Matt Rutley

• Collect, consolidate, and analyze marketing performance metrics across channels to generate actionable insights and support campaign optimization and strategic decision-making.
• Manage and maintain marketing databases by performing regular data cleanup to ensure accuracy, consistency, and integrity of information.
• Conducted ad hoc analyses to deliver customized reporting solutions that supported the sales team in addressing client-specific needs, contributing to improved client satisfaction and increased retention rates.

• Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
• Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
• Coached team members in techniques necessary to complete job tasks.

• Analyzed and interpreted KPI trends of marketing-generated leads from MQL to Opportunity stage, presenting insights to marketing and sales leadership on a regular basis and making strategy recommendations.
• Developed and implemented automated performance reporting infrastructure for partnership marketing efforts, with heavy emphasis on ROI tracking.
• Managed core team responsible for the implementation of Bizible marketing source performance tracking software; led training of marketing department on proper utilization and interpretation of new data points.
• Created new, and managed existing, performance dashboards for the reporting enablement of marketing department.
• Assisted manager in leading bi-annual marketing production forecasting and goal-setting efforts, owning and maintaining models leveraged.
• Provided reporting and analysis on attendee behavior during event and attendee down-funnel conversion post-event for Cvent-hosted conferences.
• Supervised team intern, delegating tasks and managing day-to-day capacity.

Retained all responsibilities of previous positions, and in addition took on the following:

• Assist team leader in managing other analysts' week-to-week work priorities and role development.
• Assist team leader in initiatives concerning evolution and empowerment of team.
• Lead groups of other analysts in high-level analytics projects and campaign initiatives.

Retained all responsibilities of previous position, and in addition took on the following:

• Developed, implemented, and currently lead revamped training program for new analysts to team.
• Assist sales leadership in analytics projects and campaign initiatives that have department-wide impact.
• Develop new and enhanced reporting capabilities for sales department and analytics team.

• Identify high-potential sales opportunities for corporate hospitality accounts through analysis of account spend, hotel lead performance, and market landscape.
• Create product recommendations of Cvent offerings for clients through developed analytical criteria.
• Report regularly on account sales funnels and historical spending trends for internal sales representatives and leaders.
• Report regularly on lead performance trends of client hotel portfolios to client sales leaders, leveraging data to demonstrate impact of their product investments.
• Assist internal sales teams on development of large-scale selling campaigns, owning reporting on campaign performance.
• Assist in development of yearly client-negotiated pricing models.

Call Campaign Capacity Management (Nov '16 - Nov '17)

• Led strategic management and real-time optimization of calling efforts for 650+ dialers across 20+ campaigns, analyzing KPIs including lead flow, campaign performance, and banker capacity to drive efficiency.
• Directed implementation and performance audits of call campaigns, ensuring alignment with sales goals and maximizing conversion at top-of-funnel stages.
• Drove a $3.40M monthly revenue increase by recommending daily calling capacity expansion based on in-depth analysis of call profitability.

Repurpose Lead Channel (Aug '16 - Nov '16)

• Managed, analyzed, and optimized lead escalation processes.
• Created and managed remarketing campaign strategies, identifying high-opportunity lead segments and developing sales redistribution strategy.
• Reported KPIs on lead conversion and campaign production to sales leadership.