayTuana Altay
Translator at -Translator at -
Dilan HoskinsDilan Hoskins
Intern at East Iris StudiosIntern at East Iris Studios
Abigail SeanezAbigail Seanez
Opening Director of Sales at Caption by Hyatt Downtown Nashville-The GulchOpening Director of Sales at Caption by Hyatt Downtown Nashville-The Gulch