Matt Vough
Pittston,US
Summary
Experienced Business Leader and Community Advocate with success in Relationship Building, Sales, Marketing, Analytics, and more. Skilled in Microsoft Access, SQL, Sales, Market Research, Business Development, and Social Media. Strong community and social services professional with a Bachelor of Science (BS) focused in Marketing from University of Scranton
Overview
10
10
years of professional experience
Work History
Clinical Outreach Senior Manager
Charlie Health
11.2023 - Current
- Develop and operationalize GTM strategy for efficient new market penetration
- Create, build, and manage relationships with referral sources across priority markets
- Go in the field 4 - 5 days/week to lead meetings with patients, parents, and providers to uncover needs, address barriers to treatment, and cement community partnerships
- Design strategies to better support and engage referral partners across different channels
- Deepen Charlie Health’s penetration across existing partnerships
- Attend and lead various educational meetings, marketing presentations, and networking events both in person and via conference call
- Synthesize and share market feedback from partners, patients, and stakeholders to inform go-forward marketing and product strategies
- Work closely with internal partners including marketing, product, client success, and legal to deliver on GTM goals
Business Readiness Manager
The Lion Brewery
05.2023 - 11.2023
- Manage business readiness planning, implementation, change management and execution for largescale projects
- Conduct business readiness assessments and identify risks and issues impacting readiness
- Develop comprehensive business communication plans to ensure stakeholders and customers are informed of product/service changes
- Track impact of all change in the business with specific metrics (yields, batching times, loss, etc)
- Lead projects for the business where assigned (MRP, Warehouse Management upgrades, etc) Lead customer trial visits with logistics for the visitors
- Create and develop documented work processes for trial and trial materials
- Work with vendors to procure new materials if needed
- Manage Supplier Approval Program and current business certifications when procuring or approving new materials on site
- Develop batch sheets and mixing instructions for operations to execute based on customer requirements
- Train and serve as Benchtop sample owner
- Serve as business Master Data Coordinator
- Provide downtime requests to Planning team with minimum 3 weeks in advance
- Track downtime needed for new projects, works on continuous improvement for streamlining trials to minimize downtime
- Generate staffing plan for trials to insure proper coverage for customer / lines
- Roll out quality system changes for product
- Generate standard me to facilitate all change in systematic way
- Ensure all change process and projects maintain compliance with site certifications (SQF, Kosher, TTB, etc)
- Analyze data and reported project results to senior management
Business Analytics Manager
The Lion Brewery
04.2022 - 05.2023
- Understood standard costing to include maintaining the Bill of Materials, Inventory Valuations, and Variance Analysis
- Analyzed revenues, inventory costs, and expenses to ensure they are recorded appropriately on a monthly basis
- Prepared monthly account reconciliations
- Assisted in documentation and monitoring of internal controls
- Led monthly and year-end inventory counts and reconciliation with the Materials Management Team
- Assisted the team with gathering support for audits, including pulling documentation
- Analyzed current business practices to identify efficiencies and cost savings
- Responsible for the research and implementation of a Warehouse Management System
- Implemented Material Research Planning (MRP) into our ERP software to streamline ordering, planning, and fulfillment
- Responsible for development of all customer pricing
- Responsible for reconciling production and usage for all Monster Energy Items
- Evaluated customer behavior trends and identified opportunities to improve customer experience
- Developed advanced analytics tools to provide insights into customer behavior and enable data driven decision making
Business Analyst Sales Leader
Keystone Automotive Operations, Inc
07.2020 - 04.2022
- Developed and implemented business strategies to increase sales and improve customer experience
- Prepare and analyze weekly sales, margin, and KPI reports
- Evaluate monthly sales and margin performance
- Take measured steps to improve sales and margin
- Managed over 400M of Ecommerce Customers and those relationships
- Analyzed monthly profitability at Customer, Supplier, and Zone level
- Developed, tracked, and report all sales promotions
- Produced promotions based on sales trends
- Managed relationships of top customers and maintain/update all pricing files based on sales and margin
- Managed one off data request for Sales leadership
- Calculated commissions on monthly/quarterly basis for sales organization
- Developed and implemented business strategies to increase sales and improve customer experience
Luzerne County Councilman
Luzerne County Government
01.2018 - 12.2021
- Responsible for balancing the county's budget
- Provided honest, effective, efficient, and equitable services to the residents of Luzerne County and to enhance the quality of life in the County through sustainable economic development and environmental stewardship
- Founder/Creator of the Luzerne County Cares Commission Commission made up of 3 Council Members and 6 members of the public with a mission statement to aid those less fortunate and connect them to the resource
Sales Team Lead
Keystone Automotive Operations, Inc
01.2019 - 07.2020
- Managed assigned customer base
- Worked with the RSM to manage and assist the sales teams to reach their goals
- Conducted training on all sales related activities
- Conducted sales reviews with each sales rep on a weekly basis
- Worked with the RSM and the marketing team to develop initiative campaigns
- Helped identify areas of opportunity for the sales team, suppliers and customers
- Assisted as an additional contact point for customer issues that require immediate attention
- Assisted in setting various sales and marketing goals for all team members
- Expanded sales revenues by identifying opportunities and executing customized marketing plans
- Developed and implemented sales strategies to achieve monthly and quarterly goals
- Utilized CRM software to monitor team progress and performance
Outside Sales Consultant
Keystone Automotive Operation, Inc.
11.2017 - 12.2018
- Generated over $1 million in sales revenue through developing and maintaining customer relationships
- Solicited, presented product and sell to new and existing customers daily
- Made sales presentations on new and existing accounts
- Analyzed the customer's business and develop a growth plan
- Ensured the integrity of the company's quality management systems
- Prospected new accounts using leads from drive-bys, phone, etc
- Worked as a team with the Inside Sales staff on customer issues, assisting in account development, and maintenance plans
Marketing Manager
Keystone Automotive Operations, Inc
06.2014 - 12.2017
- Developed the go-to-market strategies for new and existing suppliers
- Drove profitable growth for the suppliers through diligent execution of well-planned and measurable marketing activities and promotions
- Worked closely with the supplier partners to study sales trends
- Organized supplier marketing initiatives and promotions based on geographical segments
- Developed and track content for all social media posts (Facebook, Instagram, Company Blog)
- Managed digital marketing content/prioritization
- Created website banner ads based on seasonality and popularity
- Developed all content for email marketing
- Provided leadership to the Marketing Coordinators to develop marketing content and deliver on priorities
- Guided the Marketing Coordinators to execute on the company’s presence at trade shows
- Collaborated with the Marketing Coordinators in highlighting and selecting products for all publications based on sales data
- Managed internal marketing budget in support of promotional strategies
- Coordinated training with the Sales team and the wholesale customer base for existing/new products and suppliers
- Played a key role in connecting the buying side of the business with the selling side with daily communication
- Fulfilled supplier Co-op and marketing obligations related to print, digital, and promotions for over 400 suppliers
- Delivered on annual goals and objectives set by the Marketing Director
- Initiated and support the continual improvement of Keystone Automotive Operations’ quality improvement system
- Designed and coordinate the setup and execution of all industry trade show booths
- Developed go-to-market strategies for eighteen A&A Auto Retail Stores
- Managed marketing budget in support of strategies
- Created promotional content for newspaper, window posters, and website banners
- Developed all social media content
Education
Bachelor of Science (BS) - Marketing
University of Scranton
05.2014
Skills
- Business Analytics
- Business Development
- Account Management
- Marketing/SEO
Timeline
Clinical Outreach Senior Manager
Charlie Health
11.2023 - Current
Business Readiness Manager
The Lion Brewery
05.2023 - 11.2023
Business Analytics Manager
The Lion Brewery
04.2022 - 05.2023
Business Analyst Sales Leader
Keystone Automotive Operations, Inc
07.2020 - 04.2022
Sales Team Lead
Keystone Automotive Operations, Inc
01.2019 - 07.2020
Luzerne County Councilman
Luzerne County Government
01.2018 - 12.2021
Outside Sales Consultant
Keystone Automotive Operation, Inc.
11.2017 - 12.2018
Marketing Manager
Keystone Automotive Operations, Inc
06.2014 - 12.2017
Bachelor of Science (BS) - Marketing
University of Scranton