Matt Ward
Redmond
Summary
Dynamic leader specializing in global account management and cross-functional leadership, with a proven track record at Amazon. Successfully spearheaded a team that generated over $70M in annual revenue, leveraging expertise in digital advertising and strategic partnerships. Achieved an impressive 50% year-over-year growth through exceptional client relationship building and a focus on revenue growth. Dedicated to driving continued success in high-impact business environments.
Overview
28
28
years of professional experience
Work History
Global Client Lead - Enterprise
Amazon
Seattle
01.2017 - Current
- Oversee Amazon Ads' relationship with a top-ten global client, managing over $70M in annual revenue
- Lead a cross-functional global team across the US, EMEA, APAC, and Japan to deliver tailored advertising solutions and drive client success
- Represent the global client team in executive-level discussions with Amazon leadership and internal stakeholders, ensuring alignment on strategic goals
- Negotiated a three-year global Joint Business Plan (JBP) between Amazon and the client, enhancing long-term partnership opportunities
Senior Account Executive - Large Customer Sales, Hardlines
Amazon
01.2017 - Current
- Lead the largest client in the video games vertical, contributing nearly $200M in direct revenue over the course of the role
- Spearheaded large-scale, strategic ad programs for key Hardlines clients, helping them achieve key business objectives through targeted campaigns
- Led cross-functional teams (Sales, Account Management, Creative, Tech) to successfully execute campaign activations and meet client goals
- Recognized as one of the top Account Executives in the US, consistently exceeding targets
Senior Enterprise Account Executive
LinkedIn
01.2015 - 01.2017
- Primary client lead for Microsoft, LinkedIn's largest customer, managing a diverse portfolio of marketing programs across multiple teams and regions
- Drove a 50% year-over-year growth in direct business by building and expanding LinkedIn's relationship with Microsoft
- Worked closely with Microsoft's internal teams and external agencies to execute hundreds of successful campaigns globally
- Coordinated discussions around innovative solutions and new business opportunities to enhance Microsoft's experience with LinkedIn
Global Vice President, Client Partner
Merkle Inc.
01.2013 - 01.2015
- Led the global Microsoft relationship, a top-ten account at Merkle, delivering strategic marketing solutions and expanding the company's footprint within Microsoft
- Developed and executed a successful business and financial plan that drove strong year-over-year growth and solidified Merkle's position as a trusted partner
- Identified and capitalized on new sales opportunities, introducing advanced marketing tools and solutions to multiple Microsoft teams
Global Group Account Director
The Wunderman Network (Y&R Brands)
01.2007 - 01.2013
- Managed the Microsoft Corporate engagement team, overseeing a team that delivered innovative marketing strategies and creative campaigns
- Grew revenue by 150% in FY13 through high-impact demand and lead generation initiatives, delivering measurable results for Microsoft products and services
- Directed a multidisciplinary team (10+ individuals), including sales, creative, and tech teams, to develop and execute large-scale campaigns
- Managed a $30M services engagement for the global redesign of Microsoft's MSDN platform, winning a highly competitive contract
Group Account Director - Team Microsoft
The Wunderman Network (Y&R Brands)
01.2007 - 01.2013
- Manager of teams supporting Microsoft's Developer, BPOS, Windows, Public Sector, and other key teams
- Managed a $13M portfolio in FY11, contributing to significant revenue growth on the West Coast
Senior Account Manager
Google Inc.
01.2003 - 01.2007
- Led relationships with top clients, including Disney Parks & Resorts and Expedia, managing ad spend of $40M in 2006
- Provided strategic consulting on all aspects of advertising across Google's diverse media offerings (Search, Content, Web Media, Offline)
- Successfully optimized campaigns for both Disney and Expedia, driving significant ROI and long-term advertising growth
Manager, Client Services - Northwest Region
Google Inc.
01.2003 - 01.2007
- Relocated to Seattle to build and lead a 10-person team, growing regional revenue from $10M to over $28M in one year, making it the 4th largest region in the U.S
Senior Associate, Client Services - Bay Area Region
Google Inc.
01.2003 - 01.2007
- Managed 150+ accounts, generating ~$12M in regional revenue
Account Manager, iCanSP Business Unit
Computer Associates
01.2002 - 01.2003
Strategic Alliance/Business Development Manager
Certicom Corp.
01.2001 - 01.2002
Strategic Alliance Manager/Business Development
Coremetrics Inc.
01.2000 - 01.2001
Inside Account Executive, Bay Area/Northwest
Excite@home Inc.
01.1997 - 01.2000
Education
Bachelor of Arts - Communication/Advertising Minor in International Business Management
Washington State University
Pullman, WA01.1996
Skills
- Global Account Management
- Strategic Partnerships
- Cross-Functional Leadership
- Team Management
- Digital Advertising
- Revenue Growth
- Business Development
- Data-Driven Insights
- Marketing Technology
- Client Relationship Building
Affiliations
- Father and Husband
- Little League Coach
- River rafting
- Fishing
- Snow sports
- Cooking
Timeline
Global Client Lead - Enterprise
Amazon
01.2017 - Current
Senior Account Executive - Large Customer Sales, Hardlines
Amazon
01.2017 - Current
Senior Enterprise Account Executive
LinkedIn
01.2015 - 01.2017
Global Vice President, Client Partner
Merkle Inc.
01.2013 - 01.2015
Global Group Account Director
The Wunderman Network (Y&R Brands)
01.2007 - 01.2013
Group Account Director - Team Microsoft
The Wunderman Network (Y&R Brands)
01.2007 - 01.2013
Senior Account Manager
Google Inc.
01.2003 - 01.2007
Manager, Client Services - Northwest Region
Google Inc.
01.2003 - 01.2007
Senior Associate, Client Services - Bay Area Region
Google Inc.
01.2003 - 01.2007
Account Manager, iCanSP Business Unit
Computer Associates
01.2002 - 01.2003
Strategic Alliance/Business Development Manager
Certicom Corp.
01.2001 - 01.2002
Strategic Alliance Manager/Business Development
Coremetrics Inc.
01.2000 - 01.2001
Inside Account Executive, Bay Area/Northwest
Excite@home Inc.
01.1997 - 01.2000
Bachelor of Arts - Communication/Advertising Minor in International Business Management
Washington State University
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