PROFILE SUMMARY Digital, brand and creative strategy leader with proven success shaping B2C + B2B consumer perception, driving engagement, conversion and business results across CPG/FMCG (beverage, alcohol, health and wellness), consumer technology, global industrials, healthcare, travel, gaming and financial services. A motivated self-starter with a proven ability to help transform brands and build collaborative business relationships with C-suite clients, brand and internal teams. CO R E CO MPETENC IE S Creative Strategy | Digital & Social Strategy | Digital Communications Planning | Brand Strategy | Client Partnership | Loyalty | Excellent Communication Skills | C-suite Leadership | Creative Partnership | Sustainability Communications | Team Collaboration | Building Relationships | Innovation and Creativity
Hi, I’m
MATT PLAVOUKOS
Old Greenwich,CT
Summary
Overview
16
years of professional experience
Work History
MRM
VP, Director Strategy Portfolio Lead
10.2020 - Current
Job overview
- Digital and brand strategy lead for a portfolio of brands; Honeywell, New Yok Lottery, Lenovo
- Strategic / go-to-market planning, creative, comms and content strategy, research, loyalty program design
- C-suite & senior client partnership
- Member McCann brand sustainability resource group
- Accomplishments
- Honeywell: Oversee global strategy across master brand and the 5 strategic business groups: NA, EMEA, CHINA
- Developed positioning and creative strategy for global sustainability campaign (Brand)
- Developed creative strategy and comms plan for sub-brand relaunch (Honeywell Forge)
- Created social strategy framework for employee-led brand campaign (#FutureShapers 2.0)
- Positioning and creative strategy for key business portfolios within PMT business group (Life Sciences, Energy / LNG)
- New York Lottery: Digital transformation lead across integrated McCann World Group teams
- Defined brand digital Mission & Vision and road map
- Developed player CRM comms & content strategies
- Designed loyalty program framework and loyalty features
- Collaborate with Tech, Product, UX, Design to shape the digital ecosystem
- Lenovo: Lead campaign strategy for global ThinkPad and ThinkStation launches
- Creative strategy & social comms strategy for Thinkpad x13s launch
- Cigna: Creative strategy for B2B (enterprise) + B2C (Medicare) businesses
- J&J: Global CX strategy for J&J surgical vision.
Merkle
CPG Strategy Group Lead
09.2018 - 10.2020
Job overview
- Led acquisition, conversion and retention strategies across a $30MM CPG portfolio
- Led a team of 7 Senior strategists
- Created Nespresso's direct-to-consumer ‘Brand Moments’ and ‘year 1’ CRM/lifecycle strategy
- Coca-Cola: Created digital innovation, acquisition and relationship strategy
- Clorox: Developed Fresh Step and Hidden Valley Ranch CRM, promotions and loyalty program innovation.
Digital & Social Strategy Consulting
01.2009 - 01.2019
Job overview
- MRM, Doner, Ad Store, Colangelo
- Clients: Diageo, J&J, Endeavor Life Sciences, DeCecco, and Alfa Romeo Formula 1.
EY Advisory, Digital & Emerging Technology
Client Partner
06.2015 - 09.2017
Job overview
- Member of Northpoint Digital leadership team acquired by EY Advisory
- Nisource/Columbia Gas – Digital transformation; journey mapping, personas, brand mapping, Royal Caribbean – Onboard content publishing strategy.
Colangelo Agency, Omnicom
Executive Director
12.2011 - 06.2015
Job overview
- Led $15MM digital practice
- Accomplishments
- Diageo: Oversaw social strategy/team and execution for portfolio of brands; Guinness, Captain Morgan, Don Julio
- Church and Dwight: Developed social, CRM and creative strategies for entire portfolio; Trojan brands, Arm & Hammer
- Sabra: Developed social and promotion strategies and concepts
- PerkinElmer: Social strategy for corporate and key business units
- Led analytics capability: Oversaw team of 6 FT and freelance team members.
The Concept Farm Agency
Head of Digital Capability
01.2009 - 12.2011
Job overview
- Integrated concepts, content and activations; speaker at Capital G Bank digital conference
- Led $6MM digital practice BNY Mellon, TRW, SAP, and Estee Lauder
- Campaign and social strategy Alpine Meadows resort
Colangelo Agency, Omnicom
Digital Account & Strategy Director
07.2007 - 12.2008
Job overview
- Led client service and owned digital strategy program creation for Church and Dwight
- CRM and social strategy for Trojan Condoms.
Education
Hobart College
BA English
University Overview
References
References
REFERENCES
Available upon request.Additional Information
Additional Information
- AWARDS , Gold Effie: Vera Wang Princess Fragrance Launch | One Show CT Silver Pencil: First Response Pregnancy Test App | McCann – Erickson TWT Award for Creative Excellence
Timeline
VP, Director Strategy Portfolio Lead
MRM
10.2020 - Current
CPG Strategy Group Lead
Merkle
09.2018 - 10.2020
Client Partner
EY Advisory, Digital & Emerging Technology
06.2015 - 09.2017
Executive Director
Colangelo Agency, Omnicom
12.2011 - 06.2015
Digital & Social Strategy Consulting
01.2009 - 01.2019
Head of Digital Capability
The Concept Farm Agency
01.2009 - 12.2011
Digital Account & Strategy Director
Colangelo Agency, Omnicom
07.2007 - 12.2008
Hobart College
BA English
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