Matt Reder

Data and technology-led strategist who designs and oversees the implementation of custom solutions based on a client’s business needs, current state, and future goals.

• Lead all MarTech Strategy on the Publicis McDonald's US account encompassing Paid & Owned platforms (Braze, mParticle, PeopleCloud, LiveRamp, etc.)
• Created, sold in, and now oversee first of its kind Strategic MarTech practice for McDonald's US (50% increase in team size); realizing a holistic vision across marketing through use cases and underlying capabilities, integrations, and processes
• Solutions Architect lead for Best Buy; overseeing key initiatives such as custom product builds, clean room strategy, and marketplace thought leadership
• Orchestrate integration of disparate systems through effective architecture design and various integration types, fostering seamless data flow and enhancing collaboration rooted in business use cases
• Collaborate with executive leadership team members on long-term strategic planning that ensures sustainable success on Best Buy, McDonald's, and the Solutions Architect practice as a whole

Director, Solutions Architect (October'18-December'20)

• Architected data and technology driven solutions to connect and drive collaboration between cross-functional teams (Marketing Strategy, Media Investment, Creative, and Analytics) to ensure data and platform connectivity and utilization are aligned to maximize near and long term value for brands
• Improved data agility for Red Bull by developing strategy to drive forward their advancement towards People Based Marketing
• Developed thought leadership and POVs to educate senior leaders and entire Starcom LA office on industry regulations, acquisitions, and how changes impact our clients

Sr. Account Director (April 2018 - October 2018)

Account Director (July 2016 - April 2018)

• Facilitated business assessments and platform roll-outs for Fortune 500 clients such as Campbell's, Comcast, Whirlpool, Tyson, and Dr Pepper Snapple Group to build and operationalized data-driven digital marketing to achieve organizational growth and financial fitness objectives

• Oversaw ESPN's strategy, planning, and activation across media outlets for $35MM+ in media spend; paid search, paid social, digital display (mobile and desktop), streaming audio, local radio, print, TV, digital video, OTT, and gaming

Media Supervisor (July 2012 - December 2014)

• Led mobile app growth campaigns for ESPN and Spotify; optimizing towards high value audiences for WatchESPN, ESPN Fantasy Football, and Spotify's app

Digital Activation Associate (October 2010 - July 2012)