Matt Murray
Queen Creek,AZ
Summary
Executive leader with experience driving business transformation, revenue operations modernization, OEM growth strategy, and AI-enabled workflow optimization within highly technical and mission-critical industries. Currently leading Automotive and Industrial divisions at TOMAR Electronics, overseeing cross-functional initiatives spanning sales operations, digital transformation, ecommerce strategy, product commercialization, CRM optimization, and scalable channel development. Proven track record aligning business systems, customer lifecycle processes, and go-to-market execution to accelerate growth, operational efficiency, and scalable market expansion.
Experienced partnering with executive stakeholders across sales, operations, engineering, marketing, and finance to implement data-driven processes, operational improvements, and customer-focused technology initiatives. Former United States Marine Corps Sergeant and law enforcement professional with deep public safety domain expertise and a leadership style rooted in accountability, execution, and operational excellence.
Overview
1
1
Certification
23
23
years of professional experience
Work History
Director, Automotive & Industrial Divisions
TOMAR Electronics, Inc.
04.2026 - Current
- Lead Automotive and Industrial divisions overseeing strategy, operational growth, channel development, and digital transformation initiatives
- Align sales, marketing, engineering, and operational priorities to support scalable business growth and customer lifecycle optimization
- Drive OEM partnership strategy, distributor network expansion, and long-term market development initiatives
- Support business systems modernization, ecommerce growth, and data-driven operational decision-making
- Collaborate cross-functionally with engineering and leadership teams on customer-driven product innovation and commercialization
REALTOR
Realty ONE Group
01.2017 - Current
- Specialized in residential real estate across the Southeast Phoenix Valley, recognized for client relationship management, negotiation, and market strategy.
Vice President, Sales & Marketing
TOMAR Electronics, Inc.
10.2019 - 04.2026
- Led commercial and operational transformation initiatives across sales, marketing, ecommerce, OEM strategy, and customer engagement operations
- Directed modernization of TOMAR’s digital ecosystem across five vertical markets, improving operational scalability and customer experience
- Implemented AI-enabled workflows and digital processes accelerating execution speed and improving content scalability and operational efficiency
- Partnered cross-functionally with executive leadership, engineering, operations, and sales teams to align business systems and go-to-market execution
- Led ecommerce transformation initiatives resulting in more than 240% growth in ecommerce revenue through website modernization, SEO strategy, conversion optimization, and improved product data architecture
- Supported CRM and business process improvements to improve visibility into customer engagement, sales execution, and partner management activities
- Managed strategic OEM, distributor, and channel relationships across industrial, emergency response, and specialty vehicle markets
- Contributed to Product Requirements Documentation (PRD), commercialization strategy, and operational process improvements supporting scalable growth
West Coast Regional Sales Manager / Strategic Account Manager
TOMAR Electronics, Inc.
06.2017 - 10.2019
- Developed and expanded strategic OEM and partner relationships across multiple territories and vertical markets
- Re-established TOMAR in previously inactive markets through targeted OEM engagement and strategic account planning
- Implemented onboarding frameworks and partner enablement initiatives improving long-term account development
- Collaborated with engineering, marketing, and leadership teams to align customer requirements with market opportunities
Police Detective / Field Training Officer / Tactical Driving Instructor
Local Government
11.2006 - 01.2017
- Led criminal investigations, field operations, and officer development within mission-critical public safety environments
- Mentored and trained officers through field training and tactical driving instruction programs
- Developed expertise in operational decision-making, crisis response, and interagency collaboration
Sergeant
United States Marine Corps
12.2002 - 12.2008
- Led Marines in operational logistics, training, personnel management, and mission readiness activities
- Served as a Canvassing Recruiter responsible for candidate engagement, leadership development, and performance coaching
- Developed leadership, accountability, and operational execution skills foundational to future executive leadership roles
Education
CCL in Law Enforcement Technologies -
Rio Salado College
Tempe, AZ09.2008
Skills
- Business Transformation
- Revenue Operations
- CRM Optimization
- Digital Transformation
- AI-Enabled Workflows
- OEM & Channel Strategy
- Cross-Functional Leadership
- Go-To-Market Strategy
- Customer Lifecycle Optimization
- Ecommerce Strategy
- Operational Scalability
- Technical Product Commercialization
- Data-Driven Decision Making
- Process Optimization
- Product Requirements Documentation (PRD)
- Executive Stakeholder Management
Accomplishments
- Led ecommerce transformation initiatives resulting in more than 240% growth in ecommerce revenue
- Implemented AI-enabled workflows and digital processes improving scalability and execution speed
- Directed modernization of TOMAR’s digital ecosystem across five vertical markets
- Developed scalable OEM and distributor onboarding frameworks improving operational consistency
- Contributed to customer-driven product development initiatives, including centrally controlled programmable LED systems
- Re-established TOMAR in previously inactive strategic markets through OEM and channel engagement
- Scaled industrial channel partner network in 6 months from 7 to 19 representative firms by implementing structured onboarding, digital enablement, and rapid deployment support systems
Certification
- POST Tactical Driving Instructor
- Certified Document Examiner
- Standardized Field Sobriety Tests & Horizontal Gaze Nystagmus
Timeline
Director, Automotive & Industrial Divisions
TOMAR Electronics, Inc.
04.2026 - Current
Vice President, Sales & Marketing
TOMAR Electronics, Inc.
10.2019 - 04.2026
West Coast Regional Sales Manager / Strategic Account Manager
TOMAR Electronics, Inc.
06.2017 - 10.2019
REALTOR
Realty ONE Group
01.2017 - Current
Police Detective / Field Training Officer / Tactical Driving Instructor
Local Government
11.2006 - 01.2017
Sergeant
United States Marine Corps
12.2002 - 12.2008
CCL in Law Enforcement Technologies -
Rio Salado College