Matt Martini
Austin,TX
Summary
Dynamic marketing leader with a proven track record at Meal Ticket, driving a 30% increase in marketing-sourced pipeline through innovative demand generation and ABM strategies. Skilled in content strategy and effective communication, I excel at transforming insights into high-impact campaigns that elevate brand visibility and sales performance.
Overview
18
18
years of professional experience
Work History
Head of Marketing
Meal Ticket
Boise, USA
01.2025 - Current
- Outperformed 2025 marketing-sourced pipeline targets by 30% YTD, driven by a disciplined focus on channel performance, funnel optimization, and data-led decision making
- Increase lead-to-opportunity conversion from 11% to 40% through improved qualification, enhanced focus on high-intent channels, and tighter alignment with Sales team
- Scaled paid search from 3% to 25% of overall pipeline contribution, transforming Google Ads into a channel into a reliable, high-ROI difference maker
- Lifted sitewide conversion from 0.6% to 2.2% through CRO and traffic quality improvements
- Established AEO/GEO search foundation to capture early visibility in GenAI platforms and capitalize on the rapid shift in buyer research, with ChatGPT referrals delivering the highest engagement time across all web channels
- Www.mealticket.com
Senior Demand Generation Manager & Head of ABM
HungerRush
Houston, USA
01.2023 - Current
- Lead performance marketing and ABM initiatives, increasing brand awareness and filling the sales funnel with in-market leads and high-intent target accounts
- Develop unique GTM strategies for SMB, mid-market, and enterprise restaurant segments, consistently exceeding goals for MQLs, MQAs, pipeline, bookings, and CAC
- Www.hungerrush.com
Senior Manager, Enterprise & Account-Based Marketing
HungerRush
Houston, USA
01.2020 - 12.2022
- Launched HungerRush’s first ABM program from the ground up, putting the TEAM framework (target → engage → activate → measure) into practice and supercharging the sales pipeline with outside-the-box campaigns
- Www.hungerrush.com
Senior Account-Based Marketing Manager
HotSchedules (now Fourth)
Austin, USA
01.2019 - 12.2020
- Built and executed ABM strategy, defining our ICP and leveraging creative campaigns + personalization to hit 109% of pipeline goal
- Managed ADR team and authored the HotSchedules ABM Playbook, activating Sales with actionable account insights and coordinated, multichannel prospecting sequences
- Www.hotschedules.com
Senior Campaign Manager, Global Governments & Critical Infrastructure
Forcepoint
Austin, USA
01.2016 - 12.2019
- Created and executed global campaign plans and content strategy, converting a $300K annual budget into $17.3M in pipeline (58x)
- Developed content strategy to accelerate the buyer journey, producing assets designed to educate, convert, and ultimately close deals
- Www.forcepoint.com
Senior Manager, Business & Program Development
GlobalFluency (B2B marketing agency)
Palo Alto, USA
01.2014 - 12.2016
- Conceptualized and directed integrated content marketing programs designed to drive engagement and leads for tech clients, including the “Activating the New American Mainstream” thought leadership program and whitepaper
- Designed and implemented a premium membership sales strategy, tripling enrollments and generating $160K in annual recurring revenue (ARR)
- Www.globalfluency.com
Sports Broadcaster
KCAT TV-15
Los Gatos, USA
01.2014 - 12.2016
- Provided comprehensive sports coverage, including play-by-play, color commentary, analysis, sideline interviews, and scriptwriting
- Www.kcat.org
Manager, Strategic Partnerships & Programs
GlobalFluency (B2B marketing agency)
Palo Alto, USA
01.2012 - 12.2014
- Developed the “Make a Stand as an Ethical Brand” thought leadership program:
- Negotiated and locked in high-profile sponsorships (PepsiCo, Emirates, IMAX)
- Achieved record attendance at the Ethical Brand Forum in Dubai (436 registrations, the largest in-person event in the agency’s long history of event planning + management)
- Www.globalfluency.com
Coordinator, Marketing Programs & Business Development
GlobalFluency (B2B marketing agency)
Palo Alto, USA
01.2010 - 12.2012
- Executed multichannel thought leadership campaigns for Microsoft, IBM, Adobe and SAP
- Secured program underwriting from Twitter, 1800Flowers.com, and The Economist
- Www.globalfluency.com
Lead Buyer & Merchandising Manager
FitFuel
Las Vegas, USA
01.2008 - 12.2009
- Managed vendor negotiations and optimized inventory, expanding product catalog with high-profit, fast-selling SKUs while minimizing excess stock in a tight economic environment
- Www.fitfuel.com
Education
Bachelor of Arts - Sociology
Pomona College
Claremont01.2008
Skills
- Demand generation and ABM strategy
- Go-to-market strategy
- Market analysis and intelligence
- Content strategy and writing
- Marketing automation and CRM
- Sales engagement and reporting
- Business intelligence and analytics
- Direct mail campaigns
- Editing and storytelling
- Attention to detail and quality assurance
- Effective communication and presentation
Timeline
Head of Marketing
Meal Ticket
01.2025 - Current
Senior Demand Generation Manager & Head of ABM
HungerRush
01.2023 - Current
Senior Manager, Enterprise & Account-Based Marketing
HungerRush
01.2020 - 12.2022
Senior Account-Based Marketing Manager
HotSchedules (now Fourth)
01.2019 - 12.2020
Senior Campaign Manager, Global Governments & Critical Infrastructure
Forcepoint
01.2016 - 12.2019
Senior Manager, Business & Program Development
GlobalFluency (B2B marketing agency)
01.2014 - 12.2016
Sports Broadcaster
KCAT TV-15
01.2014 - 12.2016
Manager, Strategic Partnerships & Programs
GlobalFluency (B2B marketing agency)
01.2012 - 12.2014
Coordinator, Marketing Programs & Business Development
GlobalFluency (B2B marketing agency)
01.2010 - 12.2012
Lead Buyer & Merchandising Manager
FitFuel
01.2008 - 12.2009
Bachelor of Arts - Sociology
Pomona College