Matt Smith
Orlando,FL
Summary
Career at UM Worldwide spans over 17 years, showcasing a trajectory of increasing responsibilities and a strong record in client growth and organizational success. Expertise includes media planning, client management, and strategic leadership, currently serving as SVP, Managing Director as part of the Business Leadership team. Demonstrated skills in strategic planning, financial stewardship, and team leadership. Proven ability to drive brand growth and develop high-performing teams in highly competitive sectors.
Overview
17
17
years of professional experience
Work History
SVP, Managing Director, Business Leadership
Universal McCann
New York, New York
10.2017 - Current
- Senior Business Lead for CVS Health: Directing the strategic partnership and business operations for the expansive CVS Health portfolio (encompassing CVS Retail, Pharmacy, Consumer Wellness, and Aetna Insurance) at UM Worldwide, a flagship IPG Mediabrands agency.
- Significant Financial Stewardship: Spearheading the strategic deployment of over $220 million in client-budgeted paid media across a diverse range of channels, generating $37 million in annual agency revenue.
- Executive Client Partnership: Serving as the primary strategic partner and trusted advisor to multiple Chief Marketing Officers (CMOs) across the CVS Health enterprise, including key leaders within Pharmacy, Consumer Wellness, and Aetna.
- Large-Scale Team Leadership: Leading and developing a high-performing team of over 120 professionals, spanning all critical paid media functions: account management, omni-channel media planning, investment, data & analytics, finance, billing, and strategic development across both brand and performance channels.
- Strategic Agency Consultation: Functioning as the key internal agency lead, collaborating directly with the U.S. CEO of UM to deliver high-level strategic services and executive-level consultation to the CVSH leadership team.
- Comprehensive Operational Oversight: Directing the comprehensive suite of internal agency deliverables, encompassing financial summaries, precise forecasting, in-depth performance analysis, and strategic agency reviews. This includes orchestrating seamless coordination among executive leadership across all disciplines critical to our scope.
- New Business Development & Growth: Consistently driving agency growth and expanding client exposure through active leadership in new business development, participating in three high-profile pitches in 2025 alone.
Media Strategy & Planning
Universal McCann
New York, New York
10.2008 - 10.2017
- My career began with foundational roles as an Assistant Media Planner and Digital Media Planner, honing skills on accounts like Sony Music and the U.S. Army.
- Transitioned to integrated roles, working on the entire J&J portfolio where my expertise expanded significantly, taking on roles with global and broader US-level responsibilities.
Education
Bachelor of Science - Business Administration
University of Hartford
West Hartford, CT05-2008
Skills
- Strategic planning
- Media planning (programmatic, search, social, streaming, TV, print, and OOH/experiential)
- Financial stewardship
- Client relationship management
- Team leadership
- Operational oversight
- Market analysis
- Cross-functional collaboration
- Business development
- Staff development
- KPI tracking
Timeline
SVP, Managing Director, Business Leadership
Universal McCann
10.2017 - Current
Media Strategy & Planning
Universal McCann
10.2008 - 10.2017
Bachelor of Science - Business Administration
University of Hartford