Matt Thompson
Alliance,OH
Summary
Sales and marketing professional prepared for high-impact roles with history of developing successful strategies. Proven ability to lead collaborative teams and adapt to dynamic market conditions. Known for innovative thinking and effective communication skills.
Overview
15
15
years of professional experience
Work History
National Sales & Marketing Manager
StoneDeks System
11.2018 - Current
- Managed the entire sales cycle from prospecting to closing deals, consistently achieving high conversion rates
- Established strong relationships with key accounts, resulting in repeat business and referrals
- Conducted regular training sessions on product knowledge, objection handling techniques, and closing strategies for the sales team
- Analyzed market trends and competitor activities to identify opportunities for business growth and adjust sales strategies accordingly
- Led a team of 5 sales representatives, providing coaching and guidance to drive performance and achieve revenue goals
- Developed and executed comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and generate leads
- Implemented digital marketing campaigns across various channels including social media, email marketing, SEO/SEM, and content marketing
- Collaborated with cross-functional teams such as sales, product development, and design to ensure alignment of messaging and branding initiatives
- Developed compelling content for various marketing collateral including websites, blogs/articles, whitepapers/eBooks that effectively communicated key messages to the target audience
- Managed relationships with external vendors/agencies including marketing agencies, PR firms and freelancers, ensuring timely delivery of projects within budget constraints
- Managed the creation and distribution of marketing materials such as brochures, flyers, and promotional items ensuring brand consistency
- Managed the company's online presence by overseeing website content updates, blog posts, social media profiles ensuring consistent messaging and branding
- Developed partnerships with influencers/bloggers within the industry leading to successful collaborations resulting in increased brand awareness among target audience
- Led the planning and execution of trade shows/events by coordinating logistics such as booth setup/designs/materials ensuring maximum exposure for the company's products
- Created engaging social media campaigns that increased follower base by 900% resulting in improved brand visibility online
- Streamlined sales processes by integrating CRM systems, improving efficiency and reducing time spent on administrative tasks.
Beertender/Digital Marketing Consultant
Crystal Coast Brewing Co.
04.2018 - 09.2018
- Performed opening and closing procedures each shift in a thorough, efficient, and timely manner.
- Educated patrons on various beer styles, enhancing their appreciation and enjoyment.
- Greeted guests in a friendly and timely manner.
- Displayed a thorough knowledge of all craft beers and wines on tap (house and guest taps) by recommendations to guests.
- Displayed a passion for craft beer and the craft beer industry.
- Ensured cleanliness of taproom facilities throughout each shift.
- Followed strict money handling procedures throughout each shift.
- Communicated with guests throughout their taproom experience to ensure guest satisfaction.
- Met quarterly with ownership to analyze and improve digital marketing strategies and campaigns.
IT Technician/Digital Marketing Specialist
VanDevere Auto Group
10.2016 - 02.2018
- Performed daily task such as installation of computer and network devices; map local network drives for multiple department.
- Set up PCs, projectors, and microphones for use in video conferencing rooms.
- Maintained office PCs, networks and mobile devices.
- Conducted periodic staff training on the correct operation of new software, hardware, and other devices.
- Performed diagnosis and troubleshooting to resolve issues reported to the helpdesk which may include repairing parts, windows updates, performing virus scans, disk cleanup and defragmentation.
- Conducted weekly physical inventory of computer supplies and replenish stock as needed.
- Proactively researched new and innovative ways to increase the efficiency of our network.
- Writer and editor of the company's blog, e-newsletter and social media posting.
- Created and edited high resolution graphics for the organization's website and social media campaign.
- Performed weekly review of the data from Google Analytics to make the necessary adjustments needed to improve performance as well as digital ads SEM and SEO.
- Analyzed competitors' websites, 3rd party apps and mobile web design for competitive advantages that the organization could be implementing.
Supervisor
Center Ice Sports Complex
10.2016 - 02.2017
- Supervised staff and managed daily business operations which includes making daily deposits, maintenance of the daily schedule and operations of the Zamboni to maintain the integrity of the ice rink.
- Fulfill guests' orders in a polite and professional manner
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
Head Cashier
Lowe's Home Improvement
07.2014 - 07.2016
- Liaison between store associates and upper management.
- Provided feedback for workplace improvement to upper management for consideration and/or implementation.
- Implemented store programs to engage employees and nurture talent to improve company growth.
- Utilized various sales metrics to analyze employees' performance and provide coaching to ensure sales targets are met.
- Read planograms and followed instructions to verify merchandises are displayed correctly.
- Performed merchandise pricing audit weekly to validate the store's records.
- Entrusted with making the daily bank deposits.
- Oversaw the front end merchandising team to ensure proper protocols are followed for each individual assignments established.
- Provided outstanding customer service by solving customers inquiring and concerns in a polite manner.
- Mentored new cashiers, providing comprehensive training that resulted in increased productivity.
- Handled escalated customer concerns with professionalism and empathy, working diligently toward satisfactory resolutions.
Conversational Marketing Expert
Incept Corporation
03.2014 - 07.2014
- Scheduled daily appointment for blood donations.
- Politely communicated with customers, while addressing their questions in a timely manner.
- Partnered with team members to achieve and/or exceed the organization's goal.
Owner/Operator
M.I.T. Exteriors
06.2012 - 03.2014
- Provided installation quotes to clients in a timely manner and schedule commercial window installation appointments.
- Professional and clean window and door installations.
- Followed up with clients to ensure the installation meets or exceeds their expectations.
Customer Service Associate/Deli Clerk
Giant Eagle
08.2009 - 06.2012
- Fulfilled customer orders in a timely and professional manner.
- Ensured product stock was maintained in accordance with department sales trends and forecasts.
Education
High School Diploma -
Good Shephard School
Louisville, OH06-2009
Skills
- Sales presentations
- Data-driven decision making
- Client relationship management
- Channel partnerships
- Social media advertising
- Team leadership
- Rapport and relationship building
- Leads prospecting
- Sales tracking
- Social media management
- Account development
- Business development
Languages
English
Native or Bilingual
Timeline
National Sales & Marketing Manager
StoneDeks System
11.2018 - Current
Beertender/Digital Marketing Consultant
Crystal Coast Brewing Co.
04.2018 - 09.2018
IT Technician/Digital Marketing Specialist
VanDevere Auto Group
10.2016 - 02.2018
Supervisor
Center Ice Sports Complex
10.2016 - 02.2017
Head Cashier
Lowe's Home Improvement
07.2014 - 07.2016
Conversational Marketing Expert
Incept Corporation
03.2014 - 07.2014
Owner/Operator
M.I.T. Exteriors
06.2012 - 03.2014
Customer Service Associate/Deli Clerk
Giant Eagle
08.2009 - 06.2012
High School Diploma -
Good Shephard School
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