Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Matt Strietelmeier

West Hartford

Summary

Amazon Sponsored Ads / Search Engine Marketing professional with over 15 years experience. Dedicated to developing smart data-driven strategies that leverage the latest in machine-learning technology and good old human analysis to achieve stellar results.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Customer Success Director, Retail Advertising

CommerceIQ
08.2024 - Current
  • Retail Media Advertising subject matter expert, guiding our clients with respect to goal setting, budget recommendations and projections, strategy development and troubleshooting.
  • Manage a team of 4 to ensure seamless strategy implementation and on-going management of Retail Ads campaigns.
  • Perform deep data analysis to answer the client’s strategic questions and to inform go-forward strategy.
  • Move the needle with respect to the client’s KPIs and continuously showcase the value of CommerceIQ’s platform.
  • Collaborate with our internal teams to shape new features.

Director of Marketplace Advertising

Stella Rising
11.2018 - 08.2024
  • Develop and execute effective advertising strategies to meet revenue and growth targets and enhance the overall customer experience across a variety of marketplaces; Amazon Ads, Walmart Ads, Instacart, Target / Roundel, etc.
  • Evaluate KPIs and optimize campaign performance using a data driven approach
  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term marketplace advertising strategy.
  • Communicate performance metrics, insights, and how to achieve greater results on Amazon and other marketplaces.

Director of Search Engine Marketing

Stella Rising
11.2011 - 11.2018
  • Established and oversaw process for managing client SEM spend & budgets.
  • Developed "Test & Learn" roadmaps for all clients. Ensure timely execution and reporting.
  • Collaborated with teams across the agency (SEO, Paid Social, Programmatic) to ensure a holistic approach and to demonstrate cross-channel synergies.
  • Responsible for the management of $9 million in annual spend.

SEM - Account Manager

Stella Rising
12.2009 - 11.2011
  • Managed the execution and on-going optimization of paid search and display campaigns.
  • Conducted SEM audits, analyzed campaign structure, settings, landing pages, ad copy, etc., to identify opportunity.

Education

Bachelor of Arts - History Teacher Education

Eastern Connecticut State University
Willimantic, CT

Skills

  • Amazon Sponsored Ads
  • Amazon DSP
  • Seller / Vendor Cental
  • Walmart Advertising
  • Instacart Advertising
  • Target Roundel Advertising
  • Criteo
  • Google / Bing Ads
  • YouTube Ads
  • Display / Remarketing
  • SearchAds360
  • Skai / CommerceIQ / Pacvue

Certification

  • Amazon Advertising Certification
  • Google Ads & Microsoft Ads - Search Certification

Timeline

Customer Success Director, Retail Advertising

CommerceIQ
08.2024 - Current

Director of Marketplace Advertising

Stella Rising
11.2018 - 08.2024

Director of Search Engine Marketing

Stella Rising
11.2011 - 11.2018

SEM - Account Manager

Stella Rising
12.2009 - 11.2011

Bachelor of Arts - History Teacher Education

Eastern Connecticut State University

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