Matt Ropella
Summary
Experienced sales and operations leader with a passion for driving innovation, customer retention, and providing superior service. Focused on leading performance-driven teams that deliver profit. Skilled at acquisitions and developing customer trust in a fast-paced, high-visibility environment.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
StretchLab
04.2022 - Current
- Oversee and consult with 150+ Franchise owned StretchLabs on a daily/weekly/monthly basis
- 95% of locations I oversee have hit profitability targets consecutively in 2023
- Coached studios that broke presale records; opened with 300+ members
- Lead and coach Franchisee and Staff from site selection stage through opening and operating to profit
- Review Franchisee P&Ls and console on areas of opportunity
- Host Corporate webinars for 400+ studios
- Host monthly trainings focused on driving sales and running a smooth operation for new Franchisees and General Managers
- Created grassroots marketing plans for studios to implement to increase lead flow, build brand awareness, and create membership opportunities
- Trained and coached four regional sales managers to open more bandwidth for the team
- Collaborate cross departmentally with teams including education, sales, and marketing.
Area Manager/General Manager
StretchLab
05.2020 - 04.2022
- Lead, coached, and oversaw 24 staff members in multiple studios
- Maintained under a company best 10% attrition rate for nearly 2 years
- Helped to create operational schedules and dashboards that analyzed profitability projections
- Partnered with the President and VP of Sales to become a spokesperson for the company meeting with new Franchisees each month
- Created and presented sales strategies to 1,000+ prospects
- Hit P&L targets in partnership with Franchise Owners
- Started when the studio was not open yet and ran through the presale phase successfully prior to the studio opening
Client Relationship Executive
Timeshare Compliance
06.2019 - 05.2020
- Advised clients from start to finish in regard to terminating their timeshare contract
- Documented accurate data on customer relationships to maintain strong ties and customer satisfaction.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Presented contracts to clients, answered questions and obtained signatures.
- Ranked in top 3 out of 20 Executives for over 9 months
- Worked with owners of company to help initiate new guidelines and programs to improve the overall business
- Maintained an average ticket of 20K each month
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Senior Recruiter & Business Development
MAC Incorporated
08.2017 - 06.2019
- Developed new business relationships, negotiated contracts, and placed C level executives and below
- Promoted in first year, over 250K volume in placements
- Maintained KPI’s and worked remotely at times to keep streamlined communication between the client and company
- Prospected for new business opportunities via cold calling, using lead generation lists and networking.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Kept meticulous client notes and updated account information in company databases.
Manager
Life Time Fitness
06.2012 - 08.2017
- Led team of 5 advisors in training, coaching, and succeeding
- Led retention and acquisition calls weekly for the state of Minnesota
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Helped create and implement operational reports and processes in the region to allow managers to be more efficient with certain tasks during the day
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Education
Bachelor’s Degree in Business -
University of Iowa
Iowa City, IA05.2010
Skills
- Time management
- Active listener
- Customer relationship management
- Customer retention
- Project management
- Negotiation and persuasion
- Relationship selling
- Sales coaching
Timeline
Regional Sales Manager
StretchLab
04.2022 - Current
Area Manager/General Manager
StretchLab
05.2020 - 04.2022
Client Relationship Executive
Timeshare Compliance
06.2019 - 05.2020
Senior Recruiter & Business Development
MAC Incorporated
08.2017 - 06.2019
Manager
Life Time Fitness
06.2012 - 08.2017
Bachelor’s Degree in Business -
University of Iowa
Similar Profiles
WILLIAM LOMAX JRWILLIAM LOMAX JR
Assistant General Manager at StretchLabAssistant General Manager at StretchLab
Brooke LeukBrooke Leuk
Front Desk Agent at StretchLabFront Desk Agent at StretchLab
Romenick CasabarRomenick Casabar
Flexologist at StretchLabFlexologist at StretchLab
Christopher TarroChristopher Tarro
Sales Associate and Front Desk at StretchLabSales Associate and Front Desk at StretchLab
THERESA KOETSIERTHERESA KOETSIER
Regional Account Manager (current) Regional Sales Manager (previous) at Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.Regional Account Manager (current) Regional Sales Manager (previous) at Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.