Matt Sullivan

Brand strategist and head of copy for a SaaS company's in-house marketing department. I lead a team of copywriters, providing creative and art direction, establishing messaging architectures and overseeing strategic execution.

• Established brand guidelines for copy tone and style.
• Built a brand awareness strategy that increased web traffic from branded search terms by 91% in 2021.
• Produced web content that generated sales output equal to 60 reps in 2024.
• Spearheaded video content initiatives that increased conversion rates by 21%.
• Increased my team's Gallup employee engagement score by 30% in 2024.

Developed go-to-market strategies, conducted competitive analysis and produced content plans that drove product sales. I oversaw customer research, producing value propositions and messaging guides that turned complicated B2B products into in-demand solutions.

• Led cross-functional team to reduce customer churn by 32% in 2019.
• Developed lead generation strategies targeting under-leveraged SEO term, contributing to new customer acquisitions that were 28% above forecast.

Oversaw execution of product marketing strategies to drive product sales and feature adoption among the motor carrier segment.

• Crafted benefit statements to clearly communicate customer value.
• Produced email campaigns that increased engagement by 12%, as measured by open-to-click rates.
• Developed editorial calendars.
• Produced white papers, eBooks, guides, blogs and video scripts.

Past roles include Entertainment Editor at the Anchorage Daily News. My work has also appeared in Village Voice, LA Weekly, Dallas Observer, Nashville Scene, Magnet Magazine and many others.