Matt Thompson

• Drive continued penetration of portfolio into accounts, focusing on relevant products that match customer needs.
• Establish and maintain quality customer relationships by delivering exceptional customer service, establishing rapport, and identifying and exceeding customer needs and expectations.
• Achieve customer retention goals and follow up with consumers as required to close sales and meet or exceed revenue goals.
• Build and maintain effective relationships with new and existing Business-to-Business (B2B) customers.
• Maintain consumer prospect lists, contact database to assess client purchasing trends; proactively and consistently seek opportunities to promote and sell products based on client purchase history.
• Acquire in-depth industry and company knowledge to articulate product features, benefits, and pricing, and make recommendations to include core and innovative products.
• Attend and actively participate in daily team meetings or relevant sales training to ensure appropriate sales techniques are used, and accurate information is communicated to customers.

• Manage a team of 30+ employees for one of the largest venues located in the heart of Wrigleyville
• Responsible for managing the customer experience and increasing profitability by overseeing social media platforms
• Started as a bartender while saving for college Master's program, promoted to Manager at Cubby Bear in March 2021

Completed the following body of work during graduate studies:

• Multi-Media Campaign: Tinder LLC- Found innovative ways to increase Tinder's usage by reinventing their social media strategy
• Creative Campaign: The Clorox Company Client Proposal- Developed a strategy to enable Clorox to not only regain, but raise market share beyond pre-pandemic levels
• Public Relations: Chipotle Mexican Grill Crisis Communication Plan- Created a communication strategy to address quality control issues at Chipotle
• Multi-Media Campaign: Lululemon Athletica, Inc. - Designed new approaches that enabled Lululemon to grow its male clothing segment
• Creative Campaign: Uber Technologies Inc. - Developed a cross-promotional creative campaign that promoted America's favorite delivery service with an upcoming Hollywood film
• Public Relations and Marketing: Archdiocese of Chicago- Proposed recommendations based on surveys and analytics to grow the parishioner base of the Catholic Church
• (Click on the following link to view entire Master's college work portfolio)

https://thompsonm10290.wixsite.com/matt-thompson-portfo/team-4

• Created the Sales Development program for Nielsen’s Marketing Effectiveness team
• Grew Nielsen’s book of business through everyday prospecting in North America
• Managed leads and updated client contact information via Salesforce
• Pulled and analyzed internal Nielsen data presenting spend trends and advertising performance to new and existing clients
• Gained expert knowledge on Advertising Solutions from the watch and buy side of the business to present to new and existing clientele.

• Drove revenues, customizing rights and licensing for specific marketing, advertising, and brand promotional uses for Marketing, Advertising, and Film production companies
• Managed leads and drove full sales cycle from prospecting to close via Microsoft CRM
• Expanded business reach by developing new target markets and identifying creative opportunities for customers with Getty content
• Developed legal contracts for client’s specific use of stock imagery or video content, ensuring the client was protected
• Consistent target revenue producer in sales class.

• Accelerated revenue and market penetration, assisted clients in developing and refining marketing strategies to strengthen customer satisfaction and financial performance
• Devised client-specific solutions based on background research; consistently delivered as top revenue producer out of 600+ sales associates
• Managed leads and drove full sales cycle from prospecting to close, utilizing Salesforce CRM system
• Administered, tracked, organized, and prospected over 400 small businesses monthly via Salesforce.com
• Grew traffic on a local level and created brand recognition, enabling customers to cost effectively grow their online presence
• Chosen by Senior Management to serve on Yelp’s regional college recruiting team
• Selected as Yelp Guide for Chicago Office, overseeing, onboarding and training of new associates.