Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matt Smith

Acworth,GA

Summary

Highly engaged and communicative servant leader with over 20 years of experience driving operational excellence across logistics, distribution, manufacturing, and customer service. Currently serving as Chief Operating Officer at Liberty Furniture, where I lead cross-functional teams and enterprise-wide initiatives supporting over $200M in revenue. Known for a hands-on leadership style that empowers teams while fostering alignment across executive, departmental, and frontline levels. Proven ability to implement strategic transformation, reduce costs, and scale operations while maintaining a strong focus on people, performance, and customer satisfaction.

Overview

22
22
years of professional experience

Work History

Chief Operating Officer

Liberty Furniture
Atlanta, GA
01.2024 - Current
  • Lead enterprise-wide operations across logistics, manufacturing, customer service, and IT to support over $200M in annual revenue.
  • Drove strategic realignment of domestic and international supply chain operations, achieving a 15% improvement in lead times and $4.2M in cost savings.
  • Spearheaded implementation of cross-functional KPIs, improving OTIF (On-Time In-Full) by 18%.
  • Partnered with the CEO to execute a 3-year strategic growth plan, including facility expansion and vertical integration.
  • Modernized ERP systems, reducing manual workload by 35% and improving decision-making.
  • Championed a customer-first culture, increasing Customer Satisfaction by 22% and reducing escalations by 40%.
  • Oversaw expansion of 1M+ sq. ft. in distribution footprint and led warehouse automation initiatives.

President

LFI Logistics
Atlanta, GA
01.2019 - Current
  • Founded and operate an asset-based carrier and 3PL, managing all business functions.
  • Reduced drayage container transit from 10 to 3 days; improved store delivery times by 75%, fueling 30% revenue growth.
  • Expanded operations across Atlanta, Savannah, and Charleston, with 3M+ accident-free miles.
  • Negotiated contracts saving $336K; boosted invoicing speed by 50% with the Trimble system.

Vice President of Domestic/Import Logistics and Customer Service

Liberty Furniture
Atlanta, GA
01.2019 - 12.2023
  • Improved service for 5,000+ clients and streamlined order fulfillment, supporting $240M in annual sales.
  • Centralized fulfillment and expanded transportation partnerships, driving a $1.2M profit turnaround.
  • Implemented TMS and Gnosis, saving $1.8M in domestic freight and $3M in import costs.
  • Renegotiated freight contracts and consolidated forwarders, saving $10M+ and recovering $750K in overcharges.

Vice President of Operations

Southeastern Freight Lines
, GA/FL
01.2017 - 12.2019
  • Oversaw $330M revenue across 18 centers with 1,800+ employees.
  • Achieved best-in-class operating ratio and improved terminal closeout times by 45 minutes.
  • Launched final mile strategy using 140 box trucks, cutting $700K in line haul and 5% in delivery costs.

Service Center Manager

Southeastern Freight Lines
Dalton, GA
01.2014 - 12.2017
  • Led $33M service center, improving to platinum-level metrics.
  • Enhanced transit times, reduced damages, and optimized driver assignments.

Assistant Service Center Manager

Southeastern Freight Lines
West Atlanta, GA
01.2013 - 12.2014
  • Reduced claims ratio from 1.1 to 0.67; onboarded 40+ new hires.
  • Played a key role in launching new facilities and training leaders.

Senior Group Leader

Target Corporation
Midway Regional Distribution Center
01.2010 - 12.2013
  • Directed operations in a high-volume automated DC.
  • Led inbound, outbound, and replenishment teams; improved productivity and safety KPIs.

Group Leader

Target Corporation
Midway Regional Distribution Center
01.2009 - 12.2010
  • Directed operations in a high-volume automated DC.
  • Led inbound, outbound, and replenishment teams; improved productivity and safety KPIs.

Operations Manager

Southeastern Freight Lines
West Atlanta, GA
01.2004 - 12.2009
  • Managed daily LTL operations; improved dock and routing efficiency.
  • Supported high-volume growth periods with minimal disruption.

Education

Bachelor of Science - Logistics and Supply Chain Management

Auburn University
Auburn, AL
05.2004

Skills

  • Executive Leadership
  • Strategic Planning
  • End-to-End Supply Chain Optimization
  • Manufacturing Excellence
  • Distribution Excellence
  • Customer Experience Transformation
  • ERP
  • TMS
  • WMS
  • CRM
  • Cost Reduction
  • Profitability Growth
  • Cross-Functional Team Development

Timeline

Chief Operating Officer

Liberty Furniture
01.2024 - Current

President

LFI Logistics
01.2019 - Current

Vice President of Domestic/Import Logistics and Customer Service

Liberty Furniture
01.2019 - 12.2023

Vice President of Operations

Southeastern Freight Lines
01.2017 - 12.2019

Service Center Manager

Southeastern Freight Lines
01.2014 - 12.2017

Assistant Service Center Manager

Southeastern Freight Lines
01.2013 - 12.2014

Senior Group Leader

Target Corporation
01.2010 - 12.2013

Group Leader

Target Corporation
01.2009 - 12.2010

Operations Manager

Southeastern Freight Lines
01.2004 - 12.2009

Bachelor of Science - Logistics and Supply Chain Management

Auburn University

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