Matt Reinman
Wilmington,NC
Summary
Strategic Sales Leader & Ecosystem Developer with 20+ years driving Digital Transformation revenue via System Integrator (SI) and Channel Partnerships. Deep domain expertise in 5G, Edge Computing (MEC), and Cloud Solutions across high-value verticals (Healthcare, Manufacturing, Media). Proven history of creating and executing Go-to-Market (GTM) strategy, leading cross-functional teams, and managing the full sales lifecycle with P&L responsibility. Consistently exceeded multi-million-dollar sales targets, delivering exceptional end-user experiences and driving the SI and enterprise ecosystem forward.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Associate Director - Business Development – 5G Ecosystem, System Integrator
Verizon Business
01.2023 - Current
- Ecosystem Development: Spearhead the development and monetization of 5G ecosystem offerings in collaboration with key System Integrator (SI) partners, establishing new revenue streams across high-growth sectors: Healthcare, Transportation, Manufacturing, and Sports/Media/Entertainment.
- Technology Focus: Drive adoption and commercialization of advanced solutions, including MEC/Edge Computing, API Orchestration, Private 5G/Neutral Host Connectivity, and device ecosystem integration.
- Key 5G Workstreams: Currently managing development for: Asset Tracking in Healthcare, Live Dubbing in Media & Entertainment, Visual Inspection/Computer Vision in Manufacturing, and Digital Twins in Ports/Shipping.
- Key Achievement: Developed and launched an Ambient AI edge-based joint application with a key SI partner, projected to generate $10M+ in revenue through multiple customer deployments in late 2025.
Senior Sales Lead - Integrated Solutions & Consulting-SI Segment
AT&T Business
01.2015 - 01.2023
- Sales Leadership & P&L: Led complex managed services and outsourced engagements for SI and Hyperscaler clients, owning the full engagement lifecycle from solution design and vendor selection to SOW creation, implementation, invoicing, and P&L responsibility.
- Quota Achievement: Consistently exceeded sales targets, achieving 358% of a $25M+ quota in 2022-2023 and delivering 101% year-end revenue growth.
- Record Deal Closure: Closed a $42M TCV cloud contact center deal in 2020, making it the largest ever for the Integrated Solutions & Consulting (IS&C) organization.
Associate Director - PCG Northeast Sales
AT&T Business
01.2013 - 01.2015
- Team Management: Managed a team of 15-20 Client Sales Specialists responsible for IP services ordering and support for over 500 enterprise accounts in the Northeast region.
- Operational Improvement: Improved sales utilization of the IP Offload initiative by over 30% in 2013 and consistently exceeded IP order handoff goals.
Strategic Account Manager – Go-to-Market (GTM) – Systems Integrator Segment
AT&T Business
01.2010 - 01.2013
- Strategic Growth: Managed key relationships and drove new business development with AT&T’s largest SI clients, representing a combined annual revenue of $100 million.
- Pioneering Sales: Closed AT&T’s first SI GTM opportunity in 2012 (valued at over $10.2 million annually).
- Revenue Generation: Achieved over $20 million in net-new GTM billable revenues in 2013.
Account Manager – Signature/Global Client Group
AT&T Business
01.2007 - 01.2010
- Supported global voice/data/wireless retail enterprise accounts with AT&T shared annual revenues of $30 million.
- Achieved 125% of annual acquisition quota and 100% of annual revenue growth quota in 2010.
Various Roles
Global Crossing, T-Mobile USA, Control Point Solutions, AT&T Business
01.1998 - 01.2007
- Held roles as Data Support Manager, Field Account Manager, Life-Cycle Manager, and Account Executive, where responsibilities included managing service teams, developing advisory plans for large financial clients, and consistently achieving sales and retention quotas.
- Awarded Gold Club in 1999 and 2000 for 100% annual acquisition goal achievement.
- Pre-2007 Sales & Leadership Roles (Condensed)
Education
Bachelor of Science - Business
York College of PA
YorkSkills
- Wireless Technology: 5G, Private 5G, Neutral Host Connectivity, Temporary Networks, API Orchestration, Device Ecosystems
- Edge/Cloud: Multi-Access Edge Compute (MEC), Edge Computing, Ambient AI, Computer Vision, Digital Twins, Hyperscaler Relationships, Cloud Contact Center (C-CaaS), AWS
- Business & Channel: System Integrator (SI) Management, Channel Sales, Go-to-Market (GTM) Strategy, P&L Management, Digital Transformation, Consultative Selling, Strategic Partnerships, Complex Deal Negotiation
- Vertical Focus: Healthcare, Transportation, Manufacturing, Sports/Media/Entertainment
Certification
- Amazon Web Services (AWS): Cloud Economics and Sales Accredited Partner (2023)
- Stevens Institute of Technology: Graduate Certificate in Project Management (2012)
Timeline
Associate Director - Business Development – 5G Ecosystem, System Integrator
Verizon Business
01.2023 - Current
Senior Sales Lead - Integrated Solutions & Consulting-SI Segment
AT&T Business
01.2015 - 01.2023
Associate Director - PCG Northeast Sales
AT&T Business
01.2013 - 01.2015
Strategic Account Manager – Go-to-Market (GTM) – Systems Integrator Segment
AT&T Business
01.2010 - 01.2013
Account Manager – Signature/Global Client Group
AT&T Business
01.2007 - 01.2010
Various Roles
Global Crossing, T-Mobile USA, Control Point Solutions, AT&T Business
01.1998 - 01.2007
Bachelor of Science - Business
York College of PA