Matt Mento
Chicago,IL
Summary
Seasoned Vice President of sales at Audacy with a proven track record in integrated advertising solutions and strategic selling, across National Radio, Streaming Audio and Podcast platforms. Proficient in building client & agency relationships and business development throughout the midwest, achieving significant year over year revenue growth across multimedia platforms.
Overview
19
19
years of professional experience
Work History
Vice President | Brand Solutions
Audacy
09.2023 - Current
- Provide audio marketing solutions across the Audacy universe, including National Network Radio, Podcasts and Streaming platforms to key advertising partners.
- Offer a custom portfolio of audio assets inclusive of influential host reads, integrated sponsored segments crossing all audio platforms, targeted addressable digital audiences and experiential live events.
- In 2024, drove over $9.5mm in audio revenue across Radio, Podcasts, and Streaming deals, routinely meeting or exceeding quarterly goals.
Account Executive
Disney Advertising
02.2020 - 08.2023
- Built and strengthened relationships with over 60 National Advertisers and Agencies based in the Midwest, ranging across all major category verticals such as CPG, Insurance, Financial, Travel, QSR, Auto Aftermarket and more.
- Increased Ad Revenue with custom, strategic, fully integrated features and sponsorships across all audio platforms, like Podcast takeovers, custom branded in-show vignettes, talent voiced reads, and more.
- Hosted quarterly Client & Talent events, interviewing ESPN on-air personalities for key clients and industry panels.
Account Manager, Sports Sales
Sirius XM Radio
11.2018 - 01.2020
- Provided sports specific channel solutions to over 100 audio advertisers throughout the midwest, by leveraging custom content via on-air personalities and influencers.
- Helped grow over $4.5 million of 'sports-centric' business in 2019, contributing to +13% year over year growth, by using new innovative solutions in digital audio.
Director, Brand Partnerships
Whistle Sports
04.2017 - 07.2018
- Responsible for driving revenue across the entire Midwest, by leveraging a custom influencer strategy on social and video platforms.
- Leveraged internal branded content solutions to educate and inform prospective advertisers on the value and impact of influencer campaigns.
Multimedia Account Executive
USA Today Network
07.2013 - 04.2017
- Utilized multimedia sales tactics across Digital and Print platforms, to grow revenue across Midwest clients and agencies.
- Leveraged Gannett Emerging Technology to provide custom, cross-platform solutions to many different category verticals, and brand storytelling.
Account Executive
ESPN
04.2006 - 07.2013
- Digitally focused account executive covering over 40 Midwest accounts, leveraging ESPN assets across Display, Video, Mobile, Social, TV, Print, Audio and On-Site opportunities.
- Successfully grew revenue from $4 million to over $9 million per year, by leveraging new, innovative ESPN advertising platforms and custom content solutions.
Education
Bachelor of Arts - Communications
University of Pittsburgh
Pittsburgh, PA04.1998
Skills
- Integrated Advertising Solutions
- Strategic Selling
- Client & Agency Relationship Management
- Consultative Sales
- Strong Presentation Skills
- Business Development and Planning
- Client Campaigns
- Account Management
- Prospecting and Cold Calling
- New Business Identification
- Partnership Cultivation
- Strong Executive Level Relationships
Related Experience
National Broadcast Media Supervisor at MindShare Chicago, National Broadcast Senior Media Buyer-Sports Strategy at Universal Mcann-NY, Sales Planner at FOX Sports & Speed Channel-NY
Accomplishments
- Awarded 2015 Gannett President's Circle Winner, which recognizes Top 3 Sales Executives across the country.
- Given Public Service Award by National Highway Traffic Safety Administration in 2010 for utilizing ESPN digital media in raising public awareness of the dangers of distracted and drunk driving.
- IAB Digital Media Sales Certification 2015
Timeline
Vice President | Brand Solutions
Audacy
09.2023 - Current
Account Executive
Disney Advertising
02.2020 - 08.2023
Account Manager, Sports Sales
Sirius XM Radio
11.2018 - 01.2020
Director, Brand Partnerships
Whistle Sports
04.2017 - 07.2018
Multimedia Account Executive
USA Today Network
07.2013 - 04.2017
Account Executive
ESPN
04.2006 - 07.2013
Bachelor of Arts - Communications
University of Pittsburgh
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